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National Association of Broadcasters

XEWW- AM Launches Breast Cancer Awareness Campaign

Topic: Health Awareness Campaigns

During National Breast Cancer Awareness Month, XEWW-AM in Burbank, Calif., launched a campaign to raise awareness within the Hispanic community. On the air, the Spanish-language talk radio station aired several interviews with cancer survivors and health experts, including Esther McDowell, spokesperson for the Office of Women’s Health. XEWW also dedicated significant time to answer questions from its community about breast cancer during “Cita con el Doctor,” a regular health topic show hosted by Elmer Huerta, M.D., the first ever Latino president of the American Cancer Association. In addition to its on-air support, the station had a presence at events in the community, such as the el Consulado Mexicano Health Fair, where women received free mammograms and the station distributed prizes to attendees.

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