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National Association of Broadcasters

WMTV Feeds Families Affected by COVID-19


Topic: Vaccine Education
Posted on 4/2/2020

Gray’s NBC affiliate WMTV Madison, Wis., partnered with the Second Harvest Foodbank of Southern Wisconsin to help those in affected by the COVID-19 crisis. The "Care Box Challenge" is raising funds to provide 100,000 “Care Boxes” to families in need. Each box contains 25-30 pounds of nutritious food. In the first week, the campaign raised more than $250,000. WMTV also launched PSAs to help combat COVID-19.



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