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National Association of Broadcasters

Sinclair Launches Literacy Campaign with $25,000 Donation

Topic: Education
Posted on 3/7/2024

Sinclair has partnered with Reading Is Fundamental (RIF), the nation’s leading children’s literacy nonprofit, to launch Sinclair Cares: Supporting Children’s Literacy. Sinclair launched the campaign with a $25,000 donation to kick off a virtual book drive. “A recent study conducted by the National Institute for Literacy found that twenty percent of Americans read below the level needed to earn a living wage,” said Rob Weisbord, chief operating officer, Sinclair. “Our goal is to help ensure all children can become proficient readers, improving their future, and helping them to reach their full potential.”

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