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Topic: Community-Focused Initiatives
Posted on 12/8/2020
Entercom’s WDOK-FM Cleveland raised more than $200,000 during the 18th annual “2020 Rainbow Radiothon” on December 4 to benefit the local children’s hospital. Hosted by morning show personalities Jen Toohey and Tim Richards, the station highlighted stories of pediatric patients, their families and the staff at University Hospital (UH) Rainbow Babies and Children’s Hospital to encourage listener donations.
“We’re proud to support UH Rainbow Babies and Children’s Hospital and its mission to make miracles happen for children and families every day,” said Entercom Cleveland Senior Vice President Tom Herschel. “I am so thankful for everyone who made this radiothon successful, including Jen and Tim, the Entercom Cleveland staff and the hospital team. I am so grateful for the incredible generosity of our listeners.”
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.