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National Association of Broadcasters

WJXT-TVís "Take It to Heart" Campaign Highlights Heart Disease for Women

Topic: Health Awareness Campaigns | VIDEO

WJXT-TV in Jacksonville, Fla., partnered with the Baker-Gilmour Cardiovascular Institute to help alert its female viewers about the threat of heart disease, which kills more American women than all cancers combined. Since the "Take It to Heart" campaign began in 2003, free screening events have been a cornerstone in the programís outreach efforts to the community. The 2007 event provided cholesterol and blood glucose testing as well as blood pressure measurements to more than 1,700 people. WJXT aired live coverage throughout the day, and the mayor of Jacksonville proclaimed February 7 as "Take It to Heart Day." News stories and public service announcements support the campaign, as well as billboard messages. Businesses are invited to bring "Take It to Heart" to their employees by distributing risk awareness sheets and other materials developed for the campaign. To date, 20 businesses have participated. The program has been recognized with several awards, including a state award from the American Heart Association and a Wellness Council Award for workplace health. In 2008, the screening event grew to include three local hospitals in three counties within the stationís broadcast area.

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