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National Association of Broadcasters

KSLA-TV Partners With MLK Health Center


Topic: Health Awareness Campaigns
Posted on 4/30/2018

Raycom Media’s KSLA-TV launched their year-long partnership with the MLK Health Center and Pharmacy by sponsoring a clinic day at the center on April 24. The station’s participation included a $1,000 donation, air-time to promote the clinic day and an all-day newscast live from the event. The clinic day resulted in the center dispensing $19,000 worth of healthcare and prescriptions to those in need.

MLK Health is a local, grass-roots non-profit that offers free healthcare and prescriptions to families who do not qualify for Medicaid and cannot afford health insurance. The center operates solely on donations.



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