We Are Broadcasters
National Association of Broadcasters

News Gets Personal for KXAS Reporter


Topic: Health Awareness Campaigns

NBC affiliate KXAS-TV Dallas anchor and reporter Kristi Nelson recently shared a touching, personal story of donating a kidney to her mother during a multi-part series titled "Kristi’s Gift." "I’m doing this because she’s my mother and I love her and I think she has a wonderful spirit," said Nelson. "I also think it’s an especially important message to send to minority communities, including African Americans and Hispanics. The message is that we need to take care of ourselves and that if we do have contributing factors to kidney disease we can control them."
The series examined kidney disease, organ donation and transplantation from the emotional perspective of a daughter who witnessed her mother taking dialysis three times per week. In addition to the on-air series, Kristi’s Gift has its own page on the NBC 5 website with kidney disease resources and the stories of others who are awaiting transplants. Kristi’s Gift aired on KXAS newscasts in three parts and was produced by NBC 5’s Emmy Award winning team.



Read more stories on Health Awareness Campaigns »





How Broadcasters Serve Their Communities

More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.


View State-by-State Data »