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National Association of Broadcasters

WCTV Awarded Service to Community Award for Television – Small Market

Topic: Community-Focused Initiatives
Posted on 4/1/2018

WCTV’s “Peanut Butter and Jelly Jam” is a two-week drive during which students are encouraged to collect jars of peanut butter and jelly for struggling families in the local community. In its first year, the initiative collected nearly five tons of supplies. The drive helps fill food bank shelves at a time when demand is high, especially in this community where 25,000 children rely on school meal assistance.

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