Radio Host Helps Raise $1.26 Million to Fight Cancer
Date Posted: 10/17/2022
Host Denise Plante from Denver’s iHeartMedia-owned 106.7 The Bull emceed the 30th annual Cattle Baron’s Ball with country duo Locash, helping raise $1.26 million for the American Cancer Society. Plante became the celebrity ambassador for the event after her father died from cancer. “I never want another person to go through what my dad did or a family member to watch their loved ones fight this horrible disease,” Plante said. “I will continue to help support research until a cure is found.”
KEYC partnered with the Minnesota Department of Health to host a phone bank during three newscasts to set viewers up with appointments for cancer screenings and respond to questions. SAGE, Minnesota’s Breast and Cervical Cancer Screening Program, partnered with the American Cancer Society and Mankato clinics to answer phone calls live on air. “Early screenings are among the best defenses against cancer,” the station said.
Townsquare Media’s KTWO-AM Casper, Wyo., 
Alaska Public Media 
Throughout May, the eight ABC-owned stations in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Houston, Raleigh-Durham and Fresno 
Throughout May, the eight ABC-owned stations in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Houston, Raleigh-Durham and Fresno 
Nexstar Media Group’s Fox affiliate WXIN Indianapolis, Ind., 
Nexstar Media Group’s CBS affiliate KLAS-TV Las Vegas, Nev., 
On May 7, The E.W. Scripps Company’s Fox affiliate WXMI Grand Rapids, Mich., 
Binnie Media’s WFNK-FM and (107.5 FRANK) and WTFT-FM Portland, Me raised $471,486 during the 16th annual "Cares For Kids Radiothon" to benefitting the Barbara Bush Children’s Hospital at Maine Medical Center in Portland. 
The staff and listeners of Entercom’s WWMX-FM Baltimore raised more than $1.3 million during the station’s 32nd annual "Mix 106.5 Radiothon for Johns Hopkins Children’s Center", held Feb. 25 & 26 and hosted by Mix personalities Priestly, Steve Kramer, Jess Dutra, Corinna Delgado, Maria Dennis, and Jeremy Conn. The donations raised benefit the Johns Hopkins Children’s Center, a part of Children’s Miracle Network.
Nexstar’s WPRI Providence, RI produced a digital original program called "
Entercom broadcast the fourth annual “I’m Listening” program, a live national program that brings together artists, athletes and medical specialists to raise awareness and end the stigma of talking about mental health on September 23. The two-hour special aired nationwide and, for the first time, in primetime across more than 230 Entercom stations and on RADIO.COM livestream.
Gray Television’s KFVS-TV Cape Girardeau, Mo., partnered with the local Red Cross and Wither’s Broadcasting’s nine-station radio cluster to host their annual Summer Blood Drive between August 20 and August 22. After days of on-air station promotion and television spots highlight the importance of giving blood, more than 800 donors visited the blood drive donation centers set up across the viewing area to donate 754 units of blood—a 50 percent increase on the previous year’s blood drive output. The donated amount can provide blood for more than 2,200 hospital patients in need of transfusions.
Nexstar’s ABC affiliate 
California Oregon Broadcasting’s NBC affiliate KOBI-TV Medford, Ore., launched “In This Together,” a two-year long on-air and social media campaign to raise awareness of the suicide epidemic. Every year, over 800 Oregonians die by suicide. Since the campaign’s inauguration, KOBI has produced news stories, aired hundreds of PSAs pointing to local suicide prevention websites and has regularly posted information on social media. Vice President and General Manager Bob Wise has also made many public appearances to discuss the signs of suicide and offer advice on how to help.
Cumulus’ WVLK-AM Lexington, Ky., aired “Enough: Opioid Awareness Day” on November 13. The nine-hour broadcast addressed different facets of how the opioid crisis impacts Central Kentucky and the entire commonwealth. The program featured representatives from the Lexington city government, local organizations and businesses.
iHeart Media Connecticut and Nexstar’s ABC affiliate WTNH-TV Hartford partnered on a campaign to combat the state’s opioid crisis. The campaign included “A Concert for Recovery,” held November 17 and headlined by Keith Urban. Proceeds from the concert and from a “text to donate” campaign totaled more than $600,000.
iHeartMedia, the National Opioid Action Coalition (NOAC), and advertising agency WPP launched the initiative #TalkToMe on September 3 at the beginning of National Recovery Month. It focuses on reducing stigma as a barrier to opioid use disorder prevention, treatment and recovery. #TalkToMe urges people to initiate conversations with a friend or loved one about opioid misuses, encourages people in recovery to share their stories, and educates communities on how to talk about opioid use disorder.
Cumulus’ WEAN-FM and WPRO-FM Providence dedicated its broadcasts on September 13 to covering the opioid crisis in Rhode Island and southern New England. “Enough: WPRO’s Opioid Awareness Day” started at 6 a.m. during the morning show and continued throughout the evening. Guests included former Boston Celtics player Chris Herren, Rhode Island Governor Gina Raimondo and First Gentleman Andy Moffit, former Congressman Patrick Kennedy, recovery advocate John Tassoni and first responders.
iHeartMedia, Nexstar’s ABC affiliate WTNH and Connecticut Realtors launched on September 23
a multi-month campaign to raise money for and build awareness of Connecticut’s opioid crisis.
The campaign includes PSAs featuring local and national celebrities, news stories and radio interviews featuring individuals impacted by Connecticut’s opioid crisis. The campaign culminates with “A Concert for Recovery,” to be held November 17 and headlined by superstar Keith Urban.
Bonneville’s KOSI-FM, KKFN-FM and KYGO-FM Denver aired a special edition of its “Mile High Magazine” on September 14 for suicide prevention month. Hosts Murphy Huston and Melissa Moore discussed suicide among teenagers, the elderly and veterans. “This will not be just a one-time program, but an ongoing effort by our stations to discuss, educate, and increase awareness of mental health issues and the tragedy of suicide,” said Bonneville Denver Vice President Bob Call.
NBC-owned WRC-TV and Telemundo’s WZDC-TV Washington, D.C., hosted the 26th annual “
Tribune’s Fox affiliate WXIN-TV Indianapolis announced on October 29 that they 
NBC-owned WCAU and Telemundo’s WWSI Philadelphia aired “Progress and Promise Against Cancer Day” live from 11 a.m. to 6:30 p.m. on November 8. More than 20 physicians and scientists from the American Association for Cancer Research (AACR) discussed cancer research, prevention, treatment, and early detection. They took questions in English and Spanish via email, text, phone and social media.
Cox Media Group’s Fox affiliate KOKI-TV Tulsa partnered with RIP Medical Debt to eliminate $1.3 million worth of debt, thanks to a donation from Cox. Families received letters regarding debt elimination on November 23 and were invited to share their stories on KOKI’s “
Entercom’s WEEI-AM/FM Boston, Mass., raised $4.4 million for cancer care and research during its Jimmy Fund radiothon, held August 21. The event has now reached the 
Raycom’s NBC affiliate WECT-TV Wilmington, N.C., raised awareness about mental health in April and May as part of its “Break the Silence About Suicide” campaign. According to the CDC, it’s the second highest cause of death of people 15 to 35. Stories from people in the community who have been affected by suicide aired Thursdays during the 5:00 p.m. newscast.
Hearst’s ABC affiliate WCVB-TV Boston hosted the annual “5 for Ellie Fashion Show” on June 6. The event raised more than $230,000 to benefit the Ellie Fund’s mission to offer critical support services to breast cancer patients and their families. Paula Faris of ABC’s “Good Morning America” and “The View” emceed the event, along with special guest New England Patriots’ special teamer Matthew Slater and Billy Costa of iHeartMedia’s WXKS-FM Boston. The women of WCVB, including anchors Maria Stephanos, Rhondella Richardson, and Nichole Berlie, as well as Karen Holmes Ward and Shayna Seymour, hit the runway alongside former Ellie Fund patients.
Raycom Media’s KSLA-TV launched their year-long partnership with the MLK Health Center and Pharmacy by sponsoring a clinic day at the center on April 24. The station’s participation included a $1,000 donation, air-time to promote the clinic day and an all-day newscast live from the event. The clinic day resulted in the center dispensing $19,000 worth of healthcare and prescriptions to those in need.
KJLH created the Women’s Health Expo to address the high rates of obesity, heart disease and breast cancer in the African American community. The expo is a daylong interactive event that gives thousands of women access to medical professionals, free health screenings, and vital information needed to maintain a productive and healthy life. For some of the women in the community, the expo is their only opportunity to receive free mammograms, diabetes and blood pressure screenings, and HIV/AIDS testing. The Women’s Health Expo was created 18 years ago in a small church as a resource for women to receive proper health care and has grown to host thousands of women in the Los Angeles and Long Beach Convention Centers.
