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Coats for the Children Breaks Record with Over $195,000 Raised

Date Posted: 3/4/2024

The 35th annual WRAL Coats for the Children campaign from Capitol Broadcastings WRAL in Raleigh, N.C., broke its record with more than 3000 coats collected and over $195,000 donated in support of the Salvation Army. We are thrilled to celebrate the 35th anniversary of Coats For The Children with such incredible enthusiasm from our community, says Don Ursich, WRALs production manager. The record-breaking number of donations reflects the warmth and kindness that defines who we are as a community, and we couldnt be prouder to be part of this amazing journey.

Greensboro Stations Raise Over $110,000 for Childrens Hospital

Date Posted: 2/13/2024

The 2023 Radio Rally for Kids from iHeartMedia stations Mix 99.5 and Hits 100.3 in Greensboro, N.C., raised $110,726 for specialized programs, advanced medical equipment and research for childrens illnesses at Brenner Childrens Hospital. iHeartMedia Greensboro Market President Kellie Holeman said, Its an honor to broadcast the Brenner message to the listeners in the Triad. This community is very generous and our listeners and advertisers responded so positively to the need of the children and their families.

WRAL Investigates Contaminated Tap Water

Date Posted: 9/11/2023

WRAL, Capitol Broadcastings NBC affiliate in Raleigh, N.C., produced a new documentary, Forever Chemicals: North Carolinas Toxic Tap Water, to explore the legacy of chemical contamination left in the river, air and groundwater surrounding a chemical plant in the area. "We spent months traveling to the contaminated areas and talking with the people still living with contaminated water," WRAL Investigative Documentary Reporter Cristin Severance told TVNewsCheck. "Its shocking that people are still fighting to get clean water in North Carolina in 2023."

HITS 96.1 Announces New Partnership with Childrens Hospital

Date Posted: 7/7/2022

Miguel and Holly from iHeartMedia Charlotte, N.C., station HITS 96.1, will lead a new partnership with Atrium Health Levine Childrens Hospital to promote an annual radiothon starting this December.

Radio serves as a lifeline for local communities and brings them together for great causes like this, said Chadwick A.J. Hausknecht, senior vice president, Programming, iHeartMedia Charlotte. The Charlotte community always comes together, and this will be no exception.

WITN Food Drive Provides 10,000 Meals

Date Posted: 5/20/2022

As food costs rise, more people are relying on hunger relief services. In response, Gray Televisions WITN in Greenville, N.C, teamed up with grocery chain Food Lion and the Food Bank of Central and Eastern North Carolina to hold a four-day food drive. They raised enough food and funds to provide nearly 10,000 meals to families in need.

Fox Carolina Hosts Blood Drive in Response to Local Shortage

Date Posted: 5/12/2022

The first Fox Carolina Give Blood Carolina blood drive collected more than 100 units of blood for the South Carolina and North Carolina chapters of the American Red Cross. The blood will help as many as 300 people in the upstate of South Carolina and the mountain region of western North Carolina.

The Red Cross approached Gray Television-owned Fox Carolina to ask for help with a blood shortage in the area. As a station with a strong connection to the communities it serves, Fox Carolina General Manager Bryce Caldwell immediately said yes.

This fits our brand statement, Committed to You, perfectly, says Caldwell. Were honored the Red Cross asked us to lead the way and were very pleased with the response from the community.

WCTI Fills Snack Packs for Local Troops on the Move

Date Posted: 3/16/2022

WCTI, Sinclairs ABC affiliate in New Bern, N.C., joined forces with USO North Carolina to collect and fill nearly 2,000 snack packs for military members on the move. The donated snacks and drinks will fill USO Snack Packs for deploying troops and Rack Pack for single Marines and sailors when they arrive at Camp Lejeune.

Our viewing area covers several military bases, including Camp Lejeune, Marine Corps Air Stations Cherry Point and New River. When we see a need arise or any way to help our local troops, the News Channel 12 team jumps into action, said Allison Aldridge, WCTIs GM.

Beasley Media Groups First Quarter Community of Caring Campaign Focused on Traffic Safety

Date Posted: 1/21/2022

Beasley Media Groups first quarter companywide Community of Caring Initiative is focused on traffic safety. Through on-air public service announcements, digital content on station websites and interviews on public service shows, the campaign reminds drivers to slow down and move over on busy roadways to provide first responders and construction workers with the necessary room to work.

Every day, an average of two emergency responders are struck by vehicles while helping people on the road. Some are critically injured and can no longer work. Every fifth day, one dies. Beasley Media Group is thrilled to help protect the hardworking police, firefighters, emergency first responders and construction workers who support their communities.

WLOS-TV Raises $1.1 Million for Hurricane Recovery

Date Posted: 10/11/2021

WLOS-TV, the Sinclair-owned station in Asheville, N.C., went further than just covering Hurricane Fred, which ripped through Western North Carolina in August 2021, and has managed to raise more than $1 million to help the community.

The ABC affiliate has raised more than $1.1 million to help residents affected by the storm. WLOS promoted the fundraiser through its news coverage, via a public service announcement and using the hashtag #TogetherWNC. The money raised goes directly to victims of the flooding, which has caused tens of millions of dollars in damages throughout the region.

While our team here at WLOS is proud to have played a vital role in raising awareness and money for our neighbors in Haywood County... it is because of the generosity of the community here in Western North Carolina we are able to answer the call to help our friends and neighbors in need, said Courtney Youngblood, the stations vice president and general manager. #TogetherWNC shows us we are stronger together, and together we can truly make a difference.

WTQRs Stars & Guitars Benefits St. Jude

Date Posted: 10/10/2021

iHeartMedias Country WTQR Greensboro held its annual Stars and Guitars for St. Jude benefit show on Sunday, Oct. 10 at Cone Denim. Country artists graciously lent their talents to help out this very worthy cause -- Frank Ray, Chris Lane, Maddie and Tae, Jameson Rodgers, and Ray Fulcher.

Afterward, WTQR-FMS PD JT Bosch said, "It was an amazing night of music with some of the best artists in Country, and its always great to help the kids at St. Jude!"

ABC Owned Stations Raise Awareness of Mental Health Challenges

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Date Posted: 8/23/2021

Throughout May, the eight ABC-owned stations in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Houston, Raleigh-Durham and Fresno aired special mental health-related programming, held town halls and spotlighted community resources to raise awareness of mental health. The stations also participated in the first Mental Health Action Day on May 20. The initiative kicked off on WTVD-TV Raleigh-Durham on May 6 with the half-hour special Eyewitness News Investigates: The Silent Struggle, which explored how the pandemic, loss, loneliness and racial trauma has led to more people experiencing mental health crises. Other content included a virtual town hall on May 13, Our Chicago: Voices of the Community, presented by WLS-TV Chicago that explored mental health issues in children and adolescents, and a virtual town hall on May 20, Minding Your Mental Health, presented by WPVI-TV Philadelphia that discussed general mental health awareness, the impact of the pandemic on children and increased suicide rates.

WNCN Goldsboro Profiles Equity in Education Initiative

Date Posted: 2/10/2021

Nexstar Media Groups CBS affiliate WNCN Goldsboro, N.C., profiled two local women on February 3 who are making a difference in education as part of their Black History Month programming. In 2018, Devin Warmack and Dr. Sasha Crocker started a company called Teach It! Education Consulting Group, and their mission is to guide schools, educators and parents in creating learning environments that support equity in education by putting systems in place that ensure success of all students.

After noticing the inequities and lack of resources in their experiences at schools as instructional facilitators, an issue in education that dates back to the discriminatory practice of redlining, they now offer through Teach It! tailor-made support, one-to-one coaching, faculty team building and equity training among other services, despite a lack of school resources. With a focus on student achievement, they hope to expand across the country. "For us thats where our heart is, the students and getting them what they need and what they deserve," said Dr. Crocker. "Were going to do what we can do, one school at a time, one teacher at a time, to help the students that we know definitely need this help," Warmack said.

WNCN Goldsboro Profiles Equity in Education Initiative

Date Posted: 2/1/2021

Nexstar Media Groups CBS affiliate WNCN Goldsboro, N.C., profiled two local women on February 3 who are making a difference in education as part of their Black History Month programming. In 2018, Devin Warmack and Dr. Sasha Crocker started a company called Teach It! Education Consulting Group, and their mission is to guide schools, educators and parents in creating learning environments that support equity in education by putting systems in place that ensure success of all students.

After noticing the inequities and lack of resources in their experiences at schools as instructional facilitators, an issue in education that dates back to the discriminatory practice of redlining, they now offer through Teach It! tailor-made support, one-to-one coaching, faculty team building and equity training among other services, despite a lack of school resources. With a focus on student achievement, they hope to expand across the country. For us thats where our heart is, the students and getting them what they need and what they deserve, said Dr. Crocker. Were going to do what we can do, one school at a time, one teacher at a time, to help the students that we know definitely need this help, Warmack said.

Beasley Charlotte Raises $85,000 for Childrens Hospital

Date Posted: 12/8/2020

Beasley Media Groups Charlotte cluster raised $85,000 during the 9th Annual "Secret Santa Radiothon" on December 3 to benefit children at Novant Health Hemby Childrens Hospital.

WBAV-FM, WKQC-FM, WNKS-FM, WPEG-FM and WSOC-FM broadcast the on-air radiothon starting at 6 a.m. Hosts from each station encouraged listeners to donate online to support the hospital.

