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National Association of Broadcasters

WVIT-TV Hosts Health and Wellness Festival

Topic: Health Awareness Campaigns

Viewers were able to check up on the health of their eyes, ears, hearts and more at the NBC 30 Health and Wellness Festival, organized by WVIT-TV in Hartford, Conn. The two-day event drew a crowd of 22,000. Mammograms and blood pressure readings were among the 110 free health screening services provided at no charge. More than 1,500 people received the flu shot, nearly 900 were screened for early kidney disease and 44 people registered to be organ donors. The station aired more than 900 promotional announcements and began airing news stories two weeks prior to the event. Gov. M. Jodi Rell attended the ribbon-cutting ceremony at the start of the festival. Throughout the weekend, the station aired live from the event more than 20 times, reminding viewers to come to the festival. Station staff greeted visitors and helped direct them to the many areas of the exhibition. A live streaming camera shot from the event was featured on the stationís Web site. Viewers left the event with more knowledge about their health, as well as information on how to become active in maintaining or improving it.

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