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Wichita Station Honored For Investigative Journalism

Date Posted: 5/6/2021

Nexstar Media Groups NBC/Telemundo affiliate KSNW-TV was awarded a 2021 Edward R. Murrow Award for their reporting on the dangers of X-Lite guardrails and exploring why they are still installed on some Kansas roads despite the decision by the Kansas Department of Transportation to discontinue their use in new projects in 2017. The Edward R. Murrow Awards are announced each year by the Radio Television Digital News Association (RTDNA) for outstanding achievements in electronic journalism.

WIBW-AM Hosts Day Long Discussion

Date Posted: 8/1/2020

Recently, Alpha Media hosted a day-long discussion on race. Talk show host Danielle Norwoo on WIBW-AM 580 and FM News 104.9 supplied local content relevant to the Topeka community. This video features a discussion with Topeka Mayor Michelle De La Isla, Topeka Police Chief Bill Cochran, and two local ministers, Pastor Grant English from Western Hills Church and Pastor T.D. Hicks from Antioch Missionary Baptist Church.

KSNT Raises $20,000 for Community Fund

Date Posted: 5/15/2020

Nexstar Broadcast Groups NBC affiliate KSNT-TV Topeka raised more than $20,000 in the inaugural Weekend of Giving on May 8-10. Station talent and community leaders recorded personal messages asking the community to support a local Live, Work, Give Fund created by the local community foundation to support those in need during the pandemic. All giving was online via credit card and supports over 20 local charities response efforts.

Sinclair Stations Support Child Literacy

Date Posted: 12/10/2019

Sinclair-owned Fox affiliate KSAS-TV and MyTV affiliate KMTW-TV Wichita, Kan., co-sponsored the Polar Xpress Child literacy fundraiser for Child Start. The event raised $24,000 for childrens literacy and Child Start, a local early childhood development non-profit. Over 200 people attended the Polar Xpress dinner and fundraiser, which featured visits with Santa, a holiday item auction and a book drive. The evening was hosted by KSAS anchor Jasmine Haynes.

WIBW-FM and KTPK-FM Raise Over $81,000 for St. Jude Childrens Research Hospital

Date Posted: 5/7/2019

Alpha Medias WIBW-FM and KTPK-FM Topeka hosted their annual Country Cares Radiothon on February 14 and 15 in support of St. Jude Childrens Research Hospital. Thanks to a strong community of devoted local listeners, the stations raised more than $81,000, a record-braking amount. Market Manager, Larry Riggins siad St. Jude Childrens Research Hospital has a special place in the hearts of our Alpha Media Topeka staff. We have been raising money for St. Jude since the very first Radiothon in the early 80s and well continue to do so until childhood cancer no longer exists. Thank you to our dedicated staff and our thousands of loyal listeners without whom this would never be possible.

KSAS Supports Inner City Kids

Date Posted: 5/6/2019

Sinclairs FOX affiliate KSAS-TV Wichita donated college baseball tickets to League 42. League 42, named in honor of the great Jackie Robinson, is a youth baseball league comprised primarily of inner-city players, ages 5 - 14. Many of the players had never even had the opportunity to play baseball before. FOX Kansas donated tickets to the youth to attend a Wichita State Baseball game in late April.

KSAS Wichita Supports Community Event

Date Posted: 12/19/2018

Sinclairs Fox affiliate KSAS-TV Kansas and MyTV affiliate KMTW-TV Wichita co-sponsored the Arc of Sedgwick Countys Holiday Lights Display. Over 15,000 cars drove through the lights which featured over a million lights and raised nearly $120,000. The money supports hundreds of activities and programs for adults and children with developmental disabilities.

KSAS and KMTW Support Animals and Literacy

Date Posted: 12/1/2018

Sinclairs Fox affiliate KSAS-TV and myNetworkTV affiliate KMTW Wichita co-sponsored Night of the Living Zoo the weekend before Halloween.  Several thousand families enjoyed fun, safe Halloween activities, including the stations Scary-O-Kee karaoke stage.  Proceeds supported the Sedgwick County Zoos animal winter food fund.

KSAS and KMTW also co-sponsored the Polar Xpress literacy fundraiser. About 200 people attended the breakfast-for-dinner event, which raised nearly $3,000 for the Head Start Kid Scholarships and another $2,500 for Child Starts programs.  Activities included coloring sheets and a visit from Santa.