That was an amazing day of local radio, said Beasley Media Group Charlotte Operations Manager John Reynolds. Raising $85,000 in the middle of a pandemic speaks to the caliber of talent we have in our Charlotte cluster and the power of local radio! Thank you all for making Secret Santa a big success though all the hurdles we had to get here.

North Carolina Stations Host U.S. Senate Debates

Date Posted: 10/5/2020

TEGNAs NBC affiliate WCNC Charlotte, Capitol Broadcasting Companys NBC affiliate WRAL-TV Raleigh and Nexstar Broadcastings CBS affiliate WNCN-TV Raleigh North Carolina each hosted a one debate between incumbent U.S. Senator Thom Tillis and challenger Cal Cunningham. The debates aired through September and October and covered issues related to the Supreme Court, education, health care, the pandemic, local infrastructure and the economy.

Nexstar Stations Reach 8.7 Million Residents With Senate Debate

Date Posted: 9/16/2020

Nexstar Media Groups North Carolina stations will air a live telecast of the debate between U.S. Senate candidates running to represent North Carolina on September 22. Coverage will reach over 8.7 million people in more 100 counties, airing on seven stations, including CBS affiliate WNCN-TV Raleigh; FOX affiliate WJZY-TV Charlotte; FOX affiliate WGHP-TV Greensboro; CBS affiliate WNCT-TV Greenville; CW affiliate WYCW-TV Spartanburg, S.C.; FOX affiliate WVBT-TV Norfolk, Va.; and NBC affiliate WAVY-TV Norfolk, Va.

WSGE-FM Supports Young Entrepeneurs

Date Posted: 7/31/2020

Gaston Colleges WSGE 91.7FM Charlotte assistant PD/music director/afternoon drive personality and film writer/director Tim Greene recently gifted eleven year old entrepreneur Imani and her two younger sisters ages seven and four with laptop computers so that they can now apply for business licenses online and move their gourmet lemonade stand to the next level. Tim also loaded the laptops with over 30 programs on running a successful business, becoming a young millionaire and other programs that will help the sisters in the event that they have to do at home schooling this fall. They also received Medals Of Honor, Certificates Of Excellence and a trophy for coming up with new gourmet lemonade flavors and catch words for their generation. The heat index outside was at 110 degrees but these young entrepreneurs want to inspire other kids from four to eleven years old to start their own businesses and give back to their communities.

WCNC Highlights Racial Inequality

Date Posted: 7/21/2020

TEGNAs WCNC Charlotte is highlighting racial inequality in Charlotte and beyond with a new series Inequality in America. The station is examining how systemic racism is ingrained in policies and practices at companies, government agencies, law enforcement and more. WCNC has interviewed health officials about racial disparities and how they are disproportionately affecting Black Americans during the coronavirus pandemic. The station has also put the spotlight on the only Fortune 500 company with a Black CEO and looked at the way the company is tackling racial injustice head on at its Charlotte branch. Finally, WCNC has put the spotlight on a Black woman looking to educate other women about white privilege and what it means to be anti-racist through a series of conversations shes hosting. WCNC is committed to using its platform to educate and inform as the country experiences transformational change in the wake of the death of George Floyd. These are regular segments in WCNC newscasts.

WRAL Hosts Town Hall on Police and Protests

Date Posted: 6/4/2020

Capitol Broadcasting Companys NBC affiliate WRAL-TV Raleigh, N.C., hosted a candid conversation on June 4 with local police and law enforcement leaders. The panelists discussed the relationship between law enforcement and the minority community.

WKZL-FM and WJMH-FM Unite for Conversation on Race

Date Posted: 6/4/2020

Competing morning shows from Dick Broadcastings WKZL-FM and Entercoms WJMH-FM Greensboro, N.C., united to host a discussion on June 4 about the death of George Floyd, protests and the Black Lives Matter movement. Both stations aired the discussion without commercials.

WRAL Hosts Town Hall on Race Relations

Date Posted: 6/2/2020

Capitol Broadcasting Companys NBC affiliate WRAL-TV Raleigh, N.C. hosted a candid conversation on June 4 with local police and law enforcement leaders. The panelists discussed the relationship between law enforcement and the minority community.

WSGE-FM Provides Laptops for Students in Need

Date Posted: 4/24/2020

Gaston Colleges WSGE-FM Charlotte, N.C., provided laptop computers to students with access issues to help them stay connected and learning during the COVID-19 school shutdowns. On-air personality Timothy Greene helped provide the computers and worked with local non-profit, NC Works NEXTGEN.

iHeart Charlotte Supports Organizations

Date Posted: 4/5/2020

In response to the coronavirus pandemic, iHeartMedia Charlotte has launched Carolina Cares, a program to highlight and support organizations working on the front lines of the COVID-19 outbreak, including Second Harvest Food Bank of Metrolina, American Red Cross and Classroom Central. The station is encouraging listeners to provide warm meals, school supplies and make blood donations. All the details about how listeners can help will be posted on all iHeart Charlotte websites.

The most important responsibilities and rewards of our industry is the ability to make a connection, interact, share information and create companionship with our local communities, especially during these uncertain times, said A.J. Hausknecht, Senior Vice President of Programming for iHeartMedia Charlotte. Our team continues to be dedicated to engaging listeners, clients and the entire community during these trying times.

WGHP Hosts Home Concert Series During Coronavirus

Date Posted: 3/26/2020

Nexstar Media Groups FOX affiliate WGHP-TV Greensboro, N.C., hosted an hourlong broadcast concert with country music duo The Dryes as a part of the stations Home Concert Series. The concert helps to entertain audiences stuck at home and to support local musicians who are not able to perform gigs due to coronavirus. In addition to the concert, the station features small businesses local individuals can patron and highlights heroes, including medical professionals and emergency responders, who are continuing to work and serve the public during shutdowns.

We are doing a lot of positive stories to balance out the gloom and doom, said Stephanie Doyle, WGHPs executive producer of digital media.

WRAL-TV Raleigh Raises $275,000 to Support Local Restaurants

Date Posted: 3/26/2020

Capitol Broadcastings NBC affiliate WRAL-TV Raleigh raised $275,000 during the Here to Help: Support Local Business virtual fundraiser held March 26. The funds go to the NC Restaurant Workers Relief Fund, which will provide immediate financial relief to restaurant and hotel workers affected by layoffs related to the COVID-19 pandemic. WRAL-TV also encourages viewers to support businesses by purchasing gift cards to getting takeout orders.

iHeartMedia Connects Community to Coronavirus Resources

Date Posted: 3/25/2020

iHeartMedia Charlotte launched an initiative to help the local community by highlighting local organizations and services available to those in need during the pandemic crisis. iHeartMedia Charlotte stations will promote the campaign on station websites and on-air every hour. The campaign will also highlight businesses operating on limited hours and restaurants offering delivery, pickup or gift cards during the COVID-19 pandemic.

WRAL Raises More Than Half a Million for Local Children

Date Posted: 12/30/2019

Capitol Broadcastings WRAL-FM Raleigh, N.C., raised over $604,000 during the 25th annual radiothon for Duke Childrens Hospital on December 17 - 18. The 25-hour broadcast was hosted by morning personalities Kyle Smelser, Bryan Lord and Sarah King. The annual radiothon is the largest fundraiser of the year for the hospital. WRAL-FM has raised over $18 million for the kids at Duke Childrens over the past 25 years.

Beasley Charlotte Collects $175,000 For Kids

Date Posted: 12/10/2019

The Beasley Media Group cluster in Charlotte raised over $175,000 from its eighth annual Secret Santa Levine Childrens Hospital Radiothon, held December 5. The event was broadcast live from the hospital.

WRAZ Airs Black Country Documentary

Date Posted: 6/30/2019

Capitol Broadcasting Companys (CBC) Fox affiliate WRAZ Raleigh aired on June 19 the documentary Black Country. CBC partnered with Black Country Productions and first-time filmmaker Keyetta Mangum as part of its mission to develop long-form original programming for local and national distribution. Black Country showcases an African American culture dedicated to a country lifestyle, including horses, trail rides, bush track racing and raising younger generations to value nature.

The story of Black Country is one that needs to be told. Its a vibrant part of our community that is invisible to most people, and its not just in North Carolina, said Shelly Leslie, who heads Capitols original programming development unit and is executive producer of Black Country. Were also proud to provide a platform for diverse voices.

WECT Exposes Issues that Led to Hurricane Florence Flooding

Date Posted: 3/1/2019

Gray Televisions NBC affiliate WECT Wilmington, N.C., investigated government mismanagement of a dike that breached during Hurricane Florence in September 2018. Flooding in the small town of Kelly, caused by the breach, forced 340 to evacuate their homes and 111 to be air-lifted to safety. Many of these residents homes were destroyed or nearly destroyed by the floodwater.

WECT Uncovers Food Safety Violations

Date Posted: 2/28/2019

Gray Televisions NBC affiliate WECT Wilmington, N.C., aired an investigative report on February 25 on local compliance with a state food refrigeration temperature law. The report found that 40 percent of inspected establishments did not meet the new requirements. North Carolinas law officially lowering the food storage temperature from 45 degrees Fahrenheit to 41 degrees in 2012 went into effect in 2019. Storing food above 41F can promote harmful bacteria growth.

WPEG-FM Charlotte to Build Home For Local Family

Date Posted: 2/6/2019

Beasley Media Groups WPEG-FM Charlotte has partnered with Habitat for Humanity for the third consecutive year to build a home for a local family. No Limit Larry and the Morning Maddhouse launched the initiative during a live broadcast on January 18. WPEG-FM staff members, listeners and local businesses will work together to build the home, which will be complete in March.

