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National Association of Broadcasters

WKOW-TV Raises Racial Awareness

Topic: Community-Focused Initiatives
Posted on 7/22/2016

Quincy Media’s ABC affiliate WKOW-TV Madison aired a 90-minute, commercial free documentary titled “Our Wisconsin: Equity & Justice For All?” on July 22. The program examined the disparities between white and black people, including infant mortality, student performance and graduation rates, unemployment and poverty. “Because our audience is predominantly white, we decided to make our documentary the ‘black voice’ that many Wisconsinites never hear,” said WKOW-TV anchor Greg Jeschke. The special also aired on ABC affiliates in Wausau, La Crosse and Eau Claire.

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