Beasley’s WMGC-FM Detroit launched on January 16 the “
Salem Media Group’s KKLA-FM Los Angeles hosted its third annual “99.5 KKLA Health Fair” in Pasadena on January 20. Over 800 people attended this free event, which included breakfast, healthy snacks, goodie bags, free health screenings, seminars and workshops. This year’s event also featured live fitness demonstrations and cooking classes. The 30 health, wellness and fitness vendors included Huntington Hospital, Humana and United HealthCare.
Entercom’s WEEI-AM/FM Boston raised $4 million for cancer research in the 16th annual “
Hearst’s ABC affiliate WCVB-TV Boston helped the Ellie Fund raise $250,000 on June 7 during its annual fashion show to support women battling breast cancer. A record 300 people attended the standing-room-only event, during which WCVB’s on-air female talent modeled the latest fashions. Paula Faris, co-host of "The View" and co-anchor of "Good Morning America: Weekend Edition," served as emcee. Five-time Super Bowl Champion Tom Brady passed out autographed footballs, helmets and jerseys. Since its inception, the annual spring fashion show has raised over $1 million for the Ellie Fund’s Healing Together Patient and Family Care Program, which provides support services for breast cancer patients and families across Massachusetts.
Beasley Media’s WMMR-FM Philadelphia’s Preston & Steve hosted an all-day blood drive on June 17. They collected 1,226 productive pints of blood, including 144 of “power red.” A machine used for power red donations collects two units of red blood cells while returning plasma and platelets.
Radio One’s national network raised $1.5 million for St. Jude Children’s Research Hospital during the 
Cumulus Radio’s WMAS-FM Springfield, Mass. raised $233,000 in its 16th annual radiothon at Baystate Children’s Hospital on March 8. All money raised directly benefits programs and services at the hospital. The event has raised nearly $4 million since 2002.
Emmis’ WLIB-AM New York City raised more than $124,000 of St. Jude Children’s Hospital in a radiothon held March 12 – 13. Since its inception, WLIB has raised over $1.5 million for St. Jude. Watch video from the event 
CBS-owned KWY-TV and CW affiliate WPSG-TV Philadelphia raised $1.2 million in the eighth annual “
Townsquare Media’s KKLS-FM, KMXC-FM, KYBB-FM, KIKN-FM, KSOO-AM Sioux Falls, S.D. raised $325,000 in their 10th Annual “Cure Kids Cancer Radiothon” at the Sanford Children’s Hospital, held March 2 – 3. All funds support programs for children at the hospital.
Saga Communications’ six station cluster in Jonesboro, Arkansas teamed with Raycom Media’s ABC affiliate KAIT-TV Jonesboro to raise $351,123.25 for the Make-A-Wish foundation at the 19th annual “Have-A-Heart Wishathon.” The event was held February 17.
iHeartMedia’s WKDD-FM Akron raised $551,886 during its 18th annual “Have a Heart, Do Your Part” radiothon that ended on February 11 to benefit Akron Children’s Hospital. This year’s fundraiser netted almost $100,000 more than what was raised in 2016. Akron Children’s Hospital uses the money raised to buy child-size medical equipment and to fund patient care, community outreach and research.
Midwest Communication’s WNCY-FM Appleton, Wis. raised a record $300,000 in its 20th annual “St. Jude Radiothon,” held February 9-10. This brings the 20-year total to $4.6 million.
NBC owned-and-operated WMAQ-TV Chicago aired 
Zimmer Radio’s KCLR-FM, KTXY-FM, KATI-FM and KSSZ-FM Columbia, Mo. raised $250,000 in its “Miracles For Kids Radiothon,” held February 16 – 17 for the University of Missouri’s Women’s and Children’s Hospital. This is a 25 percent increase over 2016 and brings the 11-year total to $2 million.
Alpha Media’s KBRJ-FM Anchorage, AK raised $81,910 during their 20th Annual “Country Cares for St. Jude Kids” radiothon, held January 26 - 27. “Despite a soft economy, listeners donated by the hundreds during the event,” said Alpha Media, Alaska Market Manager, Scott Smith. “K-Bear’s link to this community is undeniable.”
iHeartMeda’s WSIX-FM Nashville hosted the “Bobby Bones & The Raging Idiots’ Million Dollar Show For St. Jude” on January 9, which raised $2 million for St. Jude Children’s Research Hospital. Country music superstars Garth Brooks, Brothers Osborne, Thomas Rhett Craig Campbell, Lindsay Ell, Sam Hunt, Rascal Flatts, Caitlyn Smith and The Band Perry performed at the event.
Graham Media Group’s NBC affiliate WDIV Detroit covered issues critical to the community, including health, politics and the economy. WDIV launched “Get Fit 4 Life,” an eight-week program hosted by WDIV reporter Paula Tutman and fitness expert Maria Marino. The initiative launched with an on air profile of four people choosing to lose weight, add muscle or exercise more. It continues with on air segments on setting goals and staying accountable, plus a chance for viewers to encourage each other through Tutman’s “Local 4” Facebook page.
Raycom’s CBS affiliate KFVS Cape Girardeau, Mo. collected 628 pints of blood during the 22nd annual "Heartland Blood Drive," held January 11-14 at seven locations in Southeast Missouri and Southern Illinois. The event launched January 11 with a private drive in the KFVS studio. It was a success despite the ice storm that caused most collection locations to shut down for part of the campaign.
Univision Nework’s fifth annual “TeletónUSA,” airing December 2 – 3, raised $15.7 million to improve the lives of children with neuromusculoskeletal disabilities, cancer and autism. “TeletónUSA” featured the theme “Nuestra Causa” (Our Cause) and included a variety of Latin music stars and some of the network’s best-known on-air personalities. The telethon took place in Los Angeles and featured live feeds throughout the show from Miami and San Antonio. It also streamed live online.
CBS Radio Dallas KLUV-FM, KMVK-FM and KRLD-AM raised a record $1.26 million in the 11th annual “Christmas is for Children” Radiothon, held December 8 - 9 for the Children’s Miracle Network (CMN) Hospitals. “The Christmas is for Children Radiothon is one of our biggest fundraisers of the year, and this year exceeded our expectations in every way,” said Children’s Medical Center Foundation President Brent E. Christopher. “We also appreciate the dedicated team of professionals at CBS Radio for their support and passion, highlighted by the extraordinary Jody Dean and El Chiquilin, whose desire to help children included devoting a remarkable 26 hours – each – to hosting the event.”
Bonneville International’s KYGO-FM Denver raised $307,000 in its “St. Jude Radiothon,” held December 15 – 16. KYGO-FM fundraised for St. Jude earlier in 2016, bringing the yearly total to $518,752.
CBS Radio’s WYCD-FM Detroit raised $551,272 for St. Jude Children’s Research Hospital in its 16th Annual “
Alpha Media’s WPBG-FM Peoria, Ill. collected $633,000 in its 16th Annual Drive for Miracles radiothon, held December 8 – 9 for the Children’s Hospital of Illinois. “We have been doing this for 16 years and every year I am amazed and humbled at the generosity of the community. Radio gives us the ability to reach so many like-minded people who get behind an important cause and make a difference. It’s very rewarding,” said morning show host John Riley.
Cox Media Group’s stations KKBQ-FM, KHPT-FM, KTHT-FM and KGLK-FM Houston raised $655,000 for Texas Children’s Hospital in the 13th annual radiothon, December 1 – 2. Money supports patient care, education, research, a new pediatric tower center and the opening of a community hospital.
Raycom Media’s Fox affiliate WXIX-TV Cincinnati continued tis “Think Pink” initiative on November 18. The station hosted the St. Elizabeth Healthcare Mobile Mammography Van at its studio. Local women were invited to undergo a routine mammography without scheduling an appointment. Financial assistance was available to those who could not afford the screening.
CBS-owned KYW-TV Philadelphia partnered with Susan G. Komen for the 15th annual “Lights for the Cure” campaign. The skylines in Philadelphia and surrounding areas will remain pink throughout October for National Breast Cancer Awareness Month. The lighting of Atlantic City landmarks occurs October 7. Since the campaign’s inception, KYW-TV and CW affiliate WPLG-TV have aired over 2,000 reminders for viewers to schedule a mammogram. “This October, Komen launches our new bold goal to reduce the number of U.S. breast cancer deaths by 50 percent within 10 years,” said Komen Philadelphia CEO Elaine I. Grobman, “We couldn’t pursue such an aggressive goal, nor could we have accomplished all we
Entercom’s WEEI-AM/FM Boston raised more than $3.5 million for the Dana-Farber Cancer Institute in a radiothon held August 29-31. The 42-hour event included Boston sports stars Tom Brady, Brad Stevens, David Ortiz, Robert Kraft and Curt Schilling. The event has raised over $42 million since its inception.
Raycom Media’s ABC affiliate KOLD-TV Tucson hosted a phone bank benefitting the “2016 Tucson Walk to Defeat ALS” and the ALS Association Arizona Chapter on June 23. Funds raised went toward services for ALS patients and their families in Southern Arizona.
