Topic: Youth-Focused Initiatives
Posted on 5/4/2016
Raycom’s NBC affiliate WLBT-TV Jackson, Miss. raised $900,000 for St. Jude Children’s Research Hospital in the "St. Jude Dream Home Giveaway" program on April 17. Viewers were able to purchase a ticket for a chance to win the home amongst other prizes including a dream home valued at $500,000, a car, shopping spree, and gift cards. For the first time, tickets sold out before the broadcast.
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