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Topic: Community-Focused Initiatives
Posted on 12/9/2020
Carter Broadcast Groupís Kansas City, Mo. cluster hosted a digital weekend of giving on December 4 and 5 for the 27th "Annual Toy and Food Drive." All stations in the cluster--KPRS-FM, KPRT-AM/FM and KPRS-HD2--participated over the weekend to encourage donations and promote the drive over the air. More than 6000 meal and 300 toys were donated during the two-day period.
Because the pandemic, the station and their had to adjust their traditional donation drive, including shifting to accepting online donations. The weekend of promotion has helped spread to word about changes and educate listeners how they can continue to support local charities and the community.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.