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National Association of Broadcasters

KYTX Shines a Light on Spanish Communication Program for Parents

Topic: Community-Focused Initiatives
Posted on 10/12/2021

TEGNA’s CBS19 serving Tyler and Longview, Texas, shined a light on a program enacted by the Longview Independent School District to expand communication with Spanish-speaking parents. Communication Coordinator Francisco Rojas and the communication team spearheaded a Spanish language radio show that helps Spanish-speaking parents stay up to date on important district information. “Through the radio show, we provide family support topics or parenting topics. We provide information on what is going on in the school district," said Rojas.

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