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National Association of Broadcasters

iHeartMedia DelMarVa Promotes Local Businesses


Topic: Vaccine Education
Posted on 5/4/2020

iHeartMedia Stations in Delaware and Maryland have been providing critical news about the COVID-19 pandemic and updating listeners on local businesses.

iHM Delaware Broadcast:
60-second COVID-19 hourly updates airing 24/7 on WDSD & WRDX beginning on 3/16/2020

Presidential coronavirus daily updates airing on WILM-AM and WDOV-AM.

’Local Coronavirus Updates’ page on all five station websites being updated with local information in real time beginning on 3/12/2020

On-Line:
’Delaware Delivers’ page on all five station websites, highlighting local restaurants that are offering carryout and delivery services.

“Delaware NOW” - Community Awareness Content (on-air, social, podcast) regarding Covid-19 guidance:
Dr Rattay, Director of Delaware Health & Human Services
ChristianaCare’s Chief Information Security Officer interview regarding the rise in cyber-crime
ChristanaCare’s Cloud Director about their work with local business leaders on organizing PPE drop offs for Delaware hospitals.


iHM Salisbury / Ocean City, MD & Salisbury, MD broadcast:

WWFG, WQHQ, WKZP & WSBY airing hourly 60-second COVID-19 updates 24/7 (beginning 3/16/20)

WWFG, WQHQ, WKZP & WSBY airing hourly spot containing local information line for answers to coronavirus-related questions

WJDY airing daily presidential press conferences regarding coronavirus

All stations airing PSA’s

WWFG AMD Show - Whiskey & Randy - interviewed Peninsula Regional Medical Center staff about necessary precautions to avoid the virus, the symptoms of the virus, and where mobile testing was occurring locally.

On-Line:
WWFG Facebook page live-streaming local church service on Easter Sunday

Delmarva Delivers – (launched 3/19/20) an effort to support local restaurants still offering carryout and delivery services throughout the pandemic. All six of the Salisbury market radio stations are encouraging restaurant owners to submit information such as daily specials, updated hours of operation, and contact information.

Delmarva Coronavirus Updates – (launched 3/12/20) dedicated landing page on all six of the Salisbury market radio stations updated with local event cancellations, closures, state-wide mandates from governors, and other relevant information.



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