Greater Media’s WMMR-FM Philadelphia collected a record 1,297 units in its 11th annual “I Bleed for Preston & Steve Blood Drive” on June 18. As each donation can save three lives, this event may save 3,891 people. Morning personalities Preston and Steve greeted listeners throughout the day. Each donor received a Preston and Steve t-shirt and pint glass. In addition, 600 random donors received a pair of concert tickets. WMMR hosts the area’s largest blood drive, with 12,605 pints collected in 11 years.
Raycom’s Fox affiliate WXIX Cincinnati partnered with St. Elizabeth’s Healthcare on “Think Pink” to offer convenient, fast mammograms on June 17. WXIX provided information on scheduling and necessary documentation during “FOX19 NOW in the Morning.” The test took ten minutes in the St. Elizabeth’s van, making it easier for busy women to get screened. Qualifying women took the test free of charge.
Univision Communications Inc. (UCI) launched its fourth annual “Health Week 2016 – Mi Salud” on June 17 as part of the Univision Contigo empowerment platform across its television, radio and digital platforms. The initiative’s cornerstone is “Reto28,” a free digital tool with a 28-day nutritional diet plan and fitness challenge. The revamped version provides users with additional options, including recipes for families and those with diabetes. Univision’s fourth annual Health Tour hit 12 markets in ten days in June, offering free health screenings to thousands of people. More than 377,000 people have signed up for Reto28. Since its introduction in 2015, challenge participants have lost 238,840 pound.
Hearst’s ABC affiliate WCVB-TV Boston and The Ellie Fund raised $170,000 during the 10th annual "
Raycom Media’s KOLD-TV Tucson served as the media sponsor for the 10th annual “National Alliance of Mental Illness Walk.” The annual event raises funds for NAMI Southern Arizona’s no-cost programs and services and fights against the stigma surrounding mental illness. Ninety-one percent of the raised funds stays in Arizona.
The station also produced a 30-minute special titled “Mental Health: Standing up to Stigma,” which aired March 31. Local mental health organizations participated and viewers were able to ask questions via Facebook Live. The show also included a phone bank.
Cox Media Group’s KIRO-TV Seattle partnered with the Juvenile Diabetes Research Foundation (JDRF) Seattle Guild to raise funds and awareness in the pursuit of a cure for type 1 diabetes. The station was the official media partner for the 27th Annual Dream Gala, which brought together more than 900 community leaders and committed JDRF supporters to raise nearly $3 million. To date, the event has raised more than $68 million to fund research to prevent, treat and ultimately cure type 1 diabetes.
Raycom Media’s CBS affiliate WBTV Charlotte partnered with Levine Cancer Institute: Project PINK and Charlotte Radiology to provide uninsured women 40 and older with a free Project PINK mammogram screening on May 6. WBTV featured multiple live hits throughout the day, featuring local survivors and medical professionals.
NBC-owned WNBC-TV and Telemundo’s WNJU New York City hosted 40,000 people at the annual Health and Fitness Expo, May 14-15 at MetLife Stadium. The expo’s free health screenings tested for cholesterol, vitamin D, kidney function and blood sugar level. Attendees could kick field goals, visit the Giants’ locker room and meet on-air personalities, former NFL Super Bowl champions and Gold Medal Olympians. “The Expo is not only unique, fun-filled and free to attend, but it provides visitors with the tools they need to live a healthier, more active lifestyle,” said WNJU General Manager Cristina Schwarz.
Syndicated radio host Rush Limbaugh’s 26th annual EIB Network Leukemia & Lymphoma Society "Cure-A-Thon," held April 8, raised more than $3.3 million. This represents an increase of 15 percent over 2015. Limbaugh and his wife, Kathryn, personally donated $650,000. Limbaugh and his staff also paid tribute to the show’s long-time Chief of Staff Christopher "Kit" Carson, who succumbed to cancer a little more than a year ago.
Graham Media Group’s WJXT Jacksonville, Fla. partnered with the Florida Dental Association on a free clinic that provided over 5,000 dental procedures to 2,900 patients on April 22 – 23. The services, valued at $2.7 million, included fillings, examinations, extractions, root canal therapy, children’s care and cleanings. People began to line up two days prior to the event. "The ability of WJXT to get the word out and reach the dentally underserved was absolutely astonishing as witnessed by the tremendous turnout of dental patients on both days," said Dr. Roger Robinson, an event organizer.
June 10, 2016 – Alpha Media Radio Salina, Kan. raised over $560 for the “Love, Chloe Foundation” at the first annual “Wine Walk” during the “For Women Only Show,” held April 28. Heidi Feyerherm-Smith founded the “Love, Chloe Foundation” to honor her daughter, Chloe, who lost her fight with cancer several years ago. The foundation helps children battling cancer and aids doctors and researchers in finding a cure. “Alpha Media, Salina, is pleased to support this wonderful charity and will continue its efforts to bring attention to and provide resources to deserving charities and causes in our local community,” said Promotions Coordinator Danielle Norwood.
Raycom Media’s WAVE-TV Louisville held a phone bank on April 12 to benefit Alzheimer’s research. Nine employees of the Alzheimer’s Association answered phones from 5 – 8 p.m., taking 110 total calls. The Association was able to refer viewers to their 24-hour hotline, which is key to spreading important reference and assistance material.
Manship Station’s ABC affiliate KRGV-TV Weslaco, Tx. dedicated its full resources to address the impact of diabetes during its two-week "Heart of the Valley" initiative, which aired from March 28 - April 10. KRGV aired 23 stories at 6 p.m. and 10 p.m., examining the roots of the diabetes epidemic and how to address it. All reports also aired in Spanish and are available 
iHeartMedia’s KOST-FM Los Angeles’ morning show host Ellen K is partnering with Thrive Causemetics to offer women undergoing cancer treatment complimentary makeovers. KOST-FM’s “
Heartland Media’s NBC affiliate WKTV Utica, N.Y. raised $96,000 in the “Stomp Out Cancer” telethon, March 23. The Mohawk Valley Health System Cancer Center will use the funds for a new 3D imaging mammography device to help doctors detect cancer early.
Cox Media Group’s WFXT-TV Boston employees took on 82 flights of stairs to fight lung disease at the American Lung Association’s “Fight For Air Climb” on February 6. The station’s sponsorship of the race helped generate more than $480,000.
Raycom’s CBS affiliate KFVS Cape Girardeau, Mo. hosted the 21st annual Heartland Blood Drive, Jan. 14-16 at seven locations in Southeast Missouri, Southern Illinois and Western Kentucky. More than 1,300 viewers donated blood, resulting in 1,033 usable pints that will help re-stock short supplies. According to the Red Cross, the Heartland Blood Drive is one of the most successful drives in the Midwest. Watch 
E.W. Scripps’ ABC affiliate KMGH-TV Denver hosts The New Year New You Expo on Jan. 30. Attendees received a free seven-minute makeover including customized hair, make-up and fashion tips. Health, beauty, finance and education specialists provided guidance on setting and achieving wellness goals. “Colorado is filled with ambitious people looking to make positive changes in their lives and we wanted to create a place for people to find support,” said Brad Remington, KMGH’s general manager.
Midwest Communication’s KOYY-FM Fargo, ND raised $165,000 for Sanford Children’s Hospital during the 16th Annual Cares for Kids Radiothon, Jan. 28-29. Patients and families share personal stories about how the Children’s Hospital has made a difference in their lives.
Tegna’s NBC affiliate KING-TV Seattle 
Gray Communication’s KPFX-FM Fargo, N.D. hosted the annual “61for61 Radiothon” with Sanford Health to benefit the Roger Maris Cancer Center. The radiothon, in addition to three days of events, such as a family cookout, silent auction and run/walk, raised more than $111,000.
Throughout the month of September, PBS stations across the country will air “Vibrant for Life,” a health documentary focusing on hormone changes in aging women. The special brings together leading doctors and authors to share new methods on how women can maintain hormone balance through fitness, lifestyle and diet.
Entercom Communications’ WEEI-AM/FM and the New England Sports Network (NESN) raised $3.3 million in its annual radiothon for the Jimmy Fund, held Aug. 18-19. In 14 years, the event has raised more than $40 million for the Dana-Farber Cancer Institute for research and care. Click 
CBS Television’s owned-and-operated WCBS-TV and WLNY-TV New York joined the fight against lupus by serving as the official media partners during the Alliance for Lupus Research’s New York City Walk with Us to Cure Lupus. Sports anchor and reporter Steve Overmyer served as an emcee for the event, which took place at Pier 86. Both stations promoted the ALR’s walk through PSAs, countdown spots, in studio interviews, on-air mentions during newscasts and weathercasts. Also, cbsnewyork.com featured a dedicated event page for the walk.
Schurz Communications, Inc. owned KSCW and KWCH Wichita, KS supported multiple women’s health initiatives throughout the month of July. Examples include the American Heart Association’s “Go Red Ladies Night Out,” Susan G. Komen’s “Pink Promise Luncheon” and Habitat for Humanity’s “Women’s Power Lunch.”Additionally, the stations ran multiple stories that focused on the danger of leaving children and animals unattended in cars during hot summer months.
