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National Association of Broadcasters

WPVI Broadcasts College Student Dance Marathon

Topic: Community-Focused Initiatives
Posted on 2/19/2022

WPVI, the ABC affiliate in Philadelphia, produced and broadcast a dance marathon that raises money for children battling cancer. “THON – 50 Years For The Kids,” aired Saturday, February 19 in honor of Penn State’s THON, the world’s largest student-run philanthropy.

For fifty years, THON has held a dance marathon, now up to 46 hours of dancing, to raise money for children with cancer. The highly popular and successful initiative that began in 1973 has raised more than $190 million. All money raised benefits Four Diamonds at Penn State Health Children’s Hospital, the exclusive underwriter for the broadcast, in Hershey, Pa. The 30-minute special aired on WPVI and its 24/7 streaming channel, and was syndicated to other Pennsylvania markets.

“Through our news coverage, we have shined a spotlight on THON for more than 10 years, so it brings all of us immense joy to produce a televised celebration that showcases the extraordinary dedication and accomplishments of these student volunteers,” said Bernie Prazenica, WPVI’s general manager.

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