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Topic: Community-Focused Initiatives
Posted on 2/15/2017
CBS Radio’s WINS-AM New York City has produced an eight-part series, “Living in Live Time,” and a related campaign called “I Decide Today,” to address cyber-bullying. The New York Education Department reports a 19 percent increase in the city’s public schools and a 31 percent increase in charter schools. The series includes dozens of interviews with experts, kids and celebrities. It also features two young women who had plastic surgery because they didn’t like how they looked in selfies.
“Part of our mission is to explore important issues but we also want to improve the lives and the communities we serve,” News Director Ben Mevorach told Radio Ink. “The response to our last series on the heroin epidemic and the heroin summit we co-hosted (more than 600 people attended) was so overwhelming, it confirmed for us that we were connecting in a meaningful and powerful way. We believe Living in Live Time can be used as part of the curriculum in schools across America and as a discussion starter in every family that has teens and tweens.”
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.