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Topic: Community-Focused Initiatives
Posted on 2/25/2022
Lite Rock 97.3 (WYXL-FM) Ithaca raised more than $13,000 for United Way of Tompkins County with the “Wine & Dine Radiothon” in February. For 13 hours, Dave Ashton and Jen Mattison of Lite Rock 97.3 hosted the live radiothon, where they auctioned a different restaurant and wine or beer pairing every hour to listeners with the highest bid. Restaurants donated $200 gift certificates and each Finger Lakes Region winery or brewery donated a case of wine or beer.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.