WRAL-FM Raises $18 Million in 24 Years

Date Posted: 12/31/2018

Capitol Broadcastings WRAL-FM Raleigh raised $402,000 during its 24th annual radiothon for Duke Childrens Hospital, held December 12 - 13. In total, WRAL-FM has raised $18.1 million for the hospital.

WJZY Finds Organ Donor for Veteran

Date Posted: 12/6/2018

Fox-owned WJZY-TV Charlotte spent 18 months searching for a kidney donor for Army veteran Edmund Baines. WJZY told his story on air and nationally via social media. After many failed matches, Baines received a life-saving kidney last June. He recently brought flowers to the station as a thank you.

Without [WJZY], a veteran like me might not have been seen or heard, Baines. I had a three percent kidney function when we met. Without the support [WJZY] gave me as a veteran, as a person, and the love that you all showed me, I wouldnt have made it.

WGHP Holds 13-Hour Telethon, Raises $122K for Hurricane Florence Victims

Date Posted: 10/31/2018

Tribunes Fox affiliate WGHP-TV High Point, N.C., raised $122,000 for hurricane relief efforts in a 13-hour telethon held September 19. The Salvation Army is extremely blessed by our generous community and great partners like WGHP who helped us accomplish an amazing goal today, said Captain Matt Hedgren of the Salvation Army.

WCTI Covered Hurricane Florence Despite Flooded Building

Date Posted: 10/3/2018

Sinclairs WCTI New Bern, N.C., showed creative dedication when their building flooded to continue providing news coverage of Hurricane Florence to their viewers. Without power, a building or studio, the station utilized Facebook to carry their coverage until the station got back on the air.

We have a lot of young people here and Im impressed by how well theyre taking it and how well theyre doing. They know they have a task, said Sean Finn, WCTIs creative services director.

Sinclair also partnered with The Salvation Army on the Stand Strong for the Carolinas Relief Fund and matched donations, totaling $100,000.

Local Stations Brace for Hurricane Florence

Date Posted: 10/1/2018

TV Technology detailed extensive preparations for Hurricane Florences from local stations at Morris Multimedia, Raycom, Sinclair and Community Broadcasters. Preparations included sandbagging station entry points, securing backup generators and antennas, and providing shelters for reporters. Read More.

Our mission as local broadcasters is to be there for the duration for our communities, Raycom Vice President of News Steve Ackerman said. Standing on the beach in the middle of a Category 4 hurricane doesnt necessarily provide anybody with useful information. But keeping our infrastructure in place and getting that mission critical information out does perform a real community service.

At Capitol Broadcasting Company (CBC), preparations have been ongoing for more than a week, at both WILM in Wilmington and WRAL in Raleigh, N.C., says Peter Sockett, director of engineering and operations.

WBTV Raises $49,000 for Hurricane Florence Relief

Date Posted: 10/1/2018

Raycom medias CBS affiliate WBTV partnered with the American Red Cross to amplify fundraising efforts to support families affected by Hurricane Florence in the Carolinas. Raising more than $49,000 in a single day telethon, the campaign is still bringing critical donations in.

Sinclair Partners with Salvation Army to Stand Strong for the Carolinas Relief Fund"

Date Posted: 10/1/2018

Sinclair Broadcast Group partnered with The Salvation Army on the Stand Strong for the Carolinas Relief Fund, which included a national Day of Giving on September 20. Sinclair matched $100,000. Sinclair provided viewers with continuous coverage on air and online of Hurricane Florence in multiple markets. After ABC affiliate WCTI New Bern, N.C., was forced to evacuate, they worked with ABC affiliate WPDE Myrtle Beach, S.C. to continue coverage. WPDE broadcast 54 hours of live, around-the-clock coverage.

I want to thank New Berns WCTI team for doing an incredible job during this challenging time, showing a tireless effort to empower our viewers with continuous coverage and life-saving updates. As part of the Sinclair family, we are lucky to have access to a network of stations across the country that offer support in times of disaster, said WCTI General Manager Matt Bowman.

WECT-TV Wilmington, N.C., Discusses Suicide

Date Posted: 7/2/2018

Raycoms NBC affiliate WECT-TV Wilmington, N.C., raised awareness about mental health in April and May as part of its Break the Silence About Suicide campaign. According to the CDC, its the second highest cause of death of people 15 to 35. Stories from people in the community who have been affected by suicide aired Thursdays during the 5:00 p.m. newscast.

Beasleys WNKS-FM Launches Play Anything Day

Date Posted: 6/28/2018

Beasleys WNKS-FM Charlotte morning show took requests in exchange for donations during the seventh annual Play Anything Day marathon on May 23 to benefit the Levine Childrens Hospital. In addition to the marathon broadcast, local restaurant Peculiar Rabbit hosted a special Play Anything Day Happy Hour, with a portion of food sales benefiting Levine Childrens Hospital.

WFMY Telethons Raise $100K For Tornado Victims

Date Posted: 5/1/2018

TEGNAs CBS affiliate WFMY-TV Greensboro, N.C., raised more than $100,000 for United Way tornado relief efforts with two telethons, held April 17 and 19. The EF-2 tornado that killed one person and destroyed homes touched down in the neighborhood of WFMYs studios. In the days following the storm, WFMY continued to share stories of the storms impact and encourage donations of needed items.

Were humbled to be part of something bigger than us and all about our neighbors, said General Manager Larry Audas.

WGHP Raises Over $70K for Tornado Victims

Date Posted: 5/1/2018

Tribunes Fox affiliate WGHP-TV High Point, N.C., raised $70,000 for tornado relief efforts in a telethon held April 18. The tornado on April 15 rocked Guilford and Rockingham and damaged or destroyed 1,000 homes and business. All money raised will be distributed by local Salvation Army chapters.

We really appreciate what a great community citizen FOX8 is on an ongoing basis, but especially in this time of such great hurting in our community, said Major Don Vick of the Salvation Army of Greensboro.

WRAL Airs Documentary on Child Sex Victims

Date Posted: 4/30/2018

Capitol Broadcastings NBC affiliate WRAL-TV Raleigh aired on April 12 a documentary, Speaking the Unspeakable, that tells the story of two men who experienced sexual abuse as children in North Carolina. Speaking the Unspeakable covered common themes in child sexual abuse, the guilt and shame many survivors feel, the fear of speaking out, and manipulation from abusers. Knight Chamberlain was nine years old when a stranger sexually assaulted him. A Catholic priest sexually assaulted his stepbrother, Michael, when he was 11. Speaking about their experiences has helped them heal.

Beasleys Fayetteville Radio Stations Address Opioid Epidemic

Date Posted: 2/28/2018

Beasley Media Groups WKML-FM, WZFX-FM, WFLB-FM and WUKS-FM Fayetteville, N.C., in collaboration with Cape Fear Valley Health, will present an hour-long, commercial free simulcast, Fayetteville Fights Back, on January 30 to raise awareness about the opioid epidemic. On-air personalities will moderate the simulcast, featuring physicians, law enforcement officials, behavioral health experts, addiction specialists and local and state leaders, including Governor Roy Cooper (via recorded message) and Attorney General Josh Stein (in the studio).

Fayetteville Fights Back will provide facts on opioids and their proper usage, identify the signs of addiction and include information on seeking help. The stations will list resources on their websites and feature frequently asked questions from listeners on-air and using Facebook Live. This event is part of Beasley Media Groups nationwide Community of Caring initiative.

Its our job as broadcasters to inform our local community and with the high rate of opioid abuse in North Carolina, we felt very strongly about being involved in this cause, said Erika Beasley, vice-president and market manager of Beasleys Fayetteville cluster.

Vietnam Vet Gets Heat and Food Thanks to WJZY

Date Posted: 2/1/2018

Fox-owned WJZY-TV Charlotte shared the story of a Vietnam War Marine veteran with a Purple Heart who nearly froze to death in his house when the temperatures dipped into the teens. After the story aired, a viewer paid the oil company enough to keep his heat on throughout the winter and a local grocery store donated a refrigerator full of food and supplies because his was empty. WJZY focuses on getting results and has dedicated a webpage to stories like this.

WRAL Documentary Examines Hispanic Immigration

Date Posted: 2/1/2018

Capitol Broadcastings NBC affiliate WRAL-TV Raleigh aired and streamed a documentary on January 18 titled Land of Opportunity about the impact of Hispanic immigrants in North Carolina. Land of Opportunity profiles successful Hispanic immigrants, highlighting their contributions to North Carolinas economy and communities. Hispanic immigrants make up nearly 30 percent of North Carolinas workforce in farming, fishing and forestry, and 20 percent of its construction workforce. They contribute more than $10 billion to the states economy annually, and nearly $500 million in state and local tax revenue.

Beasley Media Groups WPEG-FM Builds a Home for Local Family in Charlotte

Date Posted: 1/12/2018

Beasley Media Groups WPEG-FM Charlotte is partnering with Habitat for Humanity for the second year in a row to build a home for a local Charlotte family. Kicking off the initiative with a live broadcast on January 12, WPEG-FM staff will continue to build the dreamhouse until completion in March 2018. Each weekend, WPEG-FM invites Charlotte residents to join the on-air personalities to help with the project.

WMIT-FM Listeners Feed 71,391 Through Local Rescue Missions

Date Posted: 12/5/2017

Blue Ridge Broadcasting Companys WMIT-FM partnered with seven local rescue missions to provide 71,391 meals through their Hope to the Hungry campaign on December 5. WMIT-FM gave listeners the opportunity to give where they live, apportioning donations to rescue missions in Asheville, Charlotte, Henderson, Hickory, Shelby, Waynesville, and Greenville.

