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Topic: Community-Focused Initiatives
Posted on 3/1/2021
WAVY, Nexstar’s NBC affiliate in Porstmouth, Va., collected new and gently used coats for people of all ages for their for the "10 On Your Side Coats for Families" campaign, in its 28th year. Because of the community’s generosity, this season’s campaign collected, cleaned, and distributed more than 15,000 coats. The campaign ended on February 10.
“During such a difficult year,” says Carol Ward, WAVY’s GM, “the generosity from our community partners and the people of Hampton Roads has made this season’s Coats for Families drive the most successful yet.”
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.