Topic: Health Awareness Campaigns
KUGR-AM in Green River, Wyo., helped round up more than $250,000 for Cowboys Against Cancer last year. The all-volunteer charity helps cancer patients who live in rural areas, such as the listeners of KUGR, travel to receive treatment. Not only does the station provide on-air support for the nonprofit group, KUGR also maintains the Cowboys Against Cancer Web site and helps plan the organizationís main benefit gala each year. The majority of the charityís annual resources come from this event, which includes dinner, dancing, raffles, and both live and silent auctions. The stationís 14 staff members contributed more than 250 hours of volunteer time to make sure the most recent gala went off without a hitch. KUGRís support went a long way and the Cowboys Against Cancer raised $65,000 more than the previous year.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.