Cox Radio’s WBAB-FM Long Island’s emcee “Fingers” is the brainchild of the “WBAB Sticky Finger Run,” which raises funds to support woman affected by breast cancer on long Island. After partnering with Mather Hospital’s Fortunato Breast Health Center, “Fingers” looked for the perfect place to host a Motorcycle Run. The run ended at the Great South Bay Music Festival. No other motorcycle run on Long Island ends at a festival of this magnitude and provides such an exciting way for riders to celebrate after a successful ride. Since its inception in 2007, the WBAB Sticky Finger Run has raised over $180,000 for the Mather Hospital, as well as incredible awareness for the struggle of those suffering from Breast Cancer and their families.
Under its local health initiative, UNASE AL RETO (Join the Challenge) to promote healthiness, Univision Arizona welcomed 150 community members to the Avondale Sports Complex on Saturday, July 25. The event was focused on promoting exercise and a healthy lifestyle where community members were joined by Univision Arizona sports anchor Felipe Corral. Monthly events are held in community centers and schools around the city.
NBC’s Telemundo affiliate WSCV-TV Miami raised $4.1 million during a telethon for La Liga Contra el Cancer, bringing the event’s 17-year total to $60 million. La Liga Contra el Cancer provides free medical screenings and treatments. "As we move into our 31st year, we remain committed to our audience as providers of journalistic excellence in our newscasts, as a preferred provider of entertainment and as a major supporter of efforts on behalf of our community," WSCV President Jorge Carballo told 
Univision Communications Inc., as part of its Univision "Contigo" platform, held a month-long multi-platform health and wellness campaign in June, with participation spanning its 67 radio and 60 television stations nationwide. More than 300,000 people signed up to receive weekly diet and fitness tips during the campaign. Univision’s third annual "Semana de la Salud" (Health Week), held June 6-13, provided more than 9,000 free health screenings to more than 32,000 people.
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CBS Television’s KYW-TV and CW affiliate WPSG-TV Philadelphia’s ninth annual "Alex Scott Phone Bank" on June 11 raised a record of almost $3 million for Alex’s Lemonade Stand Foundation (ALSF)’s pediatric cancer research. ALSF emerged from four-year-old cancer patient Alex Scott’s lemonade stand. She died in 2004. The telethon featured KYW Meteorologist Kathy Orr’s lemonade stand in Ocean City, N.J., and segments with Alex’s parents, local celebrities, the Phillie Phanatic and personalities from CBS Radio’s KYW-AM, WOGL-FM, WIP-FM, WXTU-FM and WRDW-FM. CBS Philly has raised $12 million for ALSF to date.
E.W. Scripp’s ABC affiliate WXYZ-TV Detroit anchor Stephen Clark shared the story of his granddaughter Scarlet’s battle with spinal muscular atrophy (SMA) on a May 8 broadcast. SMA, the number one genetic killer of children, causes muscle weakness and paralysis, for which there is no cure. Clark shared Scarlet’s story, in addition to that of another child, who has begun clinical trials that may help find a cure. “This is the most intensely personal story I’ve reported in 35 years, my granddaughter Scarlet’s story,” said Clark.
Cincinnati television stations including Hearst’s NBC affiliate WLWT-TV, Raycom Media’s Fox affiliate WXIX-TV and Sinclair Broadcasting’s CBS affiliate WKRC-TV helped Lauren Hill reach her $1 million goal to support cancer research through The Cure Starts Now on December 30. She reached her goal, passing $1.1 million. Early in 2014, Lauren played in her first collegiate basketball game in front of thousands of supporters while battling a rare, terminal form of brain cancer called DIPG. She set the $1 million goal after that game.
Raycom Media’s NBC Affiliate WAVE-TV Louisville, Ky. supported the American’s Cancer Society during breast cancer awareness month. Anchor Dawne Gee emceed the annual “Making Strides to End Cancer Walk” and conducted live interviews before and after the event. Also, the station donated air time for hundreds of PSAs to broadcast, encouraging people to register for the cancer walk. WAVE employees also formed a team for the walk to raise money for the American Cancer Society.
Univision Communications Inc. (UCI) Houston, Tex. hosted Copa Univision, a soccer tournament to promote family health. On Dec. 6-7, 72 teams participated this year in soccer matches at the Houston Sports Park. Over 3,000 people attended the tournament and enjoyed music and entertainment. KXLN-TV news anchors signed autographs. In addition, Univision Radio stations including KLTN-FM, KOVE-FM, KAMA-FM,and KQBU-FM provided free giveaways to participants.
Alpha Media’s Louisville, Ken., stations - WGZB-FM, WDJX-FM, WMJM-FM, WXMA-FM and WGHL-FM - raised $945,000 during its 6th Annual Kosair Children’s Hospital Radiothon on Nov. 20 and 21. In the past five years, the stations raised over $1 million. This year, they far exceeded their goal of $300,000, raising almost as much as the past five years combined. "This wonderful event has driven our team for six years and we look to do many more in the future," said Alpha Media Louisville Market Manager Dale Schaefer.
Greater Media’s WKLB-FM Boston was recognized for its support of Tufts Floating Hospital for Children when the hospital opened The Country 102.5 Healing Garden, named in honor of WKLB-FM. The Country 102.5 Healing Garden is an outoor space designed to provide relief for pediatric patients and their families during hospital stays. Country music artists, including Carrie Underwood and Rascal Flatts, have performed in the garden to lift the spirits of patients and families, as well as raise funds for the hospital. Hunter Hayes’ recent performance raised $40,000. "We are so proud and humbled to have the Healing Garden named after Country 102.5," said WKLB-FM Program Director Mike Brophey. "Funds we helped raise were used to reconstruct and beautify the area for patients and their families to enjoy..."
iHeartMedia’s Memphis, Tenn. stations, WHRK-FM, KJMS-FM, WHAL-FM and WDIA-AM, raised $201,000 to support St. Jude Children’s Research Hospital during their annual two-day radio broadcast in October. This year’s event nearly doubled the amount the stations raised in 2013.
Inland Northwest Broadcasting’s KZZL-FM Moscow, Idaho, raised $13,595 for the United Way in the 3rd annual Bull Country Community Cares Radio-A-Thon, held Oct. 9-10. Volunteers from 34 local nonprofit organizations pitched in during the 30-hour event, helping KZZL-FM exceed the station’s $10,000 goal.
CBS Radio’s WAOK-AM/FM and WVEE-FM Atlanta raised over $73,000 for Children’s Healthcare Atlanta during its Nov. 6 Radiothon. This includes a $10,000 donation from filmmaker and comedian Tyler Perry. The funds will purchase critical supplies for the clinic, which is one of the country’s largest pediatric care centers.
CBS owned-and-operated KYW-TV Philadelphia helped turn the city skyline pink in October for the 13th year, as part of its Lights for the Cure campaign during National Breast Cancer Awareness Month. Beyond the pink skyline, KYW-TV and CBS’s CW affiliate WPSG aired segments to generate awareness of breast cancer, including the importance of mammograms. "Our stations have a powerful voice in this region and we are honored to use it to inform our viewers about such a critical issue," said KYW-TV President and General Manager Jon Hitchcock.
Connoisseur Media’s WPLR-FM New Haven, Conn., raised $14,749 for The Norma F. Pfriem Breast Care Center at Bridgeport Hospital. WPLR’s annual Golf Classic, hosted by afternoon personality Mike Lapitino, has raised nearly $200,000 in support of the center over 14 years. "If I made any difference in someone’s life concerning breast cancer at the Norma F. Pfriem Breast Care Center, then that’s a legacy I am proud of," Lapitino said.
Hubbard Radio’s WKRQ-FM raised $45,000 during the 2014 Bosom Ball, held Oct. 16. Proceeds from the Ball benefitted Susan G. Komen and American Cancer Society. Musical artists Mary Lambert and O.A.R. performed at the event. WKRQ-FM lists upcoming public service events 
Greater Media’s WMGQ-FM and WCTC-AM New Brunswick, N.J., hosted their second annual Charity Golf Tournament in July at Royce Brook Golf Club-West. Proceeds went to Saint Peter’s University Hospital’s campaign to renovate and expand its emergency department. The event raised more than $3,000 through the raffle and $150,000 in sponsorships for the hospital.
Raycom Media’s CBS affiliate WOIO-TV and MyNetworkTV affiliate WUAB-TV Cleveland partnered with Susan G. Komen to provide in-depth coverage of the event. This included on-air promos, web pages, and a social media campaign. The race raised over $250,000, of which 75 percent will help provide free education, screening, treatment and survivor support services for those who need it the most. The remaining 25 percent will fund global research to help find cures. The Susan G. Komen foundation nominated WOIO-TV for the Medical Mutual Pillar Award for Community Service in recognition of their efforts. The Pillar Award honors businesses that make exceptional contributions to their community, showcasing the ties and room for collaboration between for-profit and nonprofit worlds.