Beasley Charlotte Stations Collect 8,000 Meals for Children

Date Posted: 11/4/2017

Beasley Media Groups WSOC-FM, WNKS-FM, WPEG-FM, WBAV-FM, WBCN-AM and WSPK-FM Charlotte partnered with Hendrick Automotive Group and Second Harvest Food Bank of Metrolina to fill 1,000 backpacks with eight nutritious, easy to prepare and ready to eat non-perishable meals to benefit local children in need. The groups gathered on November 4 at Coyote Joes in Charlotte. Nashville Big Machine Artist Brett Young performed at the event.

WRAL-TV Collects 40,000 Pounds of Food

Date Posted: 9/20/2017

Capitol Broadcastings NBC affiliate WRAL-TV Raleigh and the Food Bank of Central and Eastern North Carolina collected 42,000 pounds of food, cleaning and hygiene supplies on September 20 to support hurricane relief efforts at the Feeding Northeast Florida Food Bank in Jacksonville. Helping people in need is in the DNA of Capitol Broadcasting, said Vice President and General Manager Steven D. Hammel.

WRAL Heroin Documentary Gets Personal

Date Posted: 8/1/2017

Capitol Broadcastings NBC affiliate WRAL-TV Raleigh aired Searching for a Fix, an hour-long documentary addressing heroin addiction on August 1. The hour-long documentary shares personal stories of how this problem affects people and devastates families across North Carolina. The documentary features emergency medical personnel and law enforcement officers who deal with daily overdoses and recovery experts and policy makers who are searching for a solution. In all of my years of documentary production, they were the most gut-wrenching and deeply personal interviews Ive ever done. They were emotional, moving and eye-opening, said Documentary Producer Clay Johnson. The program is now available on WRALdocumentary.com.

Beasley Media Charlotte Highlights Local Radio at Teen Conference

Date Posted: 7/18/2017

Beasley Media Groups WSOC-FM, WNKS-FM, WKQC-FM, WPEG-FM, WBAV-FM, WBCN-FM Charlotte partnered with the Teen Health Connection to host the Youth to Youth Southern States Conference Extreme Skill Workshop on July 18. Krista Stout and Chele Fassig from Beasley Media Charlotte hosted a session entitled Social Impact of Local Radio on Youth. The goal of the all-day workshop was to teach the teens how local radio combined with social media has the unique power to enhance and strengthen community participation and create positive messages to help with cyberbullying, self-esteem.

WPEG-FM Raises $30,000 for Salvation Army

Date Posted: 7/12/2017

Beasley Media Groups WPEG-FM Charlotte raised $30,000 as its morning show host No Limit Larry held a 28-hour radiothon on July 13 for the Salvation Armys summer overflow shelter. The Salvation Army helps homeless women and children with their immediate needs of shelter, food and social services. On-air personalities slept outside of the Salvation Army during the live broadcast to demonstrate their commitment.

WRAL Documentary Starts Community Conversation

Date Posted: 12/15/2016

Capitol Broadcastings NBC affiliate WRAL-TV Raleigh aired documentary, Black and Blue, commercial-free during prime time on December 15. The program examines the relationship between police and the African-American communities in Raleigh. Immediately following the documentary, WRAL invited community and faith leaders, law enforcement and the community to join the conversation online. This is a complex topic that deserves meaningful and ongoing action and dialogue beyond news coverage of the shootings, said General Manager Steven D. Hammel. WRAL is committed to providing it using every path we have into the community.

WNKS Raises Money for Area Children

Date Posted: 11/22/2016

Beasley Broadcast Groups WNKS-FM Charlotte hosted its fifth annual Secret Santa for the KISS Kids Radiothon on November 22. Working all day to raise money for kids who are hospitalized at the holidays is nothing compared to what these children are going through, all the time, said a WNKS morning show host. The stations KISS Kids initiative raised over $42,000 last year.

WECT-TV Collects Over 3,000 Coats

Date Posted: 11/7/2016

Raycom Medias NBC affiliate WECT-TV Wilmington held its annual Coats for the Coatless November 7-11 in partnership with area William/Hangers Cleaners and The Salvation Army. In total, 3,714 coats were collected.

WJZY Exposes Dealership Selling Salvage Cars

Date Posted: 11/2/2016

Fox owned-and-operated WJZY-TV Charlotte exposed a car dealership for knowingly selling salvaged and flooded cars, some with the titles doctored as clean despite having serious damage. The dealers listing with the Better Business Bureau is an F. After the report aired, a North Carolina Department of Transportation inspector opened up an active investigation into Auto City.

WRAL-TV Delivers for Families After Hurricane Matthew

Date Posted: 10/27/2016

Capitol Broadcastings NBC affiliate WRAL-TV Raleigh partnered with GoTriangle, the United Way and RDU International buses to deliver three buses and two vans filled with food and supplies on October 27 to families impacted by Hurricane Matthew in Nash, Edgecombe, Wilson and Johnston Counties. "We want to sincerely thank our amazing partners and generous community for your tremendous outpouring of support," said GoTriangle General Manager Jeff Mann. "Because of you there are many families in eastern North Carolina who will have food and other critical supplies immediately."

WGHP Raises $26,000 in Hurricane Matthew Telethon

Date Posted: 10/21/2016

Tribunes Fox affiliate WGHP Greensboro N.C. raised $26,000 in a 13-hour telethon for the Salvation Army following Hurricane Matthew. We felt it was our responsibility to do what we could to help, said General Manager Jim Himes.

Eastern N.C. Radio Hosts Hurricane Relief Telethon

Date Posted: 10/20/2016

Alpha Medias WRNS, WERO-FM and KMYY-FM Washington, N.C. hosted a hurricane relief telethon on October 20. Gray Televisions NBC affiliate WITN also aired the event. Donations support the Salvation Armys recovery efforts in eastern North Carolina, which included 21 mobile feeding kitchens.

WRAL-TV Raises $200,000 Following Hurricane Matthew

Date Posted: 10/20/2016

Capitol Broadcastings NBC affiliate WRAL-TV Raleigh raised $178,000 in three hours following Hurricane Matthew. Additional fundraising efforts brought the total to more than $200,000 to benefit the American Red Cross Triangle Area Chapter, Salvation Army North and South Carolina, and NC Baptists On Mission (NCBM). View coverage of the flooding that followed Hurricane Matthew.

WTVD Food Drive Collects a Million Meals

Date Posted: 10/18/2016

ABC-owned WTVD Durham, N.C. collected 15 large trucks of food and more than $135,000 for Hurricane Matthew relief on October 18. The drive will provide more than a million meals through the Food Bank of Eastern and Central North Carolina and the Second Harvest Food Bank in Fayetteville. ABC-owned stations in New York, L.A., Chicago, Philadelphia, San Francisco, Houston and Fresno, Calif., asked their viewers to donate to WTVDs phone bank. Local iHeartMedia, RadioOne and Beasley Radio stations also promoted the event. WTVD will host its 30th annual ABC11 Together Food Drive later this month.

WECT Collects $50,000 for Flood Relief

Date Posted: 10/17/2016

Raycoms NBC affiliate WECT Wilmington, N.C. raised $50,000 on October 17 to support the local United Way chapters flood relief efforts. WECT aired 42 consecutive hours of coverage during the hurricane.

WGHP Raises $26,000 in Hurricane Matthew Telethon

Date Posted: 10/13/2016

Tribunes Fox affiliate WGHP Greensboro N.C. raised $26,000 in a 13-hour telethon for the Salvation Army following Hurricane Matthew. We felt it was our responsibility to do what we could to help, said General Manager Jim Himes.

WRAL-TV Raises $200,000 Following Hurricane Matthew

Date Posted: 10/13/2016

Capitol Broadcastings NBC affiliate WRAL-TV Raleigh raised more than $200,000 for Hurricane Matthew flood relief efforts by the American Red Cross Triangle Area Chapter, Salvation Army North and South Carolina, and NC Baptists on Mission. View coverage of the flooding that followed the hurricane.

WUNC-TV Hosts Senate Debate

Date Posted: 10/13/2016

The North Carolina Association of Broadcasters Educational Foundation hosted a U.S. Senatorial Debate between incumbent Richard Burr (R) and challenger Representative Deborah Ross (D) on October 13. ABC News Chief White House Correspondent Jonathan Karl moderated the debate at UNC-TV Studios.

WRAL-TV Creates Unity PSAs

Date Posted: 8/1/2016

Capitol Broadcastings NBC affiliate WRAL-TV Raleigh produced a series of public service announcements (PSAs) to give voice to local teenagers following racially-charged shootings in Dallas, Minneapolis and Baton Rouge. The poignant :30 PSAs (Unity :30, Unity/Love :30 and Unity/One Word :30 ) and :60 PSA have the theme Unity and utilize local students. The PSAs aired at the end of several newscasts on WRAL-TV and on Capitol Broadcastings Fox affiliate WRAZ Raleigh.

WSOC-TV Exposes Home-Owner and DMV Scams

Date Posted: 7/7/2016

Cox Media Groups ABC affiliate WSOC-TV Charlotte aired Action 9 investigates scammers renting out homes they dont own. Con artists in Charlotte are renting homes that they do not own, leaving renters homeless and out of thousands of dollars. By the time renters figure out what happened, the scammers are long gone. Some of these scammers even have keys to the homes, making them more convincing. Charlene Sherrill said that when she responded to an ad for a north Charlotte home on Craigslist, the scammer met her at the home three times. He even had a key and showed her inside. She gave him the required six months rent up front: $7,000. Sherrill, who has four children and one on the way, said her family moved in and even decorated the place. Twelve days later, the real owner and police knocked on the door and told them they had to leave.

