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National Association of Broadcasters

KVAL-TV Works to Put Cancer in the Can

Topic: Health Awareness Campaigns

Fisher Broadcasting’s KVAL-TV Eugene, OR served as the official media sponsor for the Eugene/Springfield area’s Relay For Life. KVAL-TV supported Relay with eight public service announcements that ran from February through August for a total value of over $44,000 in airtime and production services. KVAL-TV’s news team aired 15 stories, 10 packages and accomplished 13 live shots at the event. In total, the record-breaking event with 171 teams, including the KVAL-TV team of 30 employees, raised $719,785 for the American Cancer Society. Brenda Webber, district executive director, Great West Chapter of the American Cancer Society said, "KVAL-TV has always been wonderful about producing unique, local public service announcements encouraging participation and support for Relay For Life. We couldn’t be more grateful to have them as a partner in the fight against cancer!"

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