Univision Communications Inc. (UCI) launched its nationwide Semana de la Salud, or Health Week, August 23-30. Under its Univision Contigo health platform, the “Camino a la Salud” health tour had an overwhelming response. More than 8,000 people attended the health fairs and screenings in 10 markets. Univision’s local TV and Radio stations worked with organizations including the American Diabetes Association, Communicare Health Centers and the American Heart Association to inform communities about a variety of health issues related to lifestyle choices. The programs administered more than 6,000 free health assessments.
ESPN Radio hosted the 10th annual ESPN Radio ESPY Day Auction to benefit The V Foundation for Cancer Research. ESPN Radio stations across the country encouraged listeners to visit eBay, the host auction site, to view the special auction items, including one-of-a-kind sporting experiences and all access tickets to several games. The event raised $1.2 million for cancer research.
Raycom Media’s NBC affiliate KHNL-TV and CBS affiliate KGMB-TV Honolulu sponsored the Walk to Cure Arthritis this summer. Both stations produced and aired several PSAs about the walk and encouraged viewers to register or make a donation. The stations’ meteorologist Jennifer Robbins emceed the event, and the walk was featured in live reports on both stations’ morning newscasts. In total, KHNL-TV and KGMB-TV helped raise over $212,000 to help find a cure for arthritis.
A New Jersey woman, Sue Muller, recently credited a CBS Radio public service announcement (PSA) with saving her life after she suffered a brain aneurysm. Sue’s husband, Jeff, had heard a PSA about the symptoms of a brain aneurysm on his commute to work. Not long after, his wife had a severe headache and neck stiffness. Jeff remembered the PSA and encouraged Sue to go to the hospital. A CT scan soon revealed that she indeed had a ruptured aneurysm.
CBS Television Network’s "CBS Cares" campaign and National Stroke Association partnered to raise awareness of the risk factors commonly associated with strokes and to highlight the groups that are most susceptible to strokes overall. Together they created three PSAs, which were broadcast on CBS Radio’s 126 major market stations. The campaign ran throughout May in support of National Stroke Awareness Month, and encouraged the public to fill out a Stroke Risk Scorecard and talk with their healthcare professional. To hear the radio PSAs and to learn more, click 
NBC-owned WRC-TV Washington recently launched a year-long, multi-platform campaign called, "Changing Minds," which focuses on the issues of mental health. WRC’s Assistant News Director Matt Glassman explained the idea for the campaigndeveloped organically among reporters and staff in the newsroom. "Changing Minds" stories run throughout all WRC-TV newscasts and on every platform from on-air and online to social media and the station’s mobile app. Click 
NRG Media-owned KOIL-AM Omaha’s Talk Host Tom Becka took the "plunge" in mid-April as part of a fundraiser for Landon Shaw, a Missouri boy with cancer who has inspired several fundraising challenges. In addition to Becka, NRG Radio Hosts Crash Davis (KOOO-FM), Jenny Olive (KQKQ-FM) and local politicians also took the dive into 50 degree water to fight cancer.
Howard University’s WHUR-FM Washington broadcast live from the Anthony Bowen YMCA to raise awareness during American Heart Month. The four-hour health fair was held in partnership with the American Heart Association and provided listeners with heart-healthy tips, nutritional facts and fun exercise demonstrations featuring several on-air hosts. Video from the event is available 
Univision’s WXTV-TV Teaneck, N.J., and the American Cancer Society united on Valentine’s Day for the seventh year in a row to encourage women to show some love to the most important person in their life – themselves. Under the campaign "Amate a Ti Misma" (Love Yourself), hundreds of uninsured women over the age of 40 were welcomed to a free breast cancer screening and mammogram at New York’s Presbyterian Medical Center and New Jersey’s Saint Michael’s Medical Center. News anchors encouraged and supported the women during the special day of self-love and breast cancer prevention awareness.
NBC-owned WRC-TV Washington hosted the 22nd annual NBC4 Health and Fitness Expo in early January. The largest attended consumer wellness exposition in the country brought more than 85,000 attendees to the Washington Convention Center to learn new ways to get in shape, eat healthy and maintain an active lifestyle. WRC-TV staff were on hand to promote the event and participate in demonstrations.
Univision Radio Fresno, in partnership with Walgreens, hosted a day of health and fitness for area listeners. At the event, Univision distributed free flu shots and encouraged attendees to stay healthy by exercising in many fun ways like taking a walk or ice-skating at the local mall. In total, 250 flu vaccines were administered during the event at no cost to participants.
Univision KUVN-TV Dallas and Univision Radio Dallas/Fort Worth partnered with Carter BloodCare to educate and encourage people to become blood donors. The stations used PSAs, news stories and social media to drive participation during a three-day blood drive in Mesquite, Tex. Univision staff participated as donors and more than 200 individuals were screened with 155 donating blood. The blood drive helped to save 465 lives, according to the Red Cross.
Gannett Broadcasting’s CBS affiliate WUSA-TV Washington, D.C., partnered with FORCE (Facing Our Risk of Cancer Empowered) for its 20th "Buddy Check 9" breast cancer awareness program. WUSA-TV aired stories about local men and women who are at risk for the cancer and hosted an advanced film screening of Decoding Annie Parker, a true story about a woman who battled breast cancer, and her doctor, whose research lead to the discovery of the BRCA1 breast cancer gene. The sold-out screening netted $60,000 for FORCE.
California Oregon Broadcaster’s NBC affiliate KOBI-TV Medford, Ore., aired a special on October 23 called "Night of Healing: Life after Breast Cancer." Throughout KOBI-TV’s 6 p.m. newscast, a panel of caregivers, specializing in various aspects of breast cancer related to mind and body, took viewers’ calls and answered questions for one hour.
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CBS-owned KYW-TV Philadelphia partnered with the local Susan G. Komen chapter to host "Lights for a Cure," turning the Philadelphia skyline pink to raise awareness to National Breast Cancer Awareness Month in October. On the first of the month, nearly 100 buildings and landmarks went pink and remained lit each night throughout the month. KYW-TV also encouraged women to schedule a mammogram during hundreds of newscasts. This is the 12th consecutive year KYW-TV has sponsored the event.
Beasley Broadcasting Group’s WXTU-FM participated in the Philadelphia 3-Day, an event that raised money and awareness for breast cancer. The station’s “XTra Mile” team completed the 60-mile route and raised nearly $800,000. In addition to the walking team, the WXTU-FM’s "XTU Crew" provided encouragement and lunches at various cheering stations.
Sinclair Broadcasting’s CBS affiliate KVAL-TV Eugene, Ore., served as the media sponsor for the American Cancer Society’s (ACS) Relay for Life of Eugene, Springfield and the surrounding Oregon counties. KVAL-TV donated more than $47,000 in airtime to ACS’s PSAs. Additionally, the station aired numerous stories and programming packages about the Relay. On race day more than 30 employees and their families participated in the walk which raised more than $695,000 for ACS.
Entercom Communications’ WEEI-FM Boston partnered with the Boston Red Sox to host the 12th annual Jimmy Fund Radio-Telethon to support the Dana-Faber Cancer Institute. The two-day event raised more than $3.3 million for adult and pediatric cancer care and research. Broadcasting live from Fenway Park, the fundraiser featured interviews with Dana-Faber patients, the doctors and nurses who have treated them and guest appearances from local celebrities and athletes. Since 2002, WEEI-FM has helped raise more than $34 million for the Dana-Faber Cancer Institute.
Univision Communications, Inc. and TeletónUSA Foundation wrapped their seven-city "Tour of Giving" in San Antonio, joined by Texas Governor Rick Perry and Mayor Julian Castro, with the laying of a cornerstone at a $17 million new children’s rehabilitation center. The "Tour of Giving" continued as $15.2 million in donor gifts were put into action to develop and renovate some of the most modern and necessary medical programs and facilities in the nation. The "Tour" aimed to shed light on the importance of medical programs and facilities that will provide a better future for U.S. children with disabilities, cancer and autism. Other stops on the "Tour of Giving" included Miami, New York, Chicago, Los Angeles, Memphis and Boston. Click 
Independently-owned WLEN-FM Adrian, Mich., held its 14th annual American Cancer Society Relay for Life Celebrity Pie Auction. Station personnel, area businesses and local celebrities donated 132 pies to be auctioned off at the event. From 6 a.m. to 5 p.m. WLEN-FM auctioned pies off on-air each hour. The event raised $3,950, nearly $1,000 more than in 2012. All the proceeds were donated to the Lenawee County ACS Relay for Life, which was held on August 10th and 11th. To date, over $30,000 has been raised by WLEN-FM for Relay through the Celebrity Pie Auction.
