We Are Broadcasters
National Association of Broadcasters

The Stone Soup Project Returns to the Motor City

Topic: Community-Focused Initiatives
Posted on 2/15/2022

Beasley Media Group announced the return of the WCSX Stone Soup Project in the Motor City. The 2022 initiative, “Big Jim’s House Stone Soup Project,” hosted by 94.7 WCSX morning show personalities Big Jim O’Brien and Ryan Logan, will feature a 1974 Ford Bronco. WCSX will once again team up with sponsors and encourage listeners to share their ideas on how to rebuild the Bronco, from deciding on the best paint to determining tire size. Proceeds from the raffle tickets will benefit Vets Returning Home.

The project first launched 17 years ago, when 94.7 WCSX-FM ran a radio promotion challenging listeners to transform a junkyard car into a classic automobile. Metro Detroiters opened their garages and wallets to rebuild the first car. Mechanics and bump-shops volunteered their time and parts. Raffle tickets were sold and 100% of the proceeds benefited a local charity. As a result, the Stone Soup Project™ was born. Over the years, the annual promotion raised more than $1.5 million to support local charities. In addition, the cars won multiple awards.

Read more stories on Community-Focused Initiatives »

How Broadcasters Serve Their Communities

More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.

View State-by-State Data »