WSOC also aired 9 Investigates DMV making millions selling personal information. The Department of Motor Vehicle is making millions selling your personal information, and its perfectly legal. WSOC questioned the Department of Transportation to find out if your private data, including your license number, could end up in the wrong hands. 9 Investigates the companies across the country paying big money for your sensitive information.

WECT-TV and WSFX-TV Listen to Area Residents

Date Posted: 7/7/2016

Raycom Medias NBC affiliate WECT-TV and FOX affiliate WSFX-TV Wilmington, N.C. hold two meet and greet events each month, where local community members are encouraged to share the types of things they would like covered.

WECT-TV Helps Less Fortunate Stay Cool in Summer

Date Posted: 6/23/2016

Raycom Medias NBC affiliate WECT-TV Wilmington, N.C. collected nearly 600 fans for its annual Frans Fans Summer Fan Drive on June 23. Named after long-term anchor Frances Weller, the initiative collects fans and other cooling devices, which are then distributed to members of the community in need.

WRAL Investigates Program to Cut VA Wait Times

Date Posted: 5/25/2016

Capitol Broadcastings NBC affiliate WRAL-TV Raleigh aired an investigation on May 25 into a program designed to cut health care wait times for veterans by allowing them to utilize doctors outside the Veterans Affairs system. Reporter Cullen Browder interviewed local veterans who are still dealing with the same delays the program was supposed to fix. WRALs special also explores the causes of the programs pitfalls.

WSOC-TV Inspires Legislation Against Anti-Depression Drug

Date Posted: 5/12/2016

Cox Media Groups ABC affiliate WSOC-TV Charlotte aired a story that inspired Senator Tom McGinnis to file legislation against the herb Kratom. WSOC talked to Lauren Eden, whose son John killed himself in May 2015. Johns Kratom usage sky rocketed after he took it to treat depression. Supporters say that Kratom, which is advertised on billboards, treats diabetes, pain, depression and addiction. The FDA says it poses a public health risk with the potential for abuse. North Carolina would be the sixth state to ban it.

WBTV Secures Free Mammograms

Date Posted: 5/6/2016

Raycom Medias CBS affiliate WBTV Charlotte partnered with Levine Cancer Institute: Project PINK and Charlotte Radiology to provide uninsured women 40 and older with a free Project PINK mammogram screening on May 6. WBTV featured multiple live hits throughout the day, featuring local survivors and medical professionals.

WRAL Hosts Debate for U.S. House Hopefuls

Date Posted: 5/5/2016

Capitol Broadcastings NBC affiliate WRAL-TV Raleigh hosted a debate on May 19 for candidates for U.S. House from N.C.s 2nd district. During the hour-long debate, incumbent Rep. Renee Ellmers, Rep. George Holding, whose 13th District moved during redistricting, and Dr. Greg Brannon discussed North Carolinas controversial House Bill 2, presumptive GOP presidential nominee Donald Trump, immigration reform and the Affordable Care Act.

WRAL Documentary Examines Teachers Pay

Date Posted: 5/5/2016

Capitol Broadcastings NBC affiliate WRAL-TV Raleigh aired Grading Teacher Pay, a documentary examining the relationship of low teacher pay to educational quality, on April 26. WRALs website featured statistics on how teacher pay in North Carolina compares to other states, plus a history of changes in the last 15 years. The documentary shows how plummeting salaries have contributed to teacher turnover, shortages and low morale. The documentary remains available for on-demand viewing.

WSOC-TV and WAXN-TV Charlotte Help Animal Shelter

Date Posted: 5/4/2016

Cox Media Groups WAXN-TV and ABC affiliate WSOC-TV Charlotte donated 400 pounds of pet food and supplies to the Charlotte-Mecklenburg Animal Care & Control on May 4. The donations benefit a variety of pets, including dogs, cats, rabbits and birds that need care after being lost or abandoned.

WSOC-TV Collects Supplies for Local Animal Shelter

Date Posted: 5/3/2016

Cox Media Groups WSOC-TV Charlotte donated 400 pounds of pet food and supplies to Charlotte-Mecklenburg Animal Care & Control. All donations benefit a variety of pets, from dogs to cats to rabbits, birds and other animals needing care after being lost or abandoned.

WKKT-FM Raises $20,000 For St. Jude

Date Posted: 4/14/2016

iHeartMedias WKKT-FM Charlotte raised more than $20,000 to benefit St. Jude Childrens Research Hospital during its Kat Country Jam concert on April 13. Country artists Kip Moore, Dan + Shay, Brandy Clark, and High Valley performed live to raise awareness and funds for the hospital. The night was an outstanding social and music event for our listeners and it made a significant contribution to the good work of St. Jude. Thats a heck of a night! said morning show host Paul Schadt.

WBTV Investigation Leads to Guilty Plea

Date Posted: 3/2/2016

Raycoms CBS affiliate WBTV Charlotte investigated payroll company Centercede Services for collecting payroll taxes for its clients, but failing to send payments to tax agencies. WBTV discovered that $2 million was diverted to pay their own exorbitant salaries, to fund lavish expense accounts and to cover growing liabilities, including the tax liabilities of other Centercede clients." As a result of the investigation, two executives pleaded guilty to federal charges. The fraud devastated dozens of local small businesses who had to pay the taxes a second time, often with penalties and interest, on top of legal fees. "We kept getting notices that they (IRS) will garnish our money, bank account, they will seize property," said one victim.

WRAL Debate Features Senatorial Candidates

Date Posted: 3/1/2016

Capitol Broadcastings NBC affiliate WRAL-TV Raleigh hosted a half-hour debate on February 25, featuring the four Democratic candidates for the N.C. Senate: Kevin Griffin, Ernest Reeves, Chris Rey and Deborah Ross.

WRAL Documentary Examines New Controversial Farms

Date Posted: 2/16/2016

Capitol Broadcastings CBS affiliate WRAL-TV Raleigh aired "Power Switch," a documentary on the explosive yet controversial growth of solar energy and wind farms, on Jan. 12. In 2014, nearly 200 companies that employ 5,600 people were involved in solar production, representing a $650 million investment. North Carolinas first large-scale, commercial wind farm is currently under construction. The documentary is still available for on-demand viewing.

WBTV Provides Free Credit Counseling

Date Posted: 2/15/2016

Raycoms CBS affiliate WBTV Charlotte provided free credit counseling services through a hotline on February 10. Credit counselors helped 534 callers, 134 of whom booked full counseling appointments.

WGHP-TVs 25-Year Tradition of Community Service

Date Posted: 1/14/2016

Tribunes Fox affiliate WGHP-TV High Point, N.C., collected over 500,000 cans of food during its December holiday concert series. In November, the station collected $115,000, plus five truckloads of toys. WGHP also collected 17,000 coats in October. Watch video from TVNewsCheck on WGHPs 25-year tradition of public service.

WNKS Charlotte Raises $44,000

Date Posted: 1/14/2016

Beasley Broadcastings WNKS-FM Charlotte raised $44,000 in its November 24 radiothon for Levine Childrens Hospital to brighten the holidays for kids who will spend them in the hospital.

WNCT-FM Stays On-Air After Fire

Date Posted: 10/14/2015

Beasley Broadcasting Groups WNCT-FM Greenville, N.C. stayed on-air after a fire on September 4 caused an estimated half a million dollars in damage. WNCT-FM, North Carolinas oldest radio station, has always been located in the same building. The stations commitment to its listeners inspired them to broadcast immediately following the fire. They listen to us for entertainment, news, weather, (to) find out whats going on in the community ... Its part of their life," said General Manager Brad Hood.

WRAL-TV and Radio One Raleigh Team up for HungerFreeNC

Date Posted: 10/14/2015

Capitol Broadcasting Companys CBS affiliate WRAL-TV Raleigh, N.C. partnered with Radio One Raleigh for a second year to expand HungerFreeNC, a week of special programming that raises money for a different hunger-focused non-profit each year. This years beneficiary was Inter-Faith Food Shuttle. Through broadcast radio and television, plus online and social media efforts, the movement raised $112,000. This is about using the power of the media for good, says WRAL-TV Vice President and General Manager Steven D. Hammel. Together with Radio One Raleigh, we can reach hundreds of thousands of people. With North Carolina ranking fifth in the nation in hunger, we knew this years effort had to be bigger.

WBT Collects 3,000 Pounds of Peanut Butter

Date Posted: 9/3/2015

Greater Medias WBT-AM Charlotte, N.C., partnered with Harris Teeter and Jif on "Peanut Butter N July" to benefit Second Harvest Food Bank of Metrolina. Peanut butter is one of the most valuable commodities for a food bank due to high levels of protein. Each Saturday in July, WBT hosts visited participating Harris Teeter stores to help collect peanut butter and promote the drive. Click here to watch the recap. This year, WBT collected 3,099 pounds of peanut butter, which is almost 5,000 jars.

Triad Today Interviews North Carolina Governor

Date Posted: 6/15/2015

Triad Today, a locally-produced public affairs television program in Piedmont, North Carolina, aired an exclusive thirty minute interview with North Carolina Governor Pat McCrory. In the interview, Governor McCrory spoke in-depth about the policy initiatives that have shaped the first half of his term.

NAB Education Foundation Announced Capitol Broadcasting Co. As Service to America Award Winner

Date Posted: 4/7/2015

The National Association of Broadcasters Education Foundation (NABEF) announced the winners for the 2015 Celebration of Service to America Awards, recognizing outstanding community service by local broadcasters. Winners will be honored at the Celebration of Service to America dinner held Tuesday, June 16 at the National Building Museum in Washington, D.C.