The ABC Network broadcast the Muscular Dystrophy Association’s 48th annual "Show of Strength Telethon" on September 1 and raised more than $59.6 million in pledges. All contributions will support the treatment of muscular dystrophy and related diseases, and provide funding for research to find a cure. The two-hour event featured stories of those who are battling muscular dystrophy and appearances by numerous celebrities and entertainers including Ryan Seacrest, Florence Henderson, the Backstreet Boys and Paula Abdul.
Bonten Media’s WCTI-TV New Bern, N.C., held the 36th annual "NewsChannel 12 Cystic Fibrosis Telethon." The one-day event, which featured 21 local acts, raised more than $421,000 to support the research of the Cystic Fibrosis Foundation. Over the years, WCTI-TV has raised more than $8.57 million for the foundation, helping to improve the lives of CF patients.
ESPN Radio hosted the 9th annual "Don’t Give Up ESPYS V Foundation Auction," which raises money and awareness for The V Foundation for Cancer Research. The on-air and online auction included autographed apparel, footballs, baseballs, basketballs and other sporting "experiences," such as a tour of an ESPN radio station with a radio personality. This year the auction raised more than $781,000. ESPN Radio has raised more than $6.5 million to fund cancer research since the first event.
Emmis Communications’ KSHE-FM St. Louis hosted the 30th annual two-day Summer Blood Drive in support of the American Red Cross. This year KSHE-FM collected 2,988 units of blood, surpassing the station’s goal by 14 percent. Since its first drive in 1984, KSHE-FM listeners have donated more than 135,000 units of blood, which could potentially save as many as 405,000 lives.
NBC Sports Radio hosted the 24th annual American Century Championship, a golf tournament that raises money for several local and national charities. This year featured several sports and entertainment celebrities, including several NBC Sports Radio personalities. Proceeds from this year’s tournament benefit the Expect Miracles Foundation and the American Cancer Society’s Making Strides Against Breast Cancer. To date, the charity golf tournament has raised more than $4 million.
The New York Giants and NBC’s WNBC-TV New York hosted a Health & Fitness Expo at MetLife Stadium, with information on nutrition, dental health and issues specific to men, women and the elderly. Free screenings checked for health issues, including high cholesterol, diabetes, hearing and prostate health. Giants players and WNBC anchors, including sportscaster Bruce Beck, signed autographs. Activities included healthy cooking demos with celebrity chefs, Zumba, yoga, rock climbing and locker room tours.
Peg Broadcasting’s WSCV-TV Miami raised $4.5 million for the Liga Contra el Cancer (League Against Cancer), which offers free screenings and cancer treatment to low-income patients. "This annual telethon raises the funds ...[so] the organization can continue to provide the medical services and specialized care that will save so many lives in our community," Jorge Carballo, president-GM, told 
CBS Radio’s KROQ-FM Los Angeles’ Host Gene "Bean" Baxter, station engineer Scott Mason and KROQ listeners participated in the "Donate Life Run/Walk" on April 27th as "Team Bean." Bean donated his kidney to Scott last November after the organ failed. Bean set a team goal to raise $350,000 for the OneLegacy Foundation, which ensures more people receive successful transplants in less time and honors the organ and tissue donors.
Cape Cod Broadcasting educated listeners on the environmental ramifications of medicine disposal and teen prescription abuse. Stations promoted the DEA’s Drug Take Back on April 27, during which people could dispose of expired and unused medications. Last September, the free, anonymous service netted 244 tons of drugs at 5,200 sites nationwide. "Our goal is to increase awareness here on the Cape, reduce youth substance abuse, and protect our environment," said Cape Cod Broadcasting’s Kim Lucas.
CBS Television KYW-TV and WPSG-TV Philadelphia "Women of Eyewitness News" promotes breast cancer awareness year-round. The team will broadcast live on Mother’s Day as Meteorologist Katie Fehlinger runs in the 2013 Susan G. Komen Philadelphia Race for the Cure. "Let me get up at the crack of dawn. Let me run for you. Let me channel your support toward one amazing purpose - saving lives," Fehlinger said.
Clear Channel’s WKSF-FM Ashville, N.C., raised more than $28,000 for the local Mission Children’s Hospital during its fifth annual Winter Jam concert. "Time and again, this community demonstrates its commitment to our region’s children," said Bruce Thorsen, president of Mission Foundation. "We commend KISS Country [WKSF-FM] for their dedication to serve our community and our region."
Beasley Broadcasting Group’s WXKB-FM Estero, Fla., has partnered with American Cancer Society to promote the Relay for Life Fort Myers Beach and raise money for the Society. WXKB-FM is holding an online auction, and all proceeds will go to the local American Cancer Society. WXKB-FM is also urging listeners to form a Relay for Life Team to fundraise for the Society. The Relay will take place on April 13.
CBS Radio-owned WWMX-FM Baltimore’s new morning show featuring Maria Dennis, Reagan Warfield and Jon Boesche raised $871,630 during the station’s annual radiothon to benefit the young patients and their families at Hopkins Children’s hospital. The 2013 total was $4,000 more than last year. WWMX-FM has hosted the annual radiothon for over two decades. During those years, the station has raised more than $15 million for Hopkins Children’s Hospital.
Lotus Communications Corp.’s KOZZ-FM, KUUB-FM and KDOT-FM Reno, Nev., raised $50,000 during the company’s 14th annual radiothon to support St. Jude Children’s Research Hospital. For more than a decade, the stations have helped raise more than a million dollars to benefit St. Jude. Lotus Radio Corp. General Manager Dane Wilt said, "Northern Nevada and nearly every community in the world benefits from money raised for St. Jude. The research conducted at their facility is shared with hospitals around the globe.
CBS-owned KYW-TV and WPSG-TV Philadelphia held a 14-hour on-air phone bank and raised more than $1 million for Ronald McDonald House Charities of the Philadelphia Region. The stations aired fundraising segments on March 27 during newcasts and commercial breaks. KYW-TV and WPSG-TV also held three, one-hour specials throughout the day, featuring both stations’ on-air talent and appearances by local CBS Radio hosts.
National Communications-owned Fox affiliate KVHP-TV and the local
CW Lake Charles, La., hosted a Pink Celebration Breast Cancer Awareness
Breakfast benefitting the Ethel Precht Hope Breast Cancer Organization.
KVHP-TV and the Lake Charles CW raised nearly $2,500 for the foundation.
KVHP-TV’s "On the Air" host Heather Leyoub was the featured
emcee of the morning. The breakfast featured breast cancer survivor
testimonials as well as two keynote speakers. Lake Charles Mayor
Randy Roach awarded Ethel and KVHP-TV with a Certificate of Proclamation
affirming October 8 as Breast Cancer Awareness Day.
Shurz Communications’ WKHY-FM Mishawaka, Ind., will hold the annual
"Grab Life by the Ball Dodgeball Tournament" later this
month. Each year 64 teams compete in the competition which supports
the American Cancer Society’s fight to end testicular cancer.
The tournament annually raises $4,000 for the ACS. Click 
Blue Ridge Broadcasting-owned WMIT-FM Black Mountain, N.C., held a day-long radiothon to raise funds for Christian Blind Mission (CBM) to fight trachoma, an eye disease affecting the vision of 40 million people across the world. From 6 a.m. - 6:30 p.m., WMIT-FM, locally known as 106.9 The Light, dedicated airtime to raise awareness of trachoma and encourage listeners to donate funds for medical supplies that would be donated to families in Africa. "This is an amazing opportunity. With a small investment, people can have a profound impact on the lives of those affected by this blinding disease," said Jim Kirkland, executive director of 106.9 The Light. Thanks to listeners’ generous support, WMIT-FM collected enough funds to supply more than 35,000 African families with the medicine they need to prevent blindness caused by trachoma.
Clear Channel’s Fresno, California soft rock station 
Newport Television’s Wichita Stations Host Bike-A-Thon
Newport Television’s KSAS-TV and KMTW-TV Wichita teamed up with the American Diabetes Association for the Tour-De-Cure Bike-a-thon. The tour includes a series of fundraising cycling events held in 44 states nationwide to benefit the ADA. More than 300 riders participated in the Wichita event, raising over $100,000 in pledges, accounting for a 40 percent increase over last year’s totals. All donations help to prevent and cure diabetes and improve the lives of all people affected by the disease.
ABC, CBS, Fox and NBC and some cable channels will air a live, commercial-free telethon on September 7th for Stand Up to Cancer (SU2C). One hundred percent of the $180 million pledged in previous telethons benefits cancer research. Gwyneth Paltrow will replace Laura Ziskin as executive producer. Ziskin, who produced the first three "Spider-Man" movies, lost a seven-year battle with breast cancer in 2011.
"This broadcast has become a global call-to-action for all those touched by cancer," Paltrow said. "Like so many people, I know what it’s like to lose a family member to this disease, and I’m honored to stand up in my father’s memory."
