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Topic: Community-Focused Initiatives
Posted on 11/25/2019
Sinclair Broadcast Group’s ABC affiliate KTXS-TV Abilene, Tex., raised over $195,000 to benefit Love & Care Ministries, a non-profit that provides food and clothing for people facing poverty, during the annual “Mission Thanksgiving” donation event, held November 22. Viewers also donated enough food and clothing to fill 11 semi-trucks.
KTXS aired PSAs prior to the event and produced news segments to raise awareness. The station also aired its morning show live from the fundraiser and used social media to engage viewers throughout the day.
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