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National Association of Broadcasters

KTVF-TV Goes "All red" for Heart Disease

Topic: Health Awareness Campaigns

Each year, KTVF-TV in Fairbanks, Alaska, goes "all red," from their anchorsí clothing to the graphics during newscasts, in support of the American Heart Association. The stationís participation in the "Go Red for Women" campaign, an annual effort to raise awareness of heart disease and its impact on womenís health, begins in November and continues through February, which is National Heart Month. In addition to news stories about cardiac health, the station donates $5,000 worth of promotional spots to "Go Red" seminars and events, including a fundraiser luncheon that sold out in 2008. Off-air support includes videotaping the seminars and providing audio and visual technology for the luncheon. In addition to the "Go Red" campaign, KTVF airs announcements for the annual Heart Walk, which has grown dramatically during the 10 years the station has promoted it.

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