Newport Television’s KGPE-TV Fresno, Calif., partnered with Walgreens to provide 1,120 free flu shots worth almost $45,000 to viewers."It was a record day," said Robert Guillen, Walgreens district manager in Fresno. KGPE promoted the drive, covered it live and sent personalities to greet viewers. Guillen and Walgreens staff complimented the television staff’s organization, dedication and results.
Allbritton Communications-owned WSET-TV partnered with Lynchburg’s Minor League Baseball team, the Hillcats, for the Swing For A Cure fundraiser at City Stadium. The event benefited the Susan G. Komen for the Cure Foundation to help raise awareness and funds in the fight against breast cancer. The stadium was packed with fans wearing pink, while the field had Hillcats players in pink jerseys and useing pink Louisville Slugger bats. WSET-TV has participated for the last several years in coverage of the annual event. The station provided extensive promotion and aired stories about the event before and after the game. Through ticket sales, sponsor donations and a silent auction, WSET-TV raised $7,455. Donations increased significantly from 2011 when the Hillcats collected over $4,800.
Most women don’t know that heart disease is the number one killer of women in this country, which is why WANE-TV in Fort Wayne, Ind., teamed with the American Heart Association for a second year to raise awareness and help women get heart healthy. The “Go Red for Women” campaign focuses on education about heart disease risk and prevention. In 2008, the station ran two weeks of promotions about upcoming “Go Red” programming. Their “Straight to the Heart” news segments included information on heart attack symptoms and an interview with a local woman who survived a heart attack at age 36. Taking the programming a step further, the station brainstormed ways to make the campaign interactive. Enlisting the services of a local cardiologist and an emergency medicine physician, the station hosted two hour-long Web chats, which allowed their viewers to ask questions through the station Web site. Transcripts of the Web chats, videos, health stories and links to the American Heart Association remain posted in a special section of the site. The station estimates the “Go Red” message reached 427,000 women ages 35 and older in their viewing area this year. “Raising awareness is the first powerful step to saving women’s lives. WANE’s commitment to make women aware of their risk and take action is no doubt saving lives,” said Kevin Harker, executive vice president of the Midwest affiliate of the American Heart Association.
To combat the obesity epidemic, NHP-TV in Durham, N.H., created LiveFIT NH, a project aimed at engaging the community in healthy eating and physical activity habits. The two-year initiative involves broadcast segments, outreach activities and online resources for individuals, families and schools. The LiveFIT multi-part series airs on the station’s public affairs show and has tackled many topics, including brown bag lunches, physical activity in schools and how to read food labels. The community has been invited to do the "LiveFIT challenge," which involves six actions to improve health. The station broadcasts regular "Fit Tips," public service announcements aimed at helping those trying to adopt a healthier lifestyle. A broad range of information and resources has been posted on the station Web site. In 2007, more than 30 LiveFIT community events were held across the state. The station gave away beach balls, jump ropes and pedometers to the more than 3,500 people who attended to help motivate them to get fit. "I eat fruits for snacks and lots of colors at every meal," said Alexandra K., a girl from Stratham, N.H., whose family is participating in the program. "And I like to play outside and get exercise." The station has been recognized for its efforts with the 2007 Outstanding Achievement Award from the New Hampshire Governor’s Council on Physical Activity and Health.
Providing a chance to win a day at the races helped drive 17,000 donors to the KOFM-FM in Enid, Okla., September Blood Drive in support of the Oklahoma Blood Institute. Forty donors received transportation and tickets to the Dickies 500 NASCAR race at the Texas Motor Speedway and first time donors were put into a drawing to win ride-alongs on the track. Throughout the fall of 2007, the station donated more than 360 minutes of promotional announcements, 30 hours of live broadcast from different drive locations, numerous on-air interviews with Oklahoma Blood Institute representatives and 300 staff hours to the effort. In addition to producing their own promotional announcements, the station produced a generic announcement that was distributed to other media to encourage donors. The station Web site offered substantial coverage, including streaming broadcasts and postings of every drive location and time. "KOFM has increased our outreach," said Kenda Morris, regional recruitment manager for the Oklahoma Blood Institute. "Thanks to the awesome NASCAR promotion, KOFM helped the Oklahoma Blood Institute bring in more than 17,000 donors statewide and attract more than 3,700 new donors!"
KQMV-FM in Bellevue, Wash., is a year-round supporter of the Susan G. Komen Foundation. Involved in several events to raise breast cancer awareness each year, the station is especially proud of organizing a mobile mammogram service to provide free screenings to underserved women. The mammogram vehicle, which tours for 10 days during Breast Cancer Awareness Month, covers the entire listening area, from Everett to Tacoma. Dates and locations for the mobile mammogram program are broadcast well in advance, and live broadcasts are aired from each of the mobile mammogram stops. Women are asked to visit the station Web site for more information and to make an appointment in advance. Every appointment available is usually booked, and often there is a waiting list.
KTNV-TV in Las Vegas, Nev., is helping make "Strides Against Breast Cancer." The station has been a partner in the event since the beginning, when 300 community members gathered for the first local "American Cancer Society Making Strides Against Breast Cancer Walk." Now in its eighth year, more than 6,000 people gather together for the October fundraiser, which generated $350,000 in 2007. All of the money stays in Nevada to help further research, fund early detection programs, and provide support for area patients and their families. KTNV helps formally kick off promotion for the walk each August at a breakfast where a four-minute video produced by the station provides inspiration and hope. From August until race day, the station runs one feature story a week related to breast cancer, including profiles of survivors and updates on the latest medical breakthroughs. Three weeks out from the event, the station begins airing a heavy schedule of race announcements featuring KTNV anchor Tiffany Sargent along with on-air personalities from partner radio station KXPT-FM. On the day of the walk, KTNV brings out its chopper as well as its news crews to get live shots of the race and its participants, dozens of which are KTNV staff. In total, the station donates nearly $150,000 in promotional spots and airtime each year.
In answer to the question "Are You Tough Enough to Wear Pink?" the listeners of stations KWGO-FM, KBTO-FM and KTZU-FM in Minot, N.D. had one solid answer, "Heck yes." The campaign, which rallies the rodeo and western industry to raise awareness and funds for breast cancer treatment and research, made its debut in the Minot area in 2007. The stations teamed with the local Y’s Men group and Trinity Hospital for the campaign, raising more than $26,000 for a new cancer exercise rehabilitation center at the Minot Family YMCA. The stations broadcast live from "Pink Party" fundraisers and ran promotional announcements, giving $14,000 worth of airtime to the cause. They also organized a Minot Cares raffle package worth $5,000, wrapped a pickup truck in pink, and helped inspire hundreds of people to support the campaign. All the hard work paid off at the culminating event. "It was an all pink rodeo that Friday," said station co-owner J. Davis. "The arena was a sea of pink."
It turns out 13 is a lucky number, at least when you are talking about prenatal care. KUTV-TV in Salt Lake City, Utah, together with the Utah Department of Health and Intermountain Healthcare are reminding mothers-to-be to seek regular and early prenatal care through their "Baby Your Baby" program. The public service announcement (PSA) campaign encourages women to go to their doctor before the 13th week of pregnancy and to see their health care provider at least 13 times throughout pregnancy. "Baby Your Baby" started two decades ago as an intensive outreach program encouraging prenatal care; the results were significant. One year after the program launched, pregnancy loss and infant death rates fell; the decreases were the largest in Utah history. Twenty years later, the program continues to provide women with vital information. In addition to PSAs, the station airs news stories and produces special features several times a year. Reporter Cristina Flores, mother of three, is the spokesperson and appears in PSAs and videos for the campaign in both English and Spanish. Extensive resources, including a free baby keepsake book with important health reminders and five newsletters, are available through the "Baby Your Baby" Web site. KUTV also distributes the information at health fairs and community events. To date, the program has served more than 100,000 Utah women, and the hotline has answered more than 300,000 calls.
To serve the large retirement-age population in the area, KTLO-AM/FM and KCTT-FM in Mountain Home, Ark., started an annual event 17 years ago focused on the lifestyle and health of older Americans. Today, more than 3,500 people come to the KTLO/KCTT Senior Expo and Baxter Regional Medical Health Fair each year. With many free and low-cost screening tests, including hearing, eyesight, cardiac health and blood sugar, the fair provides access to needed health services. For weeks before the two-day event, the stations run hundreds of promotional spots. In 2008, 12 live interviews with hospital staff about the importance of the screenings were broadcast to motivate community members to attend. On the day of the expo, live cut-ins aired every hour. "In the ever-changing world of health care it is crucial to impart information to the general public in a variety of venues," said Donna McMullen, director of marketing for Baxter Regional Medical. "It has been a pleasure to partner with KTLO/KCTT and serve the community needs in such a necessary manner for these many years." As pioneers in this area, KTLO and KCTT are helping other stations start up similar health efforts in other areas of the state.
