We Are Broadcasters
National Association of Broadcasters

WWJ Winter Survival Radiothon Raises $986k to Keep Michigan Residents Warm


Topic: Neighbors in Need
Posted on 2/4/2022

On February 4, THAW’s WWJ Winter Survival Radiothon raised $986,256 to help thousands of Michigan families pay utility bills. The 14-hour radiothon featured an online auction and hourly incentives, as listeners called in to make generous pledges.

The radiothon is part of THAW and WWJ’s commitment to supporting Michigan residents.



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