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National Association of Broadcasters

WOIO/WUAB Partners with Local Law Firm to Help Area Families

Topic: Community-Focused Initiatives
Posted on 11/22/2016

Raycom Media’s WOIO/WUAB-TV Cleveland again partnered with Ohio-based personal injury law firm Kisling, Nestico & Redick (KNR) in hosting the fourth annual “KNR Coats & Cans for Kids Turkey Giveaway.” WOIO broadcast live during their noon and evening newscasts, along with Facebook Live & social media engagement with KNR, as they handed out 1,000 Thanksgiving turkeys in exchange for a canned good to benefit the Akron-Canton Regional Foodbank or a gently used coat for The Salvation Army and Volunteers of America. Twenty thousand pounds of non-perishable food was collected, which will serve over 16,000 meals – plus hundreds of coats were collected for local needy families in Northeast Ohio. Station Managing Partner Rob Nestico said “It’s overwhelming to see so many people donating to help their neighbors in need and we are so thankful to everyone who came out to support us.”

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