Fox Sports Radio affiliate KRKO-AM Everett, Wash., held a two-hour drunk driving awareness program as part of the station’s Health Matters series. On-air talents Maury Eskenazi, Shannon O’Kelly and Stitch Mitchell interviewed several Everett officials including two members of law enforcement, a prosecuting attorney, a state liquor control board representative and a DUI victim. KRKO-AM staff members were given sobriety tests to demonstrate the effects alcohol has on perception and motor skills. 
For the third year, KYXY-FM in San Diego, Calif., broadcast live from the local American Cancer Society’s “Making Strides Against Breast Cancer 5K Walk” in Balboa Park. More than 18,000 people gathered that Sunday morning, raising $1.5 million in funds for the treatment, prevention, early detection and research of breast cancer. The event was promoted during the previous 30 days with 200 recorded and live promotional announcements; four inclusions in KYXY’s e-newsletter, which reaches a subscription base of 30,000 readers; and two live interviews with organizers and team captains the week before the walk. The two-hour live on-site broadcast aired during the station’s public affairs program “Concerning San Diego.” KYXY was honored by the American Cancer Society with a Media Circle of Hope award in 2007.
During National Breast Cancer Awareness Month, XEWW-AM in Burbank, Calif., launched a campaign to raise awareness within the Hispanic community. On the air, the Spanish-language talk radio station aired several interviews with cancer survivors and health experts, including Esther McDowell, spokesperson for the Office of Women’s Health. XEWW also dedicated significant time to answer questions from its community about breast cancer during “Cita con el Doctor,” a regular health topic show hosted by Elmer Huerta, M.D., the first ever Latino president of the American Cancer Association. In addition to its on-air support, the station had a presence at events in the community, such as the el Consulado Mexicano Health Fair, where women received free mammograms and the station distributed prizes to attendees.
NBC affiliate KXAS-TV Dallas anchor and reporter Kristi Nelson recently shared a touching, personal story of donating a kidney to her mother during a multi-part series titled "Kristi’s Gift." "I’m doing this because she’s my mother and I love her and I think she has a wonderful spirit," said Nelson. "I also think it’s an especially important message to send to minority communities, including African Americans and Hispanics. The message is that we need to take care of ourselves and that if we do have contributing factors to kidney disease we can control them."
Entercom Sports’ WEEI-AM, Boston partnered with a regional cable sports channel on the 10th annual 
Infinity Broadcasting’s WXRK-FM New York, 92.3 NOW, teamed up with Riccardo Maggiore Salon to raise money and awareness for breast cancer during the 11-day San Gennaro Feast in Manhattan’s Little Italy. At the 92.3 NOW booth, salon artists applied pink feather hair extensions for a $5 donation. Proceeds went to the 
For the past ten years, Shurz Communications’ WSBT-AM Radio South Bend, Ind. has supported University of Notre Dame basketball coach Mike Brey’s Coaches Versus Cancer campaign. Coaches Versus Cancer is a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches. The initiative leverages the personal experiences, community leadership and professional excellence of basketball coaches nationwide to increase cancer awareness and promote healthy living through year-round awareness efforts, fundraising activities and advocacy programs. 
CBS Radio Group’s WYCD-FM Detroit raised over $450,000 during its annual "Cares for St. Jude Kids Radiothon." WYCD personalities Jack Shell and Coop vowed to shave their heads if the station hit $200,000 during their shift. WYCD listeners met the challenge, so Jack and Coop had their heads shaved in the station’s lobby immediately following the show. Over the past 12 years, listeners have helped Detroit’s country music station raise over $6.1 million for the children at St. Jude.
Cox Radio’s KKBQ-FM (93Q) morning show host Kevin Kline ran 62 miles a day for a week to help raise awareness and money for the Texas Children’s Cancer Center. Kline, who doubles as president of the Snowdrop Foundation, which raises money for the hospital, ran on a .75 mile loop around the center. Why 62 miles? There are 62 beds being occupied by kids at the center. 
Lincoln Financial Media’s KSON-FM San Diego hosted a blood drive to benefit the San Diego Blood Bank. The first 97 donors received a free ski lift ticket. All donors could opt for a free bone marrow test. 
Greater Philadelphia Radio’s WMGK-FM and the American Red Cross hosted the Inaugural 102.9 MGK 
Shurz Communications’ WSBT-TV and WSBT-AM Mishawaka, Ind. participated in the "Walk MS Michiana" at Indiana University South Bend. This was the second year that WSBT has sponsored a team for the 3-mile walk that raises money for Multiple Sclerosis research. Sporting bright t-shirts with the WSBT logo, the WSBT Showstoppers team included WSBT employees, family and friends. Spearheaded by a WSBT employee who suffers from MS, the group was eager and motivated and blew away their original $1,000 fundraising goal by raising $2,153 and coming in as the top corporate fundraising team.
ABC-owned KFSN-TV Fresno held the 25th Annual Pint for Pint Blood Drive this month. KFSN-TV anchors and reporters broadcast live from the Jenny Eller Donor Center in Northwest Fresno for two days as blood donors came to donate a pint of their blood and in turn, earn a spint of free ice cream. Since the program started 25 years ago, 23,427 donors have participated. Donations go to the Central California Blood Center, which is the sole provider of blood and blood products for 31 local hospitals.
Cumulus Media’s KLOS-FM Los Angeles held the 31st Annual Blood Drive in partnership with the American Red Cross. KLOS-FM’s drive is believed to be the nation’s largest media supported blood donation event, with five counties and 25 sites. KLOS-FM collected 9,681 blood products. "Our reserves were depleted, and we were facing challenges brought on by a national summer shortage,” said Red Cross/Southern California CEO Cliff Numark. “The Red Cross appreciates the thousands of KLOS listeners and donors who participated in this life-saving effort.”
Ohana Media Group’s KMBQ-FM Wasilla, AK hosted a “High Heels for High Hopes” Runway Style Show on August 2nd to raise money for the local chapter of the March of Dimes. The event featured a fashion show runway with 19 local celebrity models ranging from mayors, counselors, business women and people from many other professions. Each model raised $2,000 through advanced ticket sales to contribute $38,000 donated to the March of Dimes. KMBQ-FM also accepted donations through the station’s Facebook page.
Several Davidson Media Group affiliates and independent stations raised $450,000 for St. Jude Children’s Research Hospital. The fifth annual Promesa y Esperanza (Promise and Hope) radio event, October 4 and 5, asked listeners in cities such as Philadelphia, Charlotte, Boston, Providence, Minneapolis and Kansas City to donate to the fight against childhood cancer and other terminal illnesses. Donations defray the costs of treatment, rehab, travel, lodging, food and schooling to help improve the quality of life for patients and their families, in hopes that no family ever pays St. Jude.
Greater Media’s WMGK-FM Philadelphia joined the American Red Cross to host the 2nd Annual "102.9 MGK Rock and Roll Up Your Sleeve Blood Drive" on October 6. The eight hour drive was held at the Philadelphia Flyers Skate Zone. All donors received a free skate rental at the facility, as well as a WMGK-FM Blood Drive t-shirt. The radio station’s staff also attended the blood drive to thank listeners.
CBS Radio’s WOGL-FM Philadelphia hosted the 11th Annual "98.1 WOGL-FM Loves Our Kids Radiothon" to support The Children’s Hospital of Philadelphia. The two-day radiothon raised $658,272 this year, bringing the 11-year total to over $5.5 million for the local children’s hospital.
CBS Radio’s WIP-AM/FM Philadelphia hosted the 12th Annual Eagles Radiothon, which raised a combined $223,150 for the Eagles Youth Partnership (EYP) and City Year charities. EYP is dedicated to ensuring that all children in the region can see, read and play safely, regardless of their zip code. Leveraging the brand and resources of the Philadelphia Eagles Football Club, EYP helps vulnerable children reach their potential, bringing health and educational resources to more than 50,000 kids in low-income neighborhoods each year. City Year is an education based non-profit that focuses on keeping students in school and on track to high school graduation. City Year is the only national organization placing full-time, trained young adults in schools to provide individual attention to struggling students.
CBS Radio’s KFRG-FM San Bernardino and KXFG-FM Sun City raised over $305,000 in the 11th Annual "K-Froggers for Kids Radiothon" to benefit the pediatric cancer unit at Loma Linda University Children’s Hospital in Riverside, CA. The stations have raised $4 million for the hospital in 11 years.
Fisher Broadcasting’s KVAL-TV Eugene, OR served as the official media sponsor for the Eugene/Springfield area’s Relay For Life. KVAL-TV supported Relay with eight public service announcements that ran from February through August for a total value of over $44,000 in airtime and production services. KVAL-TV’s news team aired 15 stories, 10 packages and accomplished 13 live shots at the event. In total, the record-breaking event with 171 teams, including the KVAL-TV team of 30 employees, raised $719,785 for the American Cancer Society. Brenda Webber, district executive director, Great West Chapter of the American Cancer Society said, "KVAL-TV has always been wonderful about producing unique, local public service announcements encouraging participation and support for Relay For Life. We couldn’t be more grateful to have them as a partner in the fight against cancer!"
