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National Association of Broadcasters

WXIA-TV Turns to Skeptical Viewer for Vaccine Reporting


Topic: Vaccine Education
Posted on 4/4/2021

On February 15, TEGNA’s NBC affiliate WXIA-TV Atlanta, Ga., aired the segment “Drawing Conclusions,” following a local mother on a fact-finding journey to learn more about the COVID-19 vaccines.

WXIA turned the questioning over to Joy Howard, a mom of two girls and medical caregiver for her live-in elderly mother who was skeptical about getting vaccinated. She interviewed four medical experts and asked her own questions regarding the safety of the vaccines, how that safety was determined, the impact on children and the overwhelming amount of vaccine disinformation online.

At the end of her journey, Howard decided she would take the vaccine and invited WXIA along when she and her mother received their first doses of the vaccine.



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