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Topic: Community-Focused Initiatives
Posted on 6/1/2018
The New York State Broadcast Association (NYSBA) recently presented the “Serving New York” award to stations for service to their community conducted in 2017. The 59 winning stations from seven regions throughout the state hosted a variety of efforts that NYSABA representatives say “demonstrate the unique importance of broadcasting to the fabric of your communities.” Initiatives included telethons for hurricane relief, fundraisers to support childhood cancer research, school supply drives, winter coat collections and many more. Descriptions of the public service performed by each winner can be found here.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.