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Topic: Community-Focused Initiatives
Posted on 6/1/2016
Nexstar Broadcasting Group launched Nexstar Founder’s Day of Caring, a new community project, on June 17. The company aims to generate 20,000 hours of community service across 104 stations in 54 markets by offering employees paid hours of service to support local causes and intends to match every hour of community service with a corresponding dollar donation.
“Nexstar was founded two decades ago with one television station in Scranton, Pa., based on a commitment to deliver exceptional service to the local communities where we operate,” said Perry Sook, Nexstar’s founder and president.
“To this day, our employees’ unwavering dedication to the people and communities we serve across the United States has been fundamental to our success as we now own or provide services to 104 television stations in 54 markets.”“The launch of our inaugural Nexstar Founder’s Day of Caring is an extension of the exceptional work our local teams have done, and continue to do, to serve local communities across the country,” said Sook.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.