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National Association of Broadcasters

Cox Media Jacksonville Utilizes Social to Keep Listeners Informed

Topic: Disaster Relief and Recovery
Posted on 10/7/2016

Stations in the Cox Media Jacksonville cluster relied on their websites and social media platforms as an effective way to communicate important Hurricane Matthew updates to area residents. “We’re posting interactive maps to track the storm with layers that show local top flood zones and traffic issues,” said Cox Media Group’s Director of Branding and Programming Aaron Schachter. “Everything they could need is on our websites, and we make it easy to share as a resource to anyone looking for information. This is about using different ways to talk to and engage listeners.”

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