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National Association of Broadcasters

Quincy Media’s Telethon Helps Family Farmers

Topic: Community-Focused Initiatives
Posted on 9/30/2019

Quincy Media’s Wisconsin stations - ABC affiliates WKOW Madison, WAOW Wausau, WXOW La Crosse, WQOW Eau Claire and NBC/CBS affiliate KBJR Superior - and Farm Aid raised more than $40,000 during an 18-hour telethon on September 21 to provide support and relief for local family farmers. Family farmers in the Upper Midwest are facing intensifying corporate consolidation, a multi-year downturn in the U.S. agricultural economy, rising production costs, and diminished crop yields from extreme weather.

“Farming is an important part of Wisconsin’s culture, and dairy farms in particular are an important economic engine that power this state,” said WKOW News Director Ed Reams. “Our partnership between Farm Aid and Quincy Media will help bring attention to these challenges and allow the great people of Wisconsin the opportunity to reach out to help.”

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