Broadcasters have an unwavering commitment to serving the public, and the Service to America Awards are an opportunity for us to celebrate those radio and TV stations that epitomize what it means to be a broadcaster, said NABEF President Marcellus Alexander. This years winners have gone above and beyond to create a positive and worthwhile impact on the communities they serve.

This years Service to America Awards will honor the following broadcaster:

This category honors radio and television broadcasters for individual campaigns, projects or programs that serve the public good or otherwise provide exemplary service to their local communities.

Capitol Broadcasting Co., Inc., Raleigh, N.C.
Capitol Broadcasting Co. (CBC) has been working for almost a year on a domestic violence initiative called eNOugh NC. The effort included a domestic violence task force charged with building local and national awareness of this issue that impacts one in four women. Through a collaboration with local government partners and agencies, CBC-owned WRAL and WRAZ held a televised panel discussion with survivors and thought leaders, created a website for abuse victims, ran more than 2,000 PSAs, posted TV and internet ads, conducted a social media campaign, aired a half hour documentary and held a three hour phone bank, taking 400 calls from across eight states. In addition, within 36 hours of the Ray Rice story breaking, WRAL devoted 2.5 minutes of advertising inventory to CBC produced PSAs during the national premier of Thursday night NFL. These 60- and 90-second PSAs featured the men of CBC, speaking out against domestic violence.

Category Finalists:
KVVU-TV Las Vegas, Nev., Meredith Corporation Local Media Group
WCHS/WVAH Charleston, W.V., Sinclair Broadcast Group, Inc.
WHAM-TV Rochester, N.Y., Sinclair Broadcast Group, Inc.
WLTV Miami, Fla., Univision Communications Inc.
WTAE-TV Pittsburgh, Penn., Hearst Television Inc.

WWAY Breaks Records in Food Drive

Date Posted: 2/9/2015

Morris Medias ABC affiliate WWAY-TV Wilmington, NC broke records in their 15th annual Help for the Holidays One-Day Blitz to restock the Salvation Armys food pantry. This year, WWAY collected 18, 865 pounds of food and $2,600. The food will keep the food pantrys shelves stocked well into spring and help hundreds of people in need in our community, said the Salvation Armys Maj. Richard Watts.

WRAL-TV Raises $100,000 for the Salvation Army

Date Posted: 1/13/2015

Capitol Broadcasting Companys CBS affiliate WRAL-TV Raleigh collected winter clothes, money and toys for the Salvation Army. Of the $100,000 collected this year, WRAL-TV raised $87,600 in a one-day telethon on Dec. 12. Each year, WRAL-TV helps the Salvation Army achieve its goal of providing two new toys for each family that signs up for the December "Toy Shop," a program that has seen a huge increase in participation in recent years. Since 1989, WRAL-TV has collected more than 150,000 coats and $1.5 million to provide winter clothing for families assisted by the Salvation Army.

North Carolina Broadcaster Launches Anti-Bullying Campaign

Date Posted: 12/4/2014

Media Generals CBS affiliate WNCT-TV Greenville, N.C., Anti-Bullying PSA Contest launched on Oct. 21 to encourage local students to create PSAs. WNCT-TV viewers will vote on Facebook for their favorite spot. The winning PSA will debut during a Dec. 21 NFL game and air on WNCT for several weeks. The Anti-Bullying PSA Contest was chosen as the Best of the Best local TV sales ideas at the 2014 NAB Small Market Television Exchange (SMTE).

iHeartMedia Stations Support St. Jude

Date Posted: 12/4/2014

iHeartMedias Memphis, Tenn. stations, WHRK-FM, KJMS-FM, WHAL-FM and WDIA-AM, raised $201,000 to support St. Jude Childrens Research Hospital during their annual two-day radio broadcast in October. This years event nearly doubled the amount the stations raised in 2013.

WECT-TV North Carolina Airs Debate in Race for U.S. Senate

Date Posted: 11/20/2014

Raycom Medias NBC affiliate WECT-TV Wilmington, N.C., televised a debate on Oct. 7 between incumbent U.S. Sen. Kay Hagan and Republican Thom Tillis. ABC News anchor George Stephanopoulos moderated the discussion, which covered topics including U.S. foreign policy, the Ebola outbreak, the Common Core academic standards, and gay marriage.

NCAB Hosts Debates for North Carolinas Senate Candidates

Date Posted: 11/20/2014

The North Carolina Association of Broadcasters (NCAB) hosted a debate on Sept. 3 between candidates running for the open North Carolina U.S. Senate seat. The debate, featuring U.S. Senator Kay Hagan and Republican challenger Thom Tillis, broadcast live and aired on stations across North Carolina.

NFL Domestic Violence Issues Spark Local TV Initiatives

Date Posted: 10/2/2014

Broadcasters ramping up domestic violence initiatives through special news reports, telethons and tributes to victims following recent NFL incidents include E. W. Scripps WEWS Cleveland, WFTS Tampa and Raycoms Honolulu stations, CBS affiliate KGMB and NBC affiliate KHNL, according to Broadcasting & Cable. In addition, Capitol Broadcasting launched the "eNOughNC" campaign, with WRAL-TV and WRAZ-TV Raleigh, NC producing two PSAs that debuted during an NFL game featuring Ray Rices former team, the Ravens, and ran on WILM Wilmington and Capitol radio stations. "eNOughNC" provides education on how to break the domestic violence cycle.

NCAB Hosts Debates for North Carolinas Senate Candidates

Date Posted: 9/8/2014

The North Carolina Association of Broadcasters (NCAB) hosted a debate on September 3 for candidates running for the open North Carolina U.S. Senate seat. The debate featuring U.S. Senator Kay Hagan and Republican challenger Thom Tillis broadcast live at 7 p.m. and was carried on stations across the state. A second debate is scheduled for October 7.

WFNC-AM Donates Fans to Heat-Stricken N.C. Residents

Date Posted: 8/12/2014

Cumulus Medias WFNC-AM Fayetteville, N.C., has been collecting box fans during the summer for the last 20 years to help local residents who cannot afford air conditioning or a fan in their homes. Most of the listener-donated fans are given to the elderly who are among the most heat-sensitive. More than 35 fans were donated this July. In a typical year, WFNC-AM distributes between 300 and 500 fans.

North Carolina Stations Raise $112,000 to Fight Local Hunger

Date Posted: 8/12/2014

Capitol Broadcastings CBS affiliate WRAL-TV Raleigh and Radio Ones Raleigh cluster partnered for a week-long initiative called "HungerFreeNC" to raise awareness of North Carolinas hunger crisis. The campaign included a 13-hour fundraiser that was broadcast live on TV and radio and was highlighted on digital and social media. In addition, WRAL-TV produced and aired a documentary, "Hungry for Answers," that uncovered the invisible hunger epidemic in the state and showcased creative solutions to combat the issue. The program also ran on Capitol Broadcastings FOX affiliate WRAZ-TV Raleigh and its CBS affiliate WILM-TV Wilmington, N.C. In total, "HungerFreeNC" raised more than $112,000 to benefit the local nonprofit Inter-Faith Food Shuttle.

WRAL-TV Hosts Statewide Discussion on Domestic Violence

Date Posted: 8/11/2014

Capitol Broadcastings CBS affiliate WRAL-TV Raleigh recently hosted a two-hour panel discussion on domestic violence and sexual assault that streamed live on its website. The campaign, called "eNOugh," was the first multimedia, statewide initiative to raise awareness about violence against women across all levels of society. WRAL-TV said the initiative aimed to educate, connect and inspire people who are touched by the problem of domestic abuse.

WRAL-TV Hosts Debate for N.C.s U.S. Senate Seat

Date Posted: 5/14/2014

Capitol Broadcastings CBS affiliate WRAL-TV Raleigh, N.C., hosted a debate for the leading Republican candidates running for one of North Carolinas U.S. Senate seats. During the event, WRAL-TVs Multimedia Investigative Reporter Mark Binker engaged viewers in an online chat. After the debate, WRAL-TV news anchor and debate moderator David Crabtree, Binker and Capitol Bureau Chief Laura Leslie provided post-debate analysis.

WBT-AM Makes Wishes Come True

Date Posted: 11/12/2013

Greater Medias WBT-AM Charlotte host Keith Larsons has written a book, "That Season of Hope," to help raise money for the Make-a-Wish Foundation, the Carolina Panthers Keep Pounding Cancer Fund and the March Forth with Hope Foundation. In 2003, a 12-year-old cancer patient, Hope, told the Make-a-Wish Foundation, "I am luckyI have been to Disney World, swam with the dolphins in Cancun and go to the beach all the time. You say there are 155 kids on the waiting list? Well, my wish is to grant all their wishes, all 155 of them. And to do it just as soon as possible." Larson interviewed Hope on WBT-AM, and his book will continue her legacy of support Make-A-Wish.

WCTI-TVs Telethon Raises $421,000 for Cystic Fibrosis Research

Date Posted: 9/10/2013

Bonten Medias WCTI-TV New Bern, N.C., held the 36th annual "NewsChannel 12 Cystic Fibrosis Telethon." The one-day event, which featured 21 local acts, raised more than $421,000 to support the research of the Cystic Fibrosis Foundation. Over the years, WCTI-TV has raised more than $8.57 million for the foundation, helping to improve the lives of CF patients.

