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Topic: Disaster Relief and Recovery
Posted on 10/8/2016
For Entercom Miami/Fort Lauderdale stations, simulcasting was a key component to a successful communication strategy during Hurricane Matthew. “We are devoting more time to simulcasting,” said Entercom Miami/Fort Lauderdale Director of Programming and Operations Rob Sidney. For example, talk-centered stations devoted programming to weather updates and information. Music stations interspersed local news, weather and traffic with locally-generated content, calls and preparation information.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.