Sinclair Promotes Importance of Child Literacy

Date Posted: 12/1/2018

Sinclairs KMTW-TV and FOX affiliate KSAS-TV Wichita, KS, co-sponsored the 5th annual Polar Express Literacy Event fundraiser on November 17 to collect books and raise money for youth literacy. The family-friendly winter carnival welcomed more than 200 adults and children for a breakfast-for-dinner event. An auction featuring holiday items raised nearly $3,000 for Head Start Scholarships and another $2,500 for Child Start, Inc.

Sinclair Stations Support Child Advocacy

Date Posted: 7/1/2018

Sinclairs Fox affiliate KSAS-TV and MyNetworkTV affiliate KMTW Wichita helped the Child Advocacy Center of Sedgwick County (CACSC) raise over $31,000 in their annual Golf Tournament, held May 7. The event raised almost $10,000 more than last year. The money funds CACSCs efforts to care for abused children and to increase public awareness about abuse, neglect, and trafficking.

KSAS-TV and KMTW-TV Wichita Promote Safety

Date Posted: 1/1/2018

Sinclairs Fox affiliate KSAS-TV and MyNetworkTV affiliate KMTW-TV Wichita have partnered with Wichita Government Officials for an ongoing safety campaign. The stations produced Fire Safety PSAs with the Wichita Fire Department. They also produced a Cyber-Safety PSA with the Sedgwick County Sheriffs Office. Soon, they will work with the Wichita School District and the Wichita Police Department on a bus safety spot.

KSAS-TV and KMTW Support Child Literacy

Date Posted: 11/18/2017

Sinclairs Fox affiliate KSAS-TV and MyNetwork TV affiliate KMTW-TV Wichita supported Child Starts The Polar Express event on November 18. The stations distributed crayons, coloring sheets and brochures promoting Sinclairs "Kids Click Cartoon" lineup. At the event, dozens of books were collected and nearly $5,000 was raised through a live auction (compared to $2,100 last year).

KSAS-TV Collects Food

Date Posted: 7/11/2017

Sinclairs Fox affiliate KSAS-TV and MyNetworkTV affiliate KMTW-TV Wichita partnered with the local soccer team FC Wichita to hold a supply drive in mid-July to benefit two local charities. The stations collected 530 pounds of food for the KS Food Bank and a variety of supplies for Catholica Charities, including microwaves, toasters, crock pots and silverware.

KSHB-TV Helps Police Rescue Girl

Date Posted: 7/5/2017

Scripps NBC affiliate KSHB-TV Kansas City used its helicopter to help rescue a three-year-old girl who disappeared during a carjacking. KSHB pilot Greg Bourdon and photojournalist James Moore found the girl and directed police officers to her location before an Amber Alert could be issued.

Radio Serves Kansas During Wildfire

Date Posted: 3/31/2017

Ad Astra Per Aspera Broadcastings KSKU-FM, KXKU-FM, KNZS-FM and KWHK-FM Hutchinson, KS served its community as two large wildfires burned five thousand acres in two counties over nine days, beginning March 4. The fires caused 10,000 residents to evacuate, destroyed 11 homes, significantly damaged many more and burned nearly all vegetation in a state park. Ad Astra Radios continuous coverage included several live updates as firefighters stopped the flames from jumping a major highway. This would have threatened many more homes and an emergency shelter. In addition to regularly scheduled local news, the stations covered multiple press briefings live and provided hourly updates on the fire. They also promoted fundraising efforts coordinated by the United Way of Reno County and Hutchinson Community Foundation and two local school districts. The stations provided this crucial emergency information with only four people.

KSAS and KMTW Raise $90,000 for The Arc of Sedgwick County

Date Posted: 12/28/2016

Sinclairs Fox affiliate KSAS-TV and KMTW Wichita helped raise over $90,000 for the Arc of Sedgwick County by co-sponsoring the Arcs Holiday Lights Display. The holiday lights drive-through has more than 1.4 million lights and 100,000 visitors each year. Funds support The Arc of Sedgwick County hosts programs and services for nearly 4,000 youth and adults with intellectual and developmental disabilities.

