Topic: Community-Focused Initiatives
Posted on 10/12/2021
Telemundo and NBCUniversal joined forces to commemorate Hispanic Heritage Month and launched their first ever bilingual campaign, “Come With Us.” Developed by Telemundo, the initiative is running across the entire NBCUniversal portfolio. It is accompanied by special programming and digital elements designed to reach audiences across all platforms in English and Spanish, recognize the culture and contributions of generations of Hispanics and highlight individuals who have enriched the United States through their achievements. "With this initiative, Telemundo and NBCUniversal are leading the way with a timely, inclusive and enriching message carrying Hispanics’ legacy and culture across all NBCUniversal networks and inviting all audiences to share in the experiences of our diverse community," said Mónica Gil, chief administrative and marketing officer, NBCUniversal Telemundo Enterprises.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.