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National Association of Broadcasters

WIS-TV Provides Holiday Gifts for Over 9,000 Individuals

Topic: Community-Focused Initiatives
Posted on 12/1/2016

Raycom Media’s NBC affiliate WIS-TV Columbia, S.C. partnered with the Palmetto Project for the 26th annual “Families Helping Families Phone Bank.” Each year, WIS works with the Palmetto Project, a statewide non-profit organization, to organize and publicize the gift-giving campaign. WIS maintains a phone bank for 10 days to compile a list of donors, who spend on average $300 each to “adopt” a needy individual or family. Family sizes range from two to 10 or more. The 2016 event provided gifts for more than 3,000 applicant families (totaling more than 9,000 individuals), with an estimated value of over $1.5 million.

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