KSHB Says No to Bullying

Date Posted: 12/19/2016

Scripps NBC affiliate KSHB Kansas City launched a campaign on December 19 to communicate the message that violence, bullying and discrimination are unacceptable. Kind KC is a movement that declares that kind of human behavior is not to be tolerated in Kansas City, not here, not now, not ever.

KWBW-AM Assists Local Families

Date Posted: 12/1/2016

Eagle Communications KWBW-AM Hutchinson, Kan. raised $18,000 for the stations Project Concern program to supports families in need at Thanksgiving time through the Salvation Army. KWBW runs promos and does live reads throughout November asking listeners to donate. Every qualified family that asked for help this year received assistance. KSBW also partners with a local grocery store to turn cash into gift cards. Project Concern started more than 20 years ago.

KSAS Produces Girls on the Run PSA

Date Posted: 9/26/2016

Sinclairs Fox affiliate KSAS-TV Wichita produced a new PSA for the local Chapter of Girls on the Run. The program uses interactive lessons and running games to teach girls to be healthy and confident, while they learn life skills, understanding and teamwork. It also show girls that they can achieve difficult goals.

Alpha Media Salina Hosts Blood Drive and Golf Tournament

Date Posted: 6/27/2016

Alpha Media Salina, Kan. held a Pump up the Volume blood drive contest June 27-29, between Salinas nine radio stations. Listeners can sign up to donate to the American Red Cross on the stations entry form at the donor site. The station that signs up the most donors receives a plaque. The 336 units of blood collected will help 1008 patients.

Alpha Media Salina also hosted a Mulligan Stew Golf Tournament on May 27. In order to get a mulligan, golfers must bring soup for the Salina Emergency Food Bank and Rescue Mission, which served 41,000 meals last year. About 20 - 25 teams participate and bring enough soup to fill a pickup truck.

Alpha Medias Project Salina Collects Food for Those in Need

Date Posted: 6/1/2016

Alpha Medias KSAL-AM and KYEZ-FM Salina, Kan. collected 320 boxes of tuna and hamburger helper meals during Project Salina, held throughout May. They exceeded the goal of 300 boxes, promoting the drive through remote broadcasts from local food markets, public service announcements (PSAs) and news coverage on the stations. Ashby House, Salina Rescue Mission and Domestic Violence of Central Kansas distribute the food to those who cannot afford groceries.

Alpha Helps Families Following Tornado

Date Posted: 5/25/2016

Alpha Medias KSAL-AM/FM, KYEZ-FM, KSAJ-FM, KBLS-FM and KABI-AM Salina, Kan. organized a donation drive when a tornado leveled six houses and damaged 20 others on May 25. The stations contributed 50 insulated coolers and 50 bags of ice to residents without power, asking listeners to donate bottled water, coolers, ice and money. A local company provided 2,000 pounds of dry ice and 200 pairs of leather gloves. The relief effort reinforced Alpha Medias mission statement of why being live and local is important to our community, said Alpha Medias Promotions Director Danielle Norwood.

KNS-TV Investigates the Kansas Death Penalty

Date Posted: 5/23/2016

Media Generals NBC Affiliate KNS-TV Wichita aired KSN Investigates: The Death Penalty in Kansas on May 23. Reporter Brittany Glas found that since Kansas reinstated the death penalty in 1994, no one has been executed. Most of the 10 inmates on death row for murder were convicted more than 15 years ago, but no time table is set for the executions. The victims families are calling for the state to meet its obligations in these cases.

KWCH Investigates Domestic Violence

Date Posted: 5/9/2016

Gray Televisions CBS affiliate KWCH-TV Wichita aired an investigative report on May 9 on the local prevalence of domestic violence. Reporter Lauren Seabrook discovered that in the last year, more than 5,700 people in Sedgwick County requested protection from abusers. The court granted protection in more than 2,600 of those cases. The report survivors to reach out to a domestic violence advocate before leaving an abusive situation.

