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National Association of Broadcasters

Scripps’ Delivers 40,000 Children’s Books

Topic: Community-Focused Initiatives
Posted on 1/23/2017

E.W. Scripps employees around the country delivered 40,000 children’s books to local markets and read with kids to celebrate National Reading Day on January 23, through the Scripps Howard Foundation’s “If You Give a Child a Book…” campaign. Monetary donations reached $143,000. “This campaign is helping to make the Scripps vision of creating a better informed world accessible to even the most disadvantaged children in our communities” said Scripps Howard Foundation President and CEO Liz Carter. Participating ABC affiliates include:

  • KERO-TV Bakersfield, Calif., employees participated in story time at Frank West Elementary School. Kids got their own book and played with a live Clifford the Big Red Dog.
  • WRTV Indianapolis worked with School on Wheels. Volunteers tutor children experiencing homelessness.
  • ABC affiliate WFTS Tampa partnered with the Junior League of Tampa to give books to local schools.
  • KNXV Phoenix partnered with the Arizona’s Children Association to give books to kids as they enter foster care.
  • WMAR-TV Baltimore helped the Maryland Book Bank, a mobile library through which children can select up to five books to keep.

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