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National Association of Broadcasters

KTWO Casper Reports on Mental Health Campaign

Topic: Health Awareness Campaigns
Posted on 8/23/2021

Townsquare Media’s KTWO-AM Casper, Wyo., aired a report on May 18 about the “WY We Talk” statewide initiative that began in February to help educate people in Wyoming about the need to address mental health issues that often go undiscussed. The Wyoming Association of Sheriffs and Chiefs of Police and the Wyoming Prevention Action Alliance partnered on the mental health campaign, as Wyoming has one of the highest suicide rates in the country and mental health is even more important now due to the COVID-19 pandemic. "People I think are stigmatized and don’t want to talk about mental health or suicide or feel like the Wyoming way is to just suck it up and deal with it. We want to change those norms and change those conversations, so that’s why we started the WY We Talk campaign," said Hailey Bloom, community prevention director for Natrona County.

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