Topic: Neighbors in Need
Posted on 2/4/2022
On February 4, THAW’s WWJ Winter Survival Radiothon raised $986,256 to help thousands of Michigan families pay utility bills. The 14-hour radiothon featured an online auction and hourly incentives, as listeners called in to make generous pledges.
The radiothon is part of THAW and WWJ’s commitment to supporting Michigan residents.
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More than 2.46 million American jobs depend on broadcasting. The local broadcast television and radio industry and the businesses that depend on it generate $1.19 trillion annually for the nation's economy.