Alpha Media, Salina Raises Over $560 for the Love, Chloe Foundation

Date Posted: 4/28/2016

June 10, 2016 Alpha Media Radio Salina, Kan. raised over $560 for the Love, Chloe Foundation at the first annual Wine Walk during the For Women Only Show, held April 28. Heidi Feyerherm-Smith founded the Love, Chloe Foundation to honor her daughter, Chloe, who lost her fight with cancer several years ago. The foundation helps children battling cancer and aids doctors and researchers in finding a cure. Alpha Media, Salina, is pleased to support this wonderful charity and will continue its efforts to bring attention to and provide resources to deserving charities and causes in our local community, said Promotions Coordinator Danielle Norwood.

Eagle Radio Raises $42,000 for Kans 4 Kids

Date Posted: 4/10/2016

Eagle Radios KHOK-FM Great Bend, KS raised $42,000 in its sixth annual "Kans 4 Kids Fighting Cancer Radiothon" on April 1. Kans 4 Kids started when a couple of children collected cans to raise money for their baby cousin who was battling cancer and continues to raise money for local families. The KHOK team spent hundreds of hours interviewing families and Kans 4 Kids ambassadors.

WIBW-AM Helps Local Ranches Following Wildfire

Date Posted: 4/4/2016

Alpha Medias WIBW-AM Topeka, KS delivered 1,100 pounds of milk to a wildfire relief center four hours from its studio, following a devastating wildfire that started March 23 in northwest Oklahoma. Winds in excess of 40 mph pushed the fire into two Kansas counties, devastating 500 sq. miles of grazing land and injuring and killing cattle. Some of the calves mothers died or could not be found, causing an urgent need for milk. "These ranchers have been through a lot," said Alpha Media Market Manager Larry Riggins. "Helping those in need is part of our DNA at Alpha Media, and it was the right thing to do."

KINA-AM Helps Keep School From Closing

Date Posted: 1/14/2016

Eagle Communications KINA-AM Salina, Kan., aired a listener call during the November 13 morning show about Salina Christian Academy. The community-funded school was in danger of closing permanently at winter break due to financial trouble. The hosts also talked with the school board president, who said $20,000 was needed by November 30. A generous listener visited the school after listening to KINA and wrote a personal check for $20,000 that day. The school continues to receive donations.

KWBWs 2015 Project Concern Breaks Records

Date Posted: 1/14/2016

Eagle Communications KWBW-AM Salinas, Kan., raised a record $25,500 to help local families through the "2015 Project Concern," held in partnership with Dillons and Midwest Superstore. KWBW ran promos and talked about the drive daily on the morning show. Thanks to "Project Concern," 1,700 people in the 550 families that requested help received assistance. All funds stay local and were distributed through the Hutchinson Salvation Army, the Hutchinson Christian Soup Ministry and a local church that offers a free lunch on Thanksgiving.

Kansas Broadcasters Support Local Communities

Date Posted: 8/12/2015

Schurz Communications, Inc. owned KSCW and KWCH Wichita, KS supported multiple womens health initiatives throughout the month of July. Examples include the American Heart Associations Go Red Ladies Night Out, Susan G. Komens Pink Promise Luncheon and Habitat for Humanitys Womens Power Lunch.Additionally, the stations ran multiple stories that focused on the danger of leaving children and animals unattended in cars during hot summer months.

KSAS-TV Creates New Amber Alert

Date Posted: 8/3/2015

Sinclair Broadcasting Groups Fox affiliate KSAS-TV Wichita produced a PSA for television and radio on Amber Alerts, at the request of the Kansas Association of Broadcasters. The AMBER Alert program is a vital tool for safely recovering abducted children, said Kansas Bureau of Investigation (KBI) Amber Alert Coordinator William Smith. A strong relationship with regional broadcast partners is essential to the program.

KWCH-TV Hosts Gubernatorial Debate

Date Posted: 11/20/2014

Schurz Communications CBS affiliate KWCH-TV Wichita hosted a debate in the Kansas Governor race between incumbent Sam Brownback and challenger Paul Davis on Oct. 20. During a second debate between Brownback and Davis, held on Oct. 21 at the annual Kansas Association of Broadcasters convention, voters had the opportunity to share their views with the candidates by participating in a live, onlne discussion. Same-sex marriage and the candidates plans for a balanced budget became focal points in this discussion.

KMTW-TV Receives Media Excellence Award

Date Posted: 6/9/2014

Sinclair Broadcastings MyNetworkTV affiliate KMTW-TV Wichita received a Media Excellence Award for its public service efforts to promote a drug-free Kansas from the Partnership for Drug-Free Kids. The Partnership recognized 26 other local TV stations across the country that provide outstanding support for the nonprofits efforts to reduce teen substance abuse and support families impacted by addiction. Click here to learn more.

