We Are Broadcasters
National Association of Broadcasters

KFVS Blood Drive Saves 2,200 Lives

Topic: Health Awareness Campaigns
Posted on 9/1/2020

Gray Television’s KFVS-TV Cape Girardeau, Mo., partnered with the local Red Cross and Wither’s Broadcasting’s nine-station radio cluster to host their annual Summer Blood Drive between August 20 and August 22. After days of on-air station promotion and television spots highlight the importance of giving blood, more than 800 donors visited the blood drive donation centers set up across the viewing area to donate 754 units of blood—a 50 percent increase on the previous year’s blood drive output. The donated amount can provide blood for more than 2,200 hospital patients in need of transfusions.

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