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Topic: Community-Focused Initiatives
Posted on 8/1/2018
Hearst’s NBC affiliate WBAL-TV Baltimore held a four-hour seminar on July 27 for the Baltimore City Schools Student Media. Students took a station tour, viewed a live newscast and watched the taping of the weekly public affairs program. They also interacted with and asked questions of WBAL’s media professionals. “We were thrilled to host these incredibly talented students and look forward witnessing their collective contributions to broadcasting in the coming years,” said President and GM Dan Joerres.
WBAL also participated in the 37th annual “Artscape,” a three-day festival drawing hundreds of thousands of visitors every July. Attendees received autographed cards and took pictures with on air personalities at the station’s media booth. “Artscape serves as one of many opportunities throughout the year for WBAL-TV to meet our viewers on their turf – in the communities where they live and work,” said Public Affairs Director Jerome Chester.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.