KSNW-TV Wichita Builds Dream House for the Cure

The new year kicked off a groundbreaking effort to raise money for the local chapter of the Susan G. Komen for the Cure by KSNW-TV in Wichita, Kan. The stations homegrown idea, "KSN Dream House for the Cure," involves more than 30 companies donating materials and volunteering time to construct a state-of-the-art, environmentally friendly house in The Oakes Golf Course Community, with all proceeds going to help fight breast cancer. The station has supported efforts by the Komen Foundation for years. "When we were talking about creating a new project to raise money and awareness, we wanted to construct an event that people could watch from the ground up," said News Director Todd Spessard. When the nine-month project is complete, the resulting donation could be the largest ever made to the Mid-Kansas Komen Chapter. Proceeds are estimated at a half-million dollars. The donation will be used locally to fund projects such as the "Early Detection Works" program, which provides free mammograms for uninsured and low income women. From the floor to the roof, each week KSNW broadcasts reports on the projects progress, raising awareness about breast cancer at the same time.

WDAF-FM Mission Supports Animal Shelter

To help people and pets find one another, WDAF-FM in Mission, Kan., partnered with Wayside Waifs, the largest animal shelter in the area, for the inaugural Pet Adopt-A-Thon in the fall of 2007. More than 75 percent of the shelters animals found permanent homes during the two-day event, making room for other homeless animals at the shelter. A homepage presence on the station Web site allowed listeners to view animals beforehand and an email blast about the opportunity went out to the stations 9,000 "Wolf Pack" members. Additionally, the station aired recorded and live promotional announcements for one week and kicked off the affair with a live broadcast of its morning show from the shelter. On-air personalities and station staff stayed at the adopt-a-thon from sunrise to sunset. A second adopt-a-thon was held in April 2008, with even greater success. Almost every animal 237 out of the shelters 250 residents was adopted in three days. "WDAFs help is immeasurable," said Jenny Brown from Wayside Waifs. "There is a home for every animal, but you have to get the word out, and this event allows us to do that. When the adopt-a-thons were over we had an empty shelter and a full heart." Plans are set for WDAF to support the adopt-a-thon on a semiannual basis.

KCLY-FM Clay Center Helps Residents with Medical Bills

At least once a month, KCLY-FM in Clay Center, Kan., holds an on-air auction to raise funds for community members facing large medical bills or other crisis situations, such as a home fire. Each KCLY Honor Benefit Auction raises funds for a specific individual in the listening area, whose story is shared through the airways in news segments and promotional spots for the auction. Local businesses and neighbors donate items, and the station photographs each and posts a description on its Web site in preparation for the fundraiser. In 2007, 14 individuals received a helping hand from the program, which raised over $16,000. The station has been holding auctions for five years. "The families these fundraisers are done for listen to the auction, sometimes even from their hospital bed," said Linda Underwood, community service team director of the Republican River Chapter of Thrivent Financial for Lutherans. "This service has helped many make it through a very difficult time in their lives."

WIBW-TV Topeka Campaign Targets Property Theft

"Lock it, remove it or lose it." Thats the message WIBW-TV in Topeka, Kan., got out to its viewers during its winter campaign to help law enforcement fight back against property theft. In addition to a 30-minute primetime special featuring the Topeka police chief and the sheriff of Shawnee County, the station produced an aggressive public service campaign, including regular announcements and stories in morning and evening news casts. The on-air effort educated viewers on how to prevent becoming a victim of theft. The online component of the campaign included tips, statistics and interactive maps of areas with the highest property crime rates. The impact of the "Lock It, Remove It or Lose It" campaign was dramatic. When the crime statistics came out for December, car thefts were down 40 percent from the previous year, and there was a 29 percent decrease in the overall crime rate. "Property theft usually spikes in December because there are more targets and opportunity," said Capt. Ron Brown of the Topeka Police Department. "Not only did we not see a spike, we saw a double digit reduction. Weve never seen reductions like that in the 27 years I have been here."

