We Are Broadcasters
National Association of Broadcasters

KYW-TV Philly Hosts Ronald McDonald Telethon


Topic: Children’s Issues
Posted on 3/1/2018

CBS-owned KYW-TV and CBS-owned CW affiliate WPSG-TV Philadelphia raised over $1 million in their ninth annual “Change the Luck of a Child” live telethon benefitting the local Ronald McDonald House Charities on March 27. The event featured on-air personalities from local CBS stations, including KYW-TV, KYW-AM WOGL-FM, WPHT-AM, WXTU-FM, sports talk WIP-FM, and WTDY-FM. Special guests included Eagles Cheerleaders, plus the 76ers Dunk Team, dancers and mascot Swoop. The event has raised more than $7.4 million since 2010.



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