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Topic: Community-Focused Initiatives
Posted on 8/1/2018
Hearst’s NBC affiliate KCRA-TV Sacramento won a Murrow Award in the “Overall Excellence” category for Large Market Television. KCRA provided top-notch coverage of critical events, including the California wildfires and subsequent recovery efforts, emergency conditions at a local power plant and the Las Vegas massacre. They also investigated health hazards at the Sacramento courthouse and high amounts of lead found in water at a local school.
“KCRA 3 has been committed to providing our viewers with the most comprehensive news coverage for more than 60 years,” said President and General Manager Elliott Troshinsky.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.