KFDI-FM Delivers 500 Christmas Packages to Troops

Journal Broadcasting Groups KFDI-FM Wichitas "Christmas in a Box" holiday campaign delivered approximately 500 packages to American troops from Kansas serving in Afghanistan, Korea and Africa. The packages were filled with snacks, toiletries, entertainment items, holiday decorations and letters of support from home. Listeners submitted names of loved ones who are deployed. The station also hosted a benefit concert to cover shipping costs.

Kansas Stations Provide Free Airtime for Political Candidates

Schurz Communications Wichita, Kansas stations KWCH-TV, KBSH-TV, KBSL-TV, KBSD-TV, KSCW and KDCU offered free air time in October for candidates running in the 4th Congressional District. The stations aired two, 30-minute Live Candidate Forums for Sedgwick County Sheriff and District Attorney and a 30-minute Fluoride Special to educate viewers on the ballot issue. The stations tracked and analyzed polling data on the local races and the Fluoride issue. KDCU, a Univision affiliate, aired information in Spanish when possible.

Newport Televisions Wichita Stations Host Bike-A-Thon

Newport Televisions Wichita Stations Host Bike-A-Thon Newport Televisions KSAS-TV and KMTW-TV Wichita teamed up with the American Diabetes Association for the Tour-De-Cure Bike-a-thon. The tour includes a series of fundraising cycling events held in 44 states nationwide to benefit the ADA. More than 300 riders participated in the Wichita event, raising over $100,000 in pledges, accounting for a 40 percent increase over last years totals. All donations help to prevent and cure diabetes and improve the lives of all people affected by the disease.

KWCH-TV Uses Multi-Platform Approach in Tornado Coverage

KWCH-TV Uses Multi-Platform Approach in Tornado Coverage Shurz Communication-owned KWCH-TV Witchitas Storm Team 12 sprang into action when numerous tornadoes touched down in Kansas on April 14. The stations meteorologists cut into regular programming on KWCH-TVs main channel and its digital multicast channel. The station then moved into 24.5 hours of continuous storm coverage with KWCH-TVs team of storm chasers capturing the weather firsthand. KWCH-TV provided live updates throughout coverage of the storm and sent out more than 64,000 text messages to viewers who subscribe to storm alerts. The station also compiled information for the KWCH12 App for Android and iPhone as well as for the KWCH-TV website. Video of KWCH-TVs multiplatform storm coverage is available here here.

KSAS, KMTW-TV Participate in Big Brothers Big Sisters Media Bowl

Newport Televisions KSAS-TV and KMTW-TV Wichita, Kan., participated in the annual Big Brothers Big Sisters Media Bowl for Kids Sake. Dozens of local radio and television personalities attended the bowling event and competed to raise the most money for Big Brothers Big Sisters, which serves more than 6,500 children across Kansas each year. With more than $1,000 in donations, Team KSAS-TV and KMTW-TV collected the most money and helped the event draw more than $23,000 for the organization.

KSAS-TV Promotes Art for Arthritis

Newport Televisions Fox affiliate KSAS-TV and MyNetworkTV affiliate KMTW-TV Wichita, Kan., teamed up to promote the second annual Art for Arthritis event on March 10. Fourteen youth arthritis patients each joined a local artist to create artwork including photography, paintings, clay pieces and three-dimensional puzzles for the event. Their work was auctioned off during the Art for Arthritis gathering, with some of the pieces selling for more than $500. In total, the event raised $36,000 for the Arthritis Foundation of Kansas.

Wichitas Big Brother and Big Sisters Enjoy an Evening of Basketball on KSAS-TV

Newport TV-owned KSAS-TV Wichita, Kan., joined the local Big Brothers Big Sisters in providing 10 mentors and their "littles" with free tickets to a local Wichita State University (WSU) basketball game. During the game, the Big Brothers Big Sisters program was spotlighted on the scoreboard in a video for the organziations new "Start Something" campaign. All fans at the game had the chance to text and win an autographed WSU Shocker jersey. More than 350 texts were recieved, with 100 individuals opting to learn more about becoming a mentor for Big Brothers Big Sisters.

