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National Association of Broadcasters

Alpha Media’s “Project Salina” Collects Food for Those in Need

Topic: Community-Focused Initiatives
Posted on 6/1/2016

Alpha Media’s KSAL-AM and KYEZ-FM Salina, Kan. collected 320 boxes of tuna and hamburger helper meals during “Project Salina,” held throughout May. They exceeded the goal of 300 boxes, promoting the drive through remote broadcasts from local food markets, public service announcements (PSAs) and news coverage on the stations. Ashby House, Salina Rescue Mission and Domestic Violence of Central Kansas distribute the food to those who cannot afford groceries.

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