We Are Broadcasters
National Association of Broadcasters

CBS Cares and National Stroke Association Create Campaign


Topic: Health Awareness Campaigns
Posted on 6/9/2014

CBS Television Network’s "CBS Cares" campaign and National Stroke Association partnered to raise awareness of the risk factors commonly associated with strokes and to highlight the groups that are most susceptible to strokes overall. Together they created three PSAs, which were broadcast on CBS Radio’s 126 major market stations. The campaign ran throughout May in support of National Stroke Awareness Month, and encouraged the public to fill out a Stroke Risk Scorecard and talk with their healthcare professional. To hear the radio PSAs and to learn more, click here.



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