KTPK-FM $47,000 Worth of Toys

KTPK-FM, Country Legends 106.9 and Gray Televisions WIBW-TV Topeka, Kan., held their annual "Battle of the Elves," a toy drive competition between KTPK-FMs Chris Fisher and WIBW-TVs Jeremy Goodwin to benefit the Topeka Rescue Mission. Both stations responses were overwhelming, together collecting a record $47,000 worth of toys. While 4,739 items were received, WIBW-TV raised 133 more than KTPK-FM, squeaking out a victory that forced Country Legends Goodwin to dress like an elf for a day.

KMTW-TV Collects 1,200 Hats and Mittens

Newport Televisions Fox Affiliate KSAS-TV and Mercury Broadcastings MyNetworkTV affiliate KMTW-TV Wichita, Kan., arranged several community activities during the final months of 2010. Among the campaigns, KSAS-TV and KMTW-TV hosted a hats and mittens drive for Child Start and Head Start of Wichita. More than 1,020 preschoolers were outfitted with warm apparel for the Wichita winter.

KDFI-FM Host St. Jude Radiothon

Each year, KFDI-FM in Wichita, Kan., harnesses the power of radio to help children battling cancer. For two days, the station dedicates the airwaves to raising awareness and money for St. Jude Childrens Research Hospital. Zachary, a cancer survivor from the Wichita-area who was treated at St. Jude and is now a healthy eight-year-old boy, was one of the many on-air guests. During the 16 years KDFI has hosted the radiothon, more than $2 million has been raised. KDFIs efforts are part of the Country Cares for St. Jude Kids program, one of the most successful radio fundraising events in the nation, where more than 200 radio stations have raised nearly $350 million in pledges.

KUDL-FM Delivers 30,000 Valentine Cards to Local Hosptial

Kids at Childrens Mercy Hospital and elderly in nursing homes had reason to smile last February when the morning show from KUDL-FM in Mission, Kan. delivered more than 30,000 handmade Valentines Day cards. The stations annual "Valentine Card Shower for Childrens Mercy Hospital" has become a community-wide art project. Last February, the station inspired its listeners to take out the scissors, glitter and glue through on-air promotional announcements, a feature story and email blast to 33,000 people. Hundreds of area schools, Boy and Girl Scout troops, church groups and offices joined the long-time effort. Station talent dedicated 20 hours to the event, helping children at the hospital decorate bags to hold their valentines and celebrate the holiday. "We look forward to it for months," said Tom McCormally from Childrens Mercy Hospital. "Children with oxygen and on crutches all make it from their rooms to where we have thousands of valentines spread out. They get as many as they want. It makes Valentines special here." KUDL was a National Association of Broadcasters Crystal Award Finalist in 2008.

KMAJ-FM Supports Humane Society

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Its the four-legged social event of the year, and KMAJ-FM in Topeka, Kan., has broadcast from it live since its inception back in 1996. The annual Paws in the Park event is Helping Hands Humane Societys largest fundraiser, with proceeds benefiting its day-to-day operations. To make sure pets and their people dont miss the events one-mile walk, pet contests and paw readings, the station airs public service announcements and live liners, and posts information on its Web site and "Majic Cares Community Calendar." Rose Diehl, midday announcer and program director at KMAJ, has hosted the event since the beginning, and other on-air personalities serve as judges for the pet contests. Over the years, the fundraiser has brought $500,000 of support to the shelter, with KMAJs in-kind donations totaling more than $120,000. At the beginning of 2008, KMAJ also participated in an event to support the humane societys plans to build a new shelter. The station partnered with a local television station for a joint radiothon/telethon, which raised more than $110,000 to make sure homeless cats and dogs have a home.

KNZA-FM Hosts "Spotlight Auction"

For nearly two decades, KNZA-FM Hiawatha, Kan., has supported the Brown County Fair by turning over the airwaves for a two-night "Spotlight Auction." The fundraiser averages around $9,000 annually, which allows for additional entertainment and activities to be brought to the fairgrounds. The event has continually been successful, evidenced by the fact that in 2007, auctioned items brought in more than 100 percent of their value. Station staff, from management to part-timers, takes turns acting as auctioneers during the seven hours of live broadcast. A month before the event, the station launches a promotional campaign, talking up items to be auctioned. When it comes time to round up the community to go to the fair, the station brings 4-H kids into the studio to record announcements encouraging everyone to head on down.

How Broadcasters Serve Their Communities

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