Topic: Health Awareness Campaigns
The Rhode Island Blood Center got a boost in lifesaving donations when WBRU-FM in Providence, R.I., offered anyone who rolled up their sleeve a free ticket to the Paramore show, an event that was part of the station’s Summer Concert Series. It was the third consecutive year that the station offered tickets to donors, and more than 300 listeners came to give blood along side WBRU staff. The station aired live remotes from the drive and began promoting the event with public service announcement (PSA) two weeks prior. To draw as many donors as possible, the station also sent an email blast and posted announcements on its Web site. At the Paramore show, the station provided the blood center with a booth and made promotional mentions to remind all concert-goers of the continual need to replenish our blood supply. Multiple times each year, the station meets with the center to see what additional support it can provide. To keep the need for donations on listeners’ minds, WBRU runs additional PSAs, and conducts interviews with cancer survivors and others who have needed blood transfusions.
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