We Are Broadcasters
National Association of Broadcasters

Spots for Download

America’s broadcasters are the pulse of our communities – delivering critical news and information, weather and emergency updates and entertainment that connect and inspire us.

Now more than ever, what you do is vital.

Yet, policymakers who have the ability to shape broadcasting’s future do not always fully understand local stations' unique role in our communities. NAB launched the We Are Broadcasters campaign to educate legislators about the many ways their constituents rely on local broadcasters.

TV and radio spots released in the fall of 2020 are available below in English and Spanish. We urge you to send a powerful message by airing these spots as often as possible.

In the past year our country has been devastated by a global pandemic, civil unrest has reached a fever pitch, hurricanes and wildfires have ravaged communities and we’ve embarked on one of the most bitter and raucous political elections of our lifetime.

Through it all, broadcasters have been there, bringing fact-based reporting to Americans. Journalists have risked their lives to bring the information Americans need into their homes, cars and personal devices.

Let’s remind our country’s leaders of the essential role that broadcasters serve in our democracy – bastions of freedom of the press. We urge you to download and air these spots to send a strong message to policymakers and remind your audiences why they turn to broadcasters for the information they trust.

To be strategic, we ask that stations in the Washington, D.C., market air the spots more heavily when Congress is in session, and those outside of Washington air them more heavily during recess periods. Click here to view congressional recess periods throughout the year.

Thank you for your engagement in this successful campaign that strengthens broadcasters' voice in Washington, D.C. Please continue airing these spots as often as possible. There are many other resources available to you here, including a PowerPoint template, messaging points, videos and social media graphics. Please email us with questions or feedback.


Preview and Download Fall 2020 Television and Radio Spots