Greater Medias Charlotte Station Collects 1,083 Pounds of Peanut Butter for Local Food Bank

Date Posted: 8/8/2013

Greater Medias WBT-AM Charlotte, N.C., partnered with Harris Teeter and Jif for the second annual "Peanut Putter N July" campaign to benefit Second Harvest Food Bank of Metrolina this summer. High on protein, peanut butter is one of the most valuable commodities for a food bank and is one of the most requested items for those who benefit from their services. WBT-AM set up donation bins in 37 locations to collect jars of peanut butter. On air personalities made appearances at several locations on Saturdays throughout the month. In total, 1,083 pounds of peanut butter were collected.

WRAL-TV Raises $94,000 from North Carolina Viewers During Relief Telethon

Date Posted: 6/7/2013

Capitol Broadcastings WRAL-TV Raleigh, N.C., raised $94,000 for the American Red Cross and Salvation Army tornado relief efforts. The Here to Help: Disaster Relief Telethon featured a commercial-free, primetime broadcast of the UNC School of the Arts award-winning production of Rodgers & Hammersteins "Oklahoma!" with live cut-ins from the studio. The telethon was simulcast statewide on public television station UNC-EX. "This was a true partnership, a uniquely North Carolina way to help those families who are hurting in Oklahoma," said Steven D. Hammel of WRAL. "The results truly demonstrate the power of local television, both commercial and public, to be both lifelines in the moment of emergency and in the aftermath."

WKSF-FMs Concert Raises $28,000 for NC Childrens Hospital

Date Posted: 3/1/2013

Clear Channels WKSF-FM Ashville, N.C., raised more than $28,000 for the local Mission Childrens Hospital during its fifth annual Winter Jam concert. "Time and again, this community demonstrates its commitment to our regions children," said Bruce Thorsen, president of Mission Foundation. "We commend KISS Country [WKSF-FM] for their dedication to serve our community and our region."

Inaugural Vietnam Veterans Homecoming Celebration for 2012

More than 216,000 North Carolina residents served in Vietnam and 1,600 made the ultimate sacrifice. The USO of North Carolina and Charlotte Motor Speedway, with support from the North Carolina Association of Broadcasters, honored their service with an incredible Vietnam Veterans Homecoming Celebration.

The event featured live entertainment, military salutes, recognized distinguished NC Vietnam veterans and premiered the new PSA supporting the initiative. David Kennerly, Vietnam Combat Photographer displayed a special exhibit of Pulitzer Prize winning Vietnam War photographs. The event was covered on nearly every broadcast radio and TV station in North Carolina.

Raycoms Wilmington Station Airs Commercial Free Debate

Raycom Medias WECT-TV Wilmington, NC aired a half hour, commercial free debate between the candidates for the 7th Congressional District, Mike McIntyre and David Rouzer. The debate was posted online in its entirety. WECT also hosted several local debates that aired live online, featuring candidates running for school board, county commission, state house and state senate.

WRAL-TV Continues Long Tradition of In-depth Election Coverage

Capitol Broadcastings WRAL-TV Raleigh-Durham-Fayetteville, N.C., offered viewers a wide range of news coverage and special programming. The station aired and streamed four statewide debates, two of which were produced by WRAL News; produced and aired 10 election-focused half-hour discussion programs titled "On the Record," dealing solely with the races and candidates important to the North Carolina electorate; and provided innovative, interactive online and mobile tools for voters. On Election Day WRAL.com had 6 million desktop Web views, 1.4 million mobile views, 80,000 video views on Web and mobile, and at one point peaked on the Web at 450,000 page views an hour.

Radio Raises $450K for Childhood Cancer

Several Davidson Media Group affiliates and independent stations raised $450,000 for St. Jude Childrens Research Hospital. The fifth annual Promesa y Esperanza (Promise and Hope) radio event, October 4 and 5, asked listeners in cities such as Philadelphia, Charlotte, Boston, Providence, Minneapolis and Kansas City to donate to the fight against childhood cancer and other terminal illnesses. Donations defray the costs of treatment, rehab, travel, lodging, food and schooling to help improve the quality of life for patients and their families, in hopes that no family ever pays St. Jude.

NCAB Hosts Celebration for Vietnam Vets

CBS Radios WNKS-FM Charlotte recently changed its name to "Victoria 95.1 FM" for a day to honor Victoria Waters. Victoria is a local five year-old girl who was born premature and has been fighting for her life ever since. WNKS-FMs John Reynolds noted, "Not only are we naming the station after her for a day in celebration of her strength and courage, but this day is about our listeners who will be able to give back to Levine Childrens Hospital, which has given so much to this community." WNKS-FMs listeners were invited to make song requests throughout the day in exchange for a donation to the local hospital. In just 12 hours, the station raised more than $18,000.

NCAB Hosts Celebration for Vietnam Vets

NCAB Hosts Celebration for Vietnam Vets In a partnership with the USO North Carolina, the North Carolina Association of Broadcasters hosted the Welcome Home Vietnam Veterans Celebration at the Charlotte Motor Speedway. Nearly 70,000 people attended the day-long event. Veterans, their families and community members were invited to enjoy a day of entertainment, including The Charlie Daniels Band, George Clinton and the 82nd Airborne Division "All-American" Chorus. The Department of Veterans Affairs also provided health assessments for veterans. The event was covered live by radio and TV stations across North Carolina.

WITN-TV Raises FundsFor Hurricane Victims

In North Carolina, Gray Televisions WITN-TV Greenville hosted a fundraiser in partnership with Inner Banks Media and the Red Cross to raise money for hurricane victims in the Greenville-New Bern-Washington region. With its partners, along with a generous donation from Wachovia/Wells Fargo, WITN-TV raised over $320,000 for North Carolina families.

WSET-TV Activates Heart of Virginia Tornado Lifeline

WSET-TV Lynchburg, Va., activated the "Heart of Virginia Tornado Lifeline" in response to the tornado disasters in Virginia and regions of North Carolina. The National Weather Service confirmed 15 twisters across the Commonwealth with Washington and Halifax counties being hit the hardest.
Supply and donation collection points were set up at two Lynchburg Kroger stores and a Food Lion location in Danville. On-air personalities and other employees from within several departments at WSET-TV were at the collection points to help with the effort. Between the three locations, five pallets of supplies and more than $7,000 were collected.

WRAL-TV Raleigh Salutes WWII Vets with Trips to Washington and Poignant Documentary

Capitol Broadcastings WRAL-TV Raleigh, N.C., has launched a community-wide project called the Triangle Flight of Honor. In partnership with the North Carolina Automobile Dealers Assocation (NCADA), WRAL-TV is diligently working to ensure World War II veterans in the Triangle region have the opportunity to take a free flight to Washington, D.C., to visit the memorials created in their honor. WRAL-TVs support of the Triangle Flight of Honor includes extensive flight coverage and news stories about many of these unsung heroes, a comprehensive Web page and on-air fundraisers. Last month, the station held a telethon to support two April flights. The two-hour phone bank received nearly 700 phone calls and raised $56,000 in both on-air and online donations. To date, WRAL-TVs total on-air and online fundraising efforts have exceeded $100,000. Additionally, WRAL-TV sent staffers on the most recent April 6 flight to document the trip to Washington and share veterans poignant personal stories in remembrance of the sacrifices they made. WRAL-TV also recognized the WWII veterans with a documentary called "Stories of Honor." Click here to watch the documentary.

WMIT-FM Listeners Aid 35,000 African Families Suffering from Eye Disease

Blue Ridge Broadcasting-owned WMIT-FM Black Mountain, N.C., held a day-long radiothon to raise funds for Christian Blind Mission (CBM) to fight trachoma, an eye disease affecting the vision of 40 million people across the world. From 6 a.m. - 6:30 p.m., WMIT-FM, locally known as 106.9 The Light, dedicated airtime to raise awareness of trachoma and encourage listeners to donate funds for medical supplies that would be donated to families in Africa. "This is an amazing opportunity. With a small investment, people can have a profound impact on the lives of those affected by this blinding disease," said Jim Kirkland, executive director of 106.9 The Light. Thanks to listeners generous support, WMIT-FM collected enough funds to supply more than 35,000 African families with the medicine they need to prevent blindness caused by trachoma.

WNKS Launches Homeless for the Holidays Campaign

Afternoon drive host Otis from WNKS-FM in Charlotte, N.C., launched a Homeless for the Holidays campaign to raise awareness of the poverty and hunger facing locals. The on-air personality lived on the streets by the Epicenter for five days, where he broadcast his show live and collected food and money with representatives from Second Harvest Food Bank of Metrolina. He also showed his listeners how their donations could make a difference through an online video blog featuring visits to an area soup kitchen and shelter. By the end of the week, listeners had donated more than $7,600 and more than 600 pounds of food. Second Harvest Food Bank is so appreciative of WNKS and Otis for helping educate the community about the problems of poverty and homelessness in our region, said Kay Carter, executive director of Second Harvest Food Bank of Metrolina. In the 19 counties we serve, there are over 370,000 people living in poverty.

WSOC-TV Collects 7,000 Coats

On a chilly fall day, Chief Meteorologist Steve Udelson from WSOC-TV in Charlotte, N.C., kicked off his annual campaign to keep kids warm with winter coats. Viewers rallied around the cause, donating more than 7,000 coats to the stations fifth annual "Steves Coats for Kids event. A true community effort, fire stations participated as drop-off locations, and schoolchildren came by the busload to bring donations to the station. News stories and public service announcements kept the community informed of how to participate and about what sizes of coats were needed most. Coats were distributed by the Crisis Assistance Ministry, where they were given out freely to anyone in need. With a struggling economy, many people who donated to the campaign in previous years were on the receiving end this year. Its heartwarming knowing you are making a real difference, said Udelson. There are some people that are out there trying to decide whether to pay a utility bill or buy a coat for their child. They can do both now.

WSFL-FM and WMGV-FM Provide Medical Assistance to Local Man

Granting holiday wishes through its 15 Days of Christmas campaign, WSFL-FM and WMGV-FM in New Bern, N.C. left one listener speechless. The stations teamed together to provide listener Andy Martin with a prosthetic leg. WSFL-FM organized the program and WMGV-FM secured the $13,000 device from a local business since Martin did not have insurance to cover the cost of the prosthetic leg. Im crying and believe me, I dont cry, Martin stated on air. Youve got to understand how much this means theres no way words can explain. WSFL Programming Director Cindy Miller said, In times like these, I forget about the business side of radio and think about how awesome my job is. In addition to helping Martin, WSFL-FM continued to grant Christmas wishes throughout the holiday season.

WBT-AM Provide Information Regarding Slain Officers

When two police officers were fatally shot in the line of duty, WBT-AM in Charlotte, N.C., broke into programming to provide commercial free-coverage of the news. Later that day, hosts Jeff Katz, a former officer himself, and Tara Servatius did special Sunday talk shows. Then, to help the community heal and to pay respect to the fallen, WBT set aside two afternoons to air the funerals and eulogies of CMPD Officers Sean Clark and Jeff Shelton. Still wanting to do more, the station launched the Blue Ribbon Campaign, providing listeners a way to show their support to police officers throughout the city. The station kicked off the effort with a one-day event, where remotes were set up in two locations and blue ribbons were given away. For the next six weeks, ribbons were distributed through multiple stops by the WBT team throughout the community. In tandem with the campaign, Katz asked the community to provide financial support to the families of the slain officers and the Fraternal Order of Police Lodge No. 9. Listeners came through with $50,000 in donations. On the one-year anniversary of the policemens deaths, The Jeff Katz Show broadcast a three-hour roadside remote, where the station passed out additional blue ribbons to listeners, and Clark and Shelton were remembered. In total, WBT has given out more than 100,000 blue ribbons.

WSNW-FM Hosts 12 Hours of Christmas

Together, WSMW-FM in Greensboro, N.C., and its listeners have sent more than 80 children intimately affected by illness to camp for a week. The stations annual "12 Hours of Christmas" radiothon raises money for the Victory Junction Gang Camp, a medically equipped place where children with chronic conditions get to just be kids. Listeners that tune into the station during the radiothon learn about the enriching experiences of camp life from the kids themselves. Leading up to the one-day event, camp directors and campers are featured on the air regularly. During the radiothon, which is hosted by WSMWs morning show, song requests are filled in exchange for listener donations and additional funds are raised with an on-air auction. During the last three years of "12 Hours of Christmas," listeners have donated more than $200,000, which has allowed many special children an experience they wont soon forget. Throughout the year, WSMW on-air personalities visit kids at camp, where they conduct interviews and bring back stories of hope and laughter to share with listeners.

WTQR-FM Helps Animals Find Homes

When the Guilford Animal Shelter ended up with more animals than space, WTQR-FM in Greensboro, N.C., took to the airwaves with the "12 Strays of Christmas." Each day of the 12-day campaign, the station aired a feature segment on a four-legged friend looking for love, including interviews about the pet with a representative from the shelter. To increase the chances of each pet finding a home in time for the holidays, the station also posted videos of the animals on its Web site. Many families ended up with a new family member, thanks to the effort. Throughout the year, the station regularly supports animal-loving organizations and events, including the Humane Society, with public service announcements and inclusion in its community calendar.

WDCG-FM Partners with Make-a-Wish Foundation

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Each year, WDCG-FM in Raleigh, N.C., partners with the Make-A-Wish Foundation of Eastern North Carolina for its biggest fundraiser of the year. During the "Pennies From Heaven Radiothon," all regular programming is suspended as on-air personalities Bob and The Showgram open the phone lines to pledges. Other on-air talent and staff deliver feeds from remote locations. The day-long event features live interviews with wish children and their families, local celebrities and volunteers. Raffle items and an online auction supported by the stations Web site help to raise additional funds. In 2007, WDCG also organized a "Bob and The Showgrams Pigs N Punkins" event in support of the foundation. Barbequing, face painting and pumpkin carving made for good family fun and another opportunity to help ill children. The station promoted the event on-air for a month and sent emails to its G105 Insiders Club. Station staff contributed nearly 300 hours between the two events, and donations to Make-A-Wish exceeded $280,000 for the year, a record amount. Many wishes have been granted because of the success of the radiothons 14-year run.

WRAL-TV Empowers Against Breast Cancer

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A year-long effort to educate and empower women about breast cancer and the importance of early detection by WRAL-TV in Raleigh, N.C., kicked off at the Triangle Susan G. Komen Race for the Cure. The stations on-air commitment to the event contributed to an unprecedented 20 percent increase in race participation and 10 percent increase in fundraising. WRAL produced public service announcements and invited viewers to join its "Team WRAL," a group of 360 station employees and viewers who raised more than $36,000 for the fight against breast cancer. As the network-affiliate partner for Susan G. Komen for the Cure in North Carolina, the station also provides support for Pinkfest and Breast Cancer Awareness Month. News stories, "webisodes" and public service announcements all help educate women about breast health. The stations Web site houses a special "Breast Health and Wellness" section, which features resource links, an interactive breast self-exam, and on-demand videos of survivors and leading medical experts. Viewers also can register for "Remind 5 Friends," which provides monthly electronic reminders to conduct a breast self-exam. The in-kind dollar value of the stations support in airtime and production throughout the year totals more than $250,000; WRALs effort have helped the local Susan G. Komen for the Cure affiliate be able to provide grants worth more than $1.3 million to area nonprofits. "On-air and off the air, the WRAL staff have embraced our vision of a world without breast cancer, and the impact has been tremendous," said Pam Blondin, executive director of Susan G. Komen for the Cure, North Carolina Triangle Affiliate.

WXII-TV Provides Lifesaving Information

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Chief meteorologist Lane Pope of WXII-TV in Salem, N.C., provided viewers with lifesaving information prior to tornadoes striking in the heart of the stations viewing area. Two-and-a-half hours into broadcasting emergency weather warnings, the urgency in her voice was unmistakable. "If youre in Clemmons, folks, this is headed for you. You need to find a safe place." Throughout the ordeal, WXII stayed on the air with16 hours of live severe weather coverage, which also was streamed online. As the storms passed, the stations effort shifted from forecasting to damage assessment. Even before sunrise, the WXII news team was in neighborhoods broadcasting witness accounts of what had occurred. By marshaling additional resources from nearby WYFF-TV, the station was able to bring viewers live helicopter coverage of the aftermath. While it is impossible to put a number on the lives that were potentially saved, many people in the community have contacted the station with words of appreciation for providing information that ultimately got them to safety. Both Pope and the WXII news team were recognized by the Forsyth County Commissioners for their work in the face of the crisis. The commissioners praised Pope and other first responders for "their excellent and timely work on the evening of May 8, 2008, and the valuable role they play in protecting the lives of our citizens."

WNCN-TV Fights Against Identity Theft

Tens of thousands of pounds of paper have gone into the shredder with the help of WNCN-TV in Raleigh, N.C. To protect its viewers from becoming victims of identity theft, a crime approximately 300,000 North Carolinians are affected by each year, the station became media sponsor and organizer of a community-wide "Shred It" event two years ago. Due to a growing need, "Shred It" has been expanded and now occurs twice each year. At the spring event, 1,500 community members brought more than 55,000 pounds of personal documents to be shredded to three event locations. For a month prior, public service announcements reminded viewers of the opportunity. To arm viewers with additional information on protecting themselves from what has become the fastest growing crime in the country, the station also ran a week-long series of segments about identity theft during newscasts. The station has a page on its Web site that features resources and tips on how to keep personal information safe.

WKML-FM Holds Annual Operation Cookie Drop for Troops

With a mission to send a little sweetness to troops serving overseas from Fort Bragg and Pope Air Force Base, WKML-FM in Fayetteville, N.C., launched its annual "Operation Cookie Drop" campaign. The station worked with the directors of the Pines of the Carolinas Girl Scouts to make the effort part of the girls door-to-door and booth sales. The station supported "Operation Cookie Drop" with months of promotional announcements and several live remotes from locations where Girl Scout cookies were being sold. To encourage the community to get involved, the station built a special Web page and sent an email blast to its "Country Club" member listeners. More than 40,000 boxes of Girl Scout cookies were collected, equaling 2.5 tons. When the cookies were loaded for special delivery, the station broadcasts a final remote, bringing the live broadcast count to 10 hours. The station has been making special cookie deliveries to deployed soldiers from the area for 4 years.

WMAG-FM Collects Food for Less Fortunate

The sounds of the symphony helped WMAG-FM in Greensboro, N.C., and the Salvation Army collect food for those whose who are less fortunate this past winter. During a weekend in December, three holiday concerts featuring local orchestras required no admission fee for anyone who donated a non-perishable food item on their way in. WMAGs on-air personality Bill Flynn was guest conductor at all three events. The station promoted the concert one week in advance, airing 30-second announcements and adding a Web page to the station site to provide concert details and raise awareness of the Salvation Armys work. During the performances the station broadcast six live cut-ins during each concert. When the last violinist put away his instrument, 7,500 pounds of food had been collected.

How Broadcasters Serve Their Communities

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