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Topic: Community-Focused Initiatives
Posted on 5/11/2016
On May 11, Univision announced that all its local TV news operations will rebrand with the tagline “Tu Gente. Tu Voz” (“Your people. Your voice”). “The campaign shows our local news anchors for who they truly are—renowned, award-winning journalists who not only report the news but who are also part of the communities they report on,” said Univision Communications’ Chief Marketing